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AAAI 2012 at Standord
1. Digital Enterprise Research Institute www.deri.ie
A Study on Twitter Usage for
Fitness Self-Reporting via Mobile
Apps
Ted Vickey
Enabling Networked Knowledge
8. Digital Enterprise Research Institute www.deri.ie
My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allow a person to
become healthier and decrease healthcare
costs.
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Business Model for Connected Health
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Around the world todayโฆ
1 in 3 adults overweight
1 in 10 adults obese
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Data from WHO, 2011
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โข Sports community based on free real-time GPS tracking of running,
cycling, etc.
โข Copenhagen, Denmark
โข Raised $2.3M in funding 2011
โข 7.5M worldwide users (majority in USA)
โข Android, iPhone, BlackBerry, Symbian, Windows Phone and Java
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1. Turn on mobile fitness app
Workout
Time!
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2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
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We can analyzeโฆ
๏ฎ User ID โข Fitness App
๏ฎ Location โข Exercise Type
๏ฎ # Followers โข Exercise Time
๏ฎ # Followings โข Exercise Trends
๏ฎ # Lists โข Twitter Social Network
๏ฎ Influence score โข Message
๏ฎ Klout Type โข Twitter activity
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xxxxxxx
xxxxx
xxxxxxx
xxxxxxx
xxxx
xxxxxxx
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#Endomondo (March 21 โ October 21, 2011)
319,024 Collection of Tweets
(#endomondo)
Identification of English
301,363 Tweets
20,535 Unique Users
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Was out cycling 5.03 miles
with #Endomondo. See it
here: http://t.co/dr24ar
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#Endomondo Celebrates 5 Million
#Downloads Of Fitness App With
$2.3M In Seed Funding
http://t.co/Z3a2MYwV
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Unique Users:
2,587
(Users who
Tweeted 1x
or 18%)
109,115
(Top 10% of Tweeters
made 47% tweets)
229,513
(Total Tweets)
English Only, Workout Category
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Top Ten Tweeters using #endomondo
All Workouts
User A 977 976
Endomondo 757 0
USER B 522 262
USER C 517 264
USER D 514 254
USER E 507 305
USER F 503 503
USER G 492 274
USER H 487 243
USER I 477 255
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Survey Question:
What percent of the time when
you exercise do you use a
mobile fitness app?
69% of all users more than
80% of the time
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Future research
๏ฎ Continue to analyze data
๏จ Cross application usage patterns
๏จ Adoption and maintenance patterns
๏ฎ Cross analysis with Survey Data
๏ฎ Social Network Analysis
๏ฎ Collaborate with other researchers
๏จ Survey users
๏จ Build economic model of research
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Ted Vickey
National University of Ireland - Galway
ted.vickey@deri.org
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com
www.slideshare.net/drfitt
Enabling Networked Knowledge