1. Generation
X Parents
The Game Show
NSCEC 2009
Jeff Kallay, Experience Evangelist
2. X Saves the World - The Game Show
"Keep On Movin"
3. Generation
X Parents
The Game Show
NSCEC 2009
Jeff Kallay, Experience Evangelist
4.
5. Manage the Expectations
-Big Picture Thinking
-Recap Boomers, Xers, and Millennials
(American Generations)
-Play Generation X Pop Culture
Multimedia Trivia Game Show
-Understanding the Generation X Parent
-Your Questions and Observations
7. “In America, each generation
is a new people.”
Alec de Tocqueville, 1830
8. 4
Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
22. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
23. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.
24. Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”
30. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
31. About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
32. About Millennials
Raised by attached parents.
“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
33. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
34. About Generation X
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million
each for both Boomers and Millennials.
35. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.
36. About Generation X
The last generation to care about the
culture part of pop culture
So let’s review some Generation X pop culture...
37. X
Generation
Parents
The Game Show
Let’s Meet Our
Contestants!
41. X
Generation
Parents
The Game Show
Let’s Play Generation X
Multimedia Trivia!
42. Rules
Three Ten Point Questions Each for a
Total of Thirty Points Possible
(One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline
You Can Use Your Lifeline Once
Judge’s Decision is Final
43. Contestant #1 - X Childhood
1969 - Children’s Television Workshop, Sesame Street
44. Contestant #2 - X Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)
45. Contestant #3 - X Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
56. “A generation that can sneakily trump boomer
X
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
57. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.
58. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
59. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.
60. Generation X
Members include the founders of:
Google
eBay
Amazon
Meet-up
YouTube
But, in spite of this “first” creativity...
61. Generation X
...will be known as the “last” generation.
The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
to express resistance to corporate servitude,
to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.
62. Stealth
Generation X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
63. They will question the value
of the “amenities” arms race and of attending college
64. The Generation X Duality:
“We’re equipped.
We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
65. Generation X Low Down
Betrayed by social institutions in their youth.
Boomer envy.
A study of contrasts.
Their second cohort millennials have vastly different
social moments and history molding them.
Pragmatic.
To the point.
Stealth in behavior.
