Technology's Approaching Impact on the Fitness Industry
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My presentation at the Athletic Business 2013 conference on Technology's Approaching Impact on the Fitness Industry. Technology stats from around the world, the impact technology is having and will have in the fitness industry and real examples of companies on the cutting edge of fitness technology
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Technology's Approaching Impact on the Fitness Industry
- 1. Technology's Approaching Impact on the Fitness Industry Ted Vickey President – FitWell ACE Senior Consultant – Emerging Technology and Innovation This seminar was created for the live learning environment of the Athletic Business Conference and Expo Ted Vickey has no financial interest/arrangement that would be considered a conflict of interest @tedvickey #FOT
- 2. Learning Objectives: 1. Technology stats from around the world 2. Academic research in fitness and technology 3. Emerging fitness technology trends 4. Fitness technology you can use TODAY
- 5. I am by EDUCATION an Exercise Scientist, I am by EXPERIENCE an Entrepreneur, I am by PASSION a Connector.
- 6. In some countries, there are more mobiles than people
- 7. 4.8 BILLION 4.2 BILLION
- 8. We keep our cell phones within arms reach 91% of the time
- 13. Why Technology and Why Now?
- 14. We need to work smarter, not harder
- 15. We need to work smarter, not harder Today Monthly Dues: $49 1980: $40
- 18. Behold: the world's 10 fattest countries Japan, 3 Norway, 11 Sweden,12 Brazil, 17 England, 24 Australia, 27 Chile, 30 Mexico, 33 USA, 45 0 5 10 15 20 25 30 35 40 45 50 1985 1990 1995 2000 2005 2010 Percentage of adult obesity (>30% BMI) “Globesity” Data from WHO, 2011
- 19. Around the world today… Data from WHO, 2011 1 in 3 adults overweight 1 in 10 adults obese
- 20. 1. Turn on mobile fitness app Workout Time!
- 21. 2. Complete physical activity Walking Running Biking Hiking Swimmin g Lifting Sleeping
- 22. 3. Save workout
- 24. Duration: 184 days Total tweets: 2,841,121 English Only: 1,974,396 Unique users: 112,259
- 25. #Endomondo users by Language
- 26. 1,971,425 • Tweets 165,767 • Unique Users (March 21 – October 21, 2011)
- 30. Geo location of #endomondo users
- 31. > God: 12 Heaven: 5 Devil: 2 Hell: 18
- 32. $hit: 46 Crap: 22 Damn: 40 F%#&: 51 Bitch: 1 Ass: 34 Fat Ass: 1
- 33. 1739 391
- 34. Survey Question: What percent of the time when you exercise do you use a mobile fitness app? 69% of all users more than 80% of the time
- 38. 1. Virtual health and fitness alternatives will surge
- 41. 2. Fitness centers NEED to change their business models
- 44. 3. Increase in “wellness” promotion
- 47. 4. Those that embrace technology will grow their business
- 51. 5. Think mobile first
- 53. 6. Embrace social media
- 54. 2013 - Should we use Social Media? 2014 - Can we do Social Media better?
- 56. Why Technology and Fitness?
- 60. Diffusion of Innovation Rogers (1962)
- 61. Technology for health must be: 1. Affordable 2. Holistic 3. Approachable 4. Automatic 5. Sharable 6. Persuasive
- 66. www.amSTATZ.com
- 67. www.lolofit.com
- 69. www.square.com
- 71. www.fitwall.com
- 72. www.mybasis.com
- 73. www.fitbit.com
- 75. www.mealsnap.com
- 79. www.withings.com
- 82. www.gympact.com
- 86. www.dietbet.com
- 87. What you learned: 1. Technology stats from around the world 2. Academic research in fitness and technology 3. Emerging fitness technology trends 4. Fitness technology you can use TODAY