@tedvickey
#FOT

Technology's
Approaching
Impact on the
Fitness Industry
Ted Vickey
President – FitWell
ACE Senior Consult...
Learning Objectives:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging ...
I am by EDUCATION an Exercise Scientist,

I am by EXPERIENCE an Entrepreneur,
I am by PASSION a Connector.
In some countries,
there are more
mobiles than people
4.8 BILLION

4.2 BILLION
We keep our cell
phones within
arms reach
91% of the time
http://www.targetinternet.com/getting-the-most-from-your-facebook-and-twitter-profiles/
Why Technology and Why Now?
We need to work smarter, not harder
We need to work smarter, not harder

Today Monthly Dues: $49

1980: $40
50

45

“Globesity”

USA, 45

Percentage of adult obesity (>30% BMI)

40

35
Mexico, 33
30

Chile, 30
Australia, 27

25

E...
Around the world today…
1 in 3 adults overweight

1 in 10 adults obese
Data from WHO, 2011
1. Turn on mobile fitness app
Workout
Time!
2. Complete physical activity

Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
3. Save workout
Duration: 184 days
Total tweets: 2,841,121

English Only: 1,974,396
Unique users: 112,259
#Endomondo users by Language
(March 21 – October 21, 2011)

1,971,425

• Tweets

165,767

• Unique Users
Geo location of #endomondo users
Devil: 2
Hell: 18

>

God: 12
Heaven: 5
$hit: 46
Crap: 22
Damn: 40
F%#&: 51
Bitch: 1
Ass: 34
Fat Ass: 1
391
1739
Survey Question:
What percent of the time when
you exercise do you use a mobile
fitness app?
69% of all users more than 80...
Time Period Analysis
Virtual
Change
Wellness
Technology
Mobile
Social
1. Virtual health and fitness alternatives will surge
2. Fitness centers NEED to change their business models
3. Increase in “wellness” promotion
4. Those that embrace technology will grow their business
5. Think mobile first
6. Embrace social media
2014 - Can we do Social Media better?
2013 - Should we use Social Media?
Why Technology and Fitness?
Dec2012
Jul 2011
13k
9k
Diffusion of Innovation
Rogers (1962)
Technology for health must be:

1.
2.
3.
4.
5.
6.

Affordable
Holistic
Approachable
Automatic
Sharable
Persuasive
www.amSTATZ.com
www.lolofit.com
www.rockmyrun.com
www.square.com
www.endomondo.com
www.fitwall.com
www.mybasis.com
www.fitbit.com
www.jawbone.com/up
www.mealsnap.com
www.gainfitness.com
www.getHealthapp.com
www.zombiesrungame.com
www.withings.com
www.micoach.adidas.com
www.hundredpushups.com
www.gympact.com
www.healthvault.com
www.mynetdiary.com
www.fooducate.com
www.dietbet.com
What you learned:
1. Technology stats from around the world
2. Academic research in fitness and technology
3. Emerging fit...
Ted Vickey
@tedvickey

www.linkedin.com/in/tedvickey
vickey@fitwellinc.com
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
Athletic Business 2013 - San Diego -  Technology's Approaching Impact on the Fitness Industry
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Athletic Business 2013 - San Diego - Technology's Approaching Impact on the Fitness Industry

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My presentation at the Athletic Business 2013 conference on Technology's Approaching Impact on the Fitness Industry. Technology stats from around the world, the impact technology is having and will have in the fitness industry and real examples of companies on the cutting edge of fitness technology

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Athletic Business 2013 - San Diego - Technology's Approaching Impact on the Fitness Industry

  1. 1. @tedvickey #FOT Technology's Approaching Impact on the Fitness Industry Ted Vickey President – FitWell ACE Senior Consultant – Emerging Technology and Innovation This seminar was created for the live learning environment of the Athletic Business Conference and Expo Ted Vickey has no financial interest/arrangement that would be considered a conflict of interest
  2. 2. Learning Objectives: 1. Technology stats from around the world 2. Academic research in fitness and technology 3. Emerging fitness technology trends 4. Fitness technology you can use TODAY
  3. 3. I am by EDUCATION an Exercise Scientist, I am by EXPERIENCE an Entrepreneur, I am by PASSION a Connector.
  4. 4. In some countries, there are more mobiles than people
  5. 5. 4.8 BILLION 4.2 BILLION
  6. 6. We keep our cell phones within arms reach 91% of the time
  7. 7. http://www.targetinternet.com/getting-the-most-from-your-facebook-and-twitter-profiles/
  8. 8. Why Technology and Why Now?
  9. 9. We need to work smarter, not harder
  10. 10. We need to work smarter, not harder Today Monthly Dues: $49 1980: $40
  11. 11. 50 45 “Globesity” USA, 45 Percentage of adult obesity (>30% BMI) 40 35 Mexico, 33 30 Chile, 30 Australia, 27 25 England, 24 20 Brazil, 17 15 Sweden, 12 Norway, 11 10 Behold: the world's 10 fattest countries 5 Japan, 3 0 1985 1990 1995 2000 2005 2010 Data from WHO, 2011
  12. 12. Around the world today… 1 in 3 adults overweight 1 in 10 adults obese Data from WHO, 2011
  13. 13. 1. Turn on mobile fitness app Workout Time!
  14. 14. 2. Complete physical activity Walking Running Biking Hiking Swimming Lifting Sleeping
  15. 15. 3. Save workout
  16. 16. Duration: 184 days Total tweets: 2,841,121 English Only: 1,974,396 Unique users: 112,259
  17. 17. #Endomondo users by Language
  18. 18. (March 21 – October 21, 2011) 1,971,425 • Tweets 165,767 • Unique Users
  19. 19. Geo location of #endomondo users
  20. 20. Devil: 2 Hell: 18 > God: 12 Heaven: 5
  21. 21. $hit: 46 Crap: 22 Damn: 40 F%#&: 51 Bitch: 1 Ass: 34 Fat Ass: 1
  22. 22. 391 1739
  23. 23. Survey Question: What percent of the time when you exercise do you use a mobile fitness app? 69% of all users more than 80% of the time
  24. 24. Time Period Analysis
  25. 25. Virtual Change Wellness Technology Mobile Social
  26. 26. 1. Virtual health and fitness alternatives will surge
  27. 27. 2. Fitness centers NEED to change their business models
  28. 28. 3. Increase in “wellness” promotion
  29. 29. 4. Those that embrace technology will grow their business
  30. 30. 5. Think mobile first
  31. 31. 6. Embrace social media
  32. 32. 2014 - Can we do Social Media better? 2013 - Should we use Social Media?
  33. 33. Why Technology and Fitness?
  34. 34. Dec2012 Jul 2011 13k 9k
  35. 35. Diffusion of Innovation Rogers (1962)
  36. 36. Technology for health must be: 1. 2. 3. 4. 5. 6. Affordable Holistic Approachable Automatic Sharable Persuasive
  37. 37. www.amSTATZ.com
  38. 38. www.lolofit.com
  39. 39. www.rockmyrun.com
  40. 40. www.square.com
  41. 41. www.endomondo.com
  42. 42. www.fitwall.com
  43. 43. www.mybasis.com
  44. 44. www.fitbit.com
  45. 45. www.jawbone.com/up
  46. 46. www.mealsnap.com
  47. 47. www.gainfitness.com
  48. 48. www.getHealthapp.com
  49. 49. www.zombiesrungame.com
  50. 50. www.withings.com
  51. 51. www.micoach.adidas.com
  52. 52. www.hundredpushups.com
  53. 53. www.gympact.com
  54. 54. www.healthvault.com
  55. 55. www.mynetdiary.com
  56. 56. www.fooducate.com
  57. 57. www.dietbet.com
  58. 58. What you learned: 1. Technology stats from around the world 2. Academic research in fitness and technology 3. Emerging fitness technology trends 4. Fitness technology you can use TODAY
  59. 59. Ted Vickey @tedvickey www.linkedin.com/in/tedvickey vickey@fitwellinc.com

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