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Buzzient social analytics na latam june212013

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@Buzzient social analytics report on North American and LATAM carriers; Sprint and Tmobile with notable negative sentiment

@Buzzient social analytics report on North American and LATAM carriers; Sprint and Tmobile with notable negative sentiment

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  • 1. Powered by Buzzient Page - 1BuzzientSocial Media Analytics ReportTelusTime Period: 2013-05-01 - 2013-05-31Created: Jun 21, 2013
  • 2. Powered by Buzzient Page - 2Telus Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Teluss Sentiment Index of 10.82 indicates a positive attitude towards Telus.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 3. Powered by Buzzient Page - 3Att Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Atts Sentiment Index of 1.39 indicates a mildly positive attitude towards Att.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 4. Powered by Buzzient Page - 4Bell Alliant Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Bell Alliants Sentiment Index of 5.27 indicates a mildly positive attitude towards BellAlliant.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 5. Powered by Buzzient Page - 5Bell Canada Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Bell Canadas Sentiment Index of 18.7 indicates a positive attitude towards Bell Canada.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 6. Powered by Buzzient Page - 6Centurylink Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Centurylinks Sentiment Index of 2.09 indicates a mildly positive attitude towardsCenturylink.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 7. Powered by Buzzient Page - 7Sprint Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Sprints Sentiment Index of -9.33 indicates a mildly negative attitude towards Sprint.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 8. Powered by Buzzient Page - 8Telcel Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Telcels Sentiment Index of -0.32 indicates a mildly negative attitude towards Telcel.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 9. Powered by Buzzient Page - 9Telefonica Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Telefonicas Sentiment Index of 8.67 indicates a mildly positive attitude towardsTelefonica.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 10. Powered by Buzzient Page - 10Tmobile Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Tmobiles Sentiment Index of -18.65 indicates a mildly negative attitude towards Tmobile.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 11. Powered by Buzzient Page - 11Verizon Current Sentiment IndexThe Buzzient Brand Sentiment Index measures how Social Media Participants feel aboutyour brand. It tells you how positively or negatively your brand is perceived by onlineusers.The Sentiment Index (at the brand or product level) is an aggregated rating. BuzzientEnterprise generates the index by analyzing and rating each individual post about you.The analysis leverages positive/negative keyword modifiers that are specific to you andincorporates metrics regarding importance of the particular author and source.The index ranges from +150 (extremely positive opinion) to -150 (extremely negativeopinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above aretypically very good.Verizons Sentiment Index of 1.83 indicates a mildly positive attitude towards Verizon.The current sentiment index reflects how social media users feel about your brand now.Use this in conjunction with Sentiment Index Trends (in a later section) to determine ifopinion about you is rising, falling or remaining consistent. These insights will help youcraft strategy and tactics to maintain or increase social media opinion about you.
  • 12. Powered by Buzzient Page - 12Competitive Sentiment IndexComparison of Sentiment Indices tells you how Social Media Participants feel about yourbrand in relation to the competition.For the give time period, Centurylink, Bell Alliant, Telefonica, Bell Canada, Telus enjoy thehighest user attitude with Sprint as the lowest among these brands. As noted, TelusSentiment Index is positive.How your sentiment index compares to your competitors is critical. Comparing yoursentiment to the competition can help you determine whether you need to develop strategyand tactics that are directed at increasing a sentiment lead or closing a trailing gap.
  • 13. Powered by Buzzient Page - 13Sentiment by Source TypeBrand Sentiment for Posts by Source Type gives you a comparison of Sentiment betweenTelus, Att, Bell Alliant, Bell Canada, Centurylink, Sprint, Telcel, Telefonica, Tmobile andVerizon on Twitter, RSS Feeds, Facebook and YouTube for 2013-05-01 through 2013-05-31
  • 14. Powered by Buzzient Page - 14Sentiment Index TrendsWhen monitored over time, Brand Sentiment Index trend lines show changes in attitudesand opinions toward you and your competitors. User sentiment toward brands cansometimes fluctuate greatly over time.The ability to track trends provides you with historical visibility into how marketingprograms or other events have impacted opinion toward you and the competition atvarious points in time. You can learn how past activities affected sentiment and use thatknowledge to construct the most effective current and future strategy and tactics.
  • 15. Powered by Buzzient Page - 15Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Telus on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 16. Powered by Buzzient Page - 16Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Att on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01 through2013-05-31
  • 17. Powered by Buzzient Page - 17Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Bell Alliant on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 18. Powered by Buzzient Page - 18Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Bell Canada on RSS Feeds, Facebook, Twitter and YouTube from 2013-05-01 through 2013-05-31
  • 19. Powered by Buzzient Page - 19Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Centurylink on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 20. Powered by Buzzient Page - 20Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Sprint on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 21. Powered by Buzzient Page - 21Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Telcel on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 22. Powered by Buzzient Page - 22Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Telefonica on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 23. Powered by Buzzient Page - 23Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Tmobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 24. Powered by Buzzient Page - 24Brand Sentiment Source Trends gives you a comparison of sentiment as it has trendedover time for Verizon on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 25. Powered by Buzzient Page - 25Share of VoicePercentageWhile online sentiment measures attitudes, Share of Voice indicates the percentage ofsocial media posts referring to your brand in comparison with this set of competitors from apurely quantitative perspective.Among these different brands Att clearly dominates the others in terms of Share of Voice.This analysis helps you determine whether you need to construct programs that increaseor preserve your share of voice.
  • 26. Powered by Buzzient Page - 26Telus Brand Volume Trend LinesBrand Volume Trend Lines gives you an apples-to-apples comparison of volume as it hastrended from 2013-05-01 through 2013-05-31 for Telus, Att, Bell Alliant, Bell Canada,Centurylink, Sprint, Telcel, Telefonica, Tmobile and Verizon. The vertical axis of the chartdisplays volume (posts per month) while the horizontal axis displays time.
  • 27. Powered by Buzzient Page - 27Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Telus. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 28. Powered by Buzzient Page - 28Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Att. The verticalaxis of the chart displays volume (posts per month) while the horizontal axis displays time.
  • 29. Powered by Buzzient Page - 29Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Bell Alliant. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 30. Powered by Buzzient Page - 30Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Bell Canada.The vertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 31. Powered by Buzzient Page - 31Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Centurylink.The vertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 32. Powered by Buzzient Page - 32Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Sprint. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 33. Powered by Buzzient Page - 33Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Telcel. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 34. Powered by Buzzient Page - 34Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Telefonica. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 35. Powered by Buzzient Page - 35Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Tmobile. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 36. Powered by Buzzient Page - 36Positive and Negative Post VolumePositive/Negative Post Volume gives you a comparison of 2013-05-01 through 2013-05-31volume including the breakdown of positive, negative and neutral posts for Verizon. Thevertical axis of the chart displays volume (posts per month) while the horizontal axisdisplays time.
  • 37. Powered by Buzzient Page - 37Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Telus on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 38. Powered by Buzzient Page - 38Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Att on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01 through2013-05-31
  • 39. Powered by Buzzient Page - 39Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Bell Alliant on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 40. Powered by Buzzient Page - 40Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Bell Canada on RSS Feeds, Facebook, Twitter and YouTube from 2013-05-01 through 2013-05-31
  • 41. Powered by Buzzient Page - 41Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Centurylink on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 42. Powered by Buzzient Page - 42Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Sprint on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 43. Powered by Buzzient Page - 43Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Telcel on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 44. Powered by Buzzient Page - 44Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Telefonica on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 45. Powered by Buzzient Page - 45Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Tmobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 46. Powered by Buzzient Page - 46Brand Volume Source Trends gives you a comparison of post volume as it has trendedover time for Verizon on Twitter, RSS Feeds, Facebook and YouTube from 2013-05-01through 2013-05-31
  • 47. Powered by Buzzient Page - 47This default on-demand report is generated from the Buzzient Enterprise Social MediaAnalytics Platform, a hosted system that provides automated harvesting and analysis ofsocial media on the internet for global enterprises.Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative socialmedia conversations about your brand and products and those of your competition. Awide array of quantitative measurements and visualizations from the analysis arepresented through the Buzzient Enterprise web browser interface. This report containshighlights of some of these major analysis areas.Overall capabilities of Buzzient Enterprise include:Integration with CRM and Customer Support Systems- Easily create support cases or marketing leads from harvested posts with a single click.- Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM.What Users Are Saying- Harvested posts are automatically scored and viewable through a variety of filters.- View posts in their originating site. Interact with users if appropriate.- Search for posts by keyword.- Bookmark and/or email important or interesting posts.What Users Think About Your Brand, Products and Competitors- Current, historical and comparative sentiment indices. Overall and by source groups.- Historical sentiment trend analysis.- Distribution of positive, negative and neutral posts over time.How Much People Are Talking About You- Percentage breakdown of buzz between you and key competitors.- Historical buzz trend.Topics and Trends- Discover the most frequently used concepts, terms and competitors users employwhen writing about you.- How mentions of your products, features or keywords compare to each other over time.Opinion Leaders- The top authors on discussion forums, facebook, blogs and twitter that talk about you.- The most positive and negative users who talk about you.Top Websites- The most likely sites for users to reach when searching for information about you.Alerts- Receive alerts for changes in sentiment, highly positive or negative posts, new posts byspecific authors and more.
  • 48. Powered by Buzzient Page - 48Copyright InformationCopyright 2010 Buzzient Inc. All the text, graphics, design and other works are thecopyrighted works of Buzzient Inc. All Rights Reserved.For more information, please contact us.Buzzient, Inc.One Broadway, 5th FloorCambridge, MA 02142www.buzzient.comTel. 617 475 1514info@buzzient.com

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