We looked at over 2,000 Cereal Products - here's what we found out
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We looked at over 2,000 Cereal Products - here's what we found out
- 1. CEREALS CAN ACHIEVE HIGH PROTEIN VALUES WITHOUT SACRIFICING THEIR HEART-HEALTHY ATTRIBUTES. KIDS CEREAL GRANOLA CEREAL OATMEAL GLUTEN FREE CERTIFIED CEREAL WHOLE GRAIN VITAMIN MADE IN USA FIBER LOW FAT 34% 34% 33% 9% 8% WHOLE GRAIN MADE IN USA FIBER ORGANIC ALL NATURAL 54% 32% 27% 25% 20% WHOLE GRAIN FIBER MADE IN USA HEART HEALTHY ALL NATURAL 51% 30% 28% 26% 17% GLUTEN FREE ORGANIC WHOLE GRAIN MADE IN USA NON-GMO 92% 52% 48% 43% 42% THIRDmost popular item sold in grocery stores {2.7 billion boxes/year} CEREAL SHELF LIVE VIEW INTO THE FoodEssentials offers the world's most comprehensive food ingredient database for use by manufacturers, grocery retailers and government through its LabelINSIGHT platform. Cereal is the TOP MARKETING CLAIMS IN CEREAL WholeGrain MadeinUSA Fiber Vitamin Organic AllNatural ArtificialFlavorFree HeartHealthy GlutenFree 46% 28% 26% 21% 13% 13% 11% 8% MOST CEREALS PROMOTE HEALTHY ATTRIBUTES SUCH AS WHOLE GRAINS AND FIBER, WHILE GLUTEN FREE CERTIFIED CEREALS FOCUS ON THEIR GLUTEN FREE ATTRIBUTES. MARKETING CLAIMS TYPES OF CEREAL VARY WITHIN DIFFERENT 33% of gluten free cereals fail to make this claim Experts estimate that about 1% of Americans have celiac disease, showing that the amount of Americans buying gluten free products is well beyond those who do so out of medical necessity. THE AVERAGE AMERICAN EATS 160 BOWLS OF CEREAL PER YEAR! AMERICAN CEREAL COUNCIL 390The highest calorie value per single serve of cereal. NUTRITIVE ATTRIBUTES Heart Healthy Good Plus Fiber 87% 54% Excellent Iron Gluten Containing Gluten Free 61% 35% 15% NUTRITIVE ATTRIBUTES 100% 23% High Protein Brands - Nutritive Attributes 92% 86% 76% 75% Weight Loss Brands - Nutritive Attributes Good Plus Protein Heart Healthy Low Fat WWW.LABELINSIGHT.COM | 888.787.4386 | 611 NORTH 10TH STREET, SUITE 570, ST. LOUIS, MO 63101 10050 150 2007525 125 175 0 5 10 15 20 25 KELLOGG’S MALT-O-MEAL QUAKER POST ROUNDY’S NATURE’S PATH BOB’S RED MILL CHEX BAKERY ON MAIN GLUTENFREEDA OVERALL CEREAL LANDSCAPE VS GLUTEN FREE CEREALS TOTAL NUMBER OF PRODUCTS IN DATABASE * Bubble size represents % of brand’s database market share #OFGLUTENFREEPRODUCTSINDATABASE 11% 54%