2. To gain feedback on our ancillary tasks of the poster and digipak for ‘Taylor and the Rubies’. I created a questionnaire which was dispersed to six people who had viewed both the print works. On each slide I shall summarise my results from the questionnaires, and then I will evaluate my response to my findings.
3. Do you think the products are typical of album covers/posters? If so in what ways is it similar? All six participants thought that our products are typical of album covers and posters, and each had interesting feedback to give. One individual liked how the personality of the artist was shown in the print works like in most posters/ covers etc and thought it was a brilliant selling point. Others also thought that the running theme of mise en scene with the outfits and colours linking to the video was good as it made the artist recognisable. One participant noticed the iTunes symbol and said that this was typical of a poster as many artist use iTunes to promote downloads of latest singles music videos etc.
4. Does anything make it different or stand out from typical posters/ covers? How? Many of the participants found that the editing used made the print works stand out from the norm. For instance someone picked up on the fact that the text of the album name was over the artist and that made is visually interesting and more noticeable. Feedback for this question also showed that all six really enjoyed the humour and fun side of ‘Taylor and the Rubies’, which they thought was a fresh and new still of a 21st century artist. Also many liked the cassette and said it brought a retro feel.
5. Does it work? Why? All of my participants answers said that the poster and album work because of the clear theme running throughout by use of colour and design. They added that by the use of mellow colours, similar font, outfits and artist personality; work well together. Making the print works easy on the eyes and that they were intrigued to know more about the artist.
6. Name two interesting/impressive elements from the ancillary tasks? A lot of the feedback I gained from this question stated that the participants found the interesting use of dynamics in the ancillary tasks were impressive. They liked how bright/clean and crisp the lighting was in each image. Some found that they really liked the look of the album hanging from the frame on the poster, and how there was a continuous link to the video ‘Oh No’ in the prints whilst also bringing other elements to the artists personality which reflects their music in the indie/pop genre.
7. Could the product be stronger – if so how? Some thought that the background colour on the front and back of the digipak could have been made more similar to make the album appear more professional. Others felt that there maybe should have been more ruby illustrations included throughout to create a statement symbol for ‘Taylor and the Rubies’ like some artist have nowadays. Lastly participants thought that the editing of the artist on the poster could have been stronger so that it doesn't appear that the artist is not actually stood next to the frame.
8. Can you sum up the brand image of ‘Taylor and the Rubies’ in one short sentence? ‘Down to earth lively and fun’ ‘Exciting innovative music’ ‘Unique style, different to anything else’ ‘Entertaining, fun and energetic’ ‘A twist on the indie/pop genre’ ‘Cheerful teen music’
9. Can you see a clear brand image? What creates the brand image? The majority felt that the clear brand image for ‘Taylor and the Rubies’ was young, fun, energetic, cheeky and individual. They included that this was created by the characteristics of the artist and the bright colours and outfits running throughout the ancillary task.
10. My response to audience feedback on ancillary tasks. Over all I am pleased with the amount of positive feedback that I received for our ancillary tasks. I can see which ways our poster and album have worked for the audience and how they can be slightly improved. It was nice to see how the audience realised that we did try to link the video to the poster and album, and how we wanted to give the artist their own stamp on the indie/pop genre. If I could add to the print works again, I would definitely consider including more of the ruby illustrations throughout, but not so much that the poster and album are overwhelmed and taken over by rubies, but just enough to bring another edge to the prints. It was also interesting how the audience summed up the branding in one sentence, as they mostly related to how ‘fun, energetic, unique and entertaining’ the brand of the artist was, which was our main idea for ‘Taylor and the Rubies’.
