Ben maynard ten tips for pr

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Technology Business

Ten tips for PR for start-ups

Ben Maynard
Managing Director
Technology Practice

A quick definition
“The planned and sustained effort to
establish and maintain goodwill and
mutual understanding between an
organisation and its publics.”

But sometimes seen as . . .
Re-arranging the truth so that people
like you more

Telling stories in a compelling way

Why do it
• Done well it is authentic and credible
• It’s fast, agile and responsive
• It builds conversation that not only informs,
but persuades
• It gets you talked about

1. Know why you are doing it

2. Know who you want to reach

3. Research where to find them

4. Have a story

5. Remember to bring the outside-in

6. Be honest and transparent

7. Be compelling

8. Be human

9. Know what success looks like

10. Be flexible

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Axa Assurance Maroc - Insurer Innovation Award 2024

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Ransomware_Q4_2023. The report. [EN].pdf

Ransomware_Q4_2023. The report. [EN].pdf

Ransomware_Q4_2023. The report. [EN].pdf

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AXA XL - Insurer Innovation Award Americas 2024

AXA XL - Insurer Innovation Award Americas 2024

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Ben maynard ten tips for pr

1. Ten tips for PR for start-ups Ben Maynard Managing Director Technology Practice

2. A quick definition “The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.”

3. But sometimes seen as . . . Re-arranging the truth so that people like you more

4. Telling stories in a compelling way

5. Why do it • Done well it is authentic and credible • It’s fast, agile and responsive • It builds conversation that not only informs, but persuades • It gets you talked about

6. 1. Know why you are doing it

7. 2. Know who you want to reach

8. 3. Research where to find them

9. 4. Have a story

10. 5. Remember to bring the outside-in

11. 6. Be honest and transparent

12. 7. Be compelling

13. 8. Be human

14. 9. Know what success looks like

15. 10. Be flexible