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PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
PACAC Potholes and Pecha Kucha
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PACAC Potholes and Pecha Kucha

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  • 1. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010
  • 2. The Chronicle of Higher Education Read the Chronicle Article Friday, July 9, 2010
  • 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog post Friday, July 9, 2010
  • 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  • 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  • 6. Boston Globe In Step with tradition: Campus Tours thriving Friday, July 9, 2010
  • 7. New York Times Read the New York Times Article Friday, July 9, 2010
  • 8. US News and World Report Read the US News and World Report Article Friday, July 9, 2010
  • 9. University Business Read UB October 2009 Online Friday, July 9, 2010
  • 10. Five Campus Visit Potholes Friday, July 9, 2010
  • 11. Friday, July 9, 2010 1 Not Being In Sync
  • 12. Friday, July 9, 2010
  • 13. Get In Sync Friday, July 9, 2010
  • 14. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
  • 15. Friday, July 9, 2010
  • 16. Friday, July 9, 2010
  • 17. Inauthenticity Friday, July 9, 2010 2 Toxic Levels of
  • 18. Watch “Tina the Tour Guide” Friday, July 9, 2010
  • 19. History of Higher Education Recruiting Trends 1980’s Marketing 1990’s Branding 2010’s Authenticity Friday, July 9, 2010
  • 20. Friday, July 9, 2010
  • 21. I’m an OK lover, but afterwards I like to Me too! snuggle and talk. AUTHENTICITY Friday, July 9, 2010
  • 22. Brands are Mirrors. Branding only works when it’s authentic. We purchase on the basis of conforming to self-image. Friday, July 9, 2010
  • 23. “I visited and it felt right!” Friday, July 9, 2010
  • 24. “Most Influential” Arts & Science Group Student Poll 2004 Friday, July 9, 2010
  • 25. “Most Trusted” - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says” Friday, July 9, 2010
  • 26. “Effectiveness” Noel-Levitz 2009 Friday, July 9, 2010
  • 27. Friday, July 9, 2010 3 Tourbots
  • 28. Friday, July 9, 2010
  • 29. Invasion of the Tourbots Read the Article Friday, July 9, 2010
  • 30. Storytelling is in our blood Friday, July 9, 2010
  • 31. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
  • 32. “I am a man, and men are animals who tell stories.” Friday, July 9, 2010
  • 33. Stories are how most of us learn Friday, July 9, 2010
  • 34. Friday, July 9, 2010
  • 35. 20% headlines 20% body copy (to the point) (details) 50% 10% graphic illustrations (visual) (stories) Friday, July 9, 2010
  • 36. POP Point of Proof Friday, July 9, 2010
  • 37. Great stories engage, give goosebumps, and give a feeling of “suspension” Friday, July 9, 2010
  • 38. Storytelling Scale Guest Engagement on 1-10 (highest) 10 our (shared experience) 8 your 6 mine 4 others Friday, July 9, 2010
  • 39. Friday, July 9, 2010 4 Bubble-boy Syndrome
  • 40. Friday, July 9, 2010
  • 41. Inform Your Campus Friday, July 9, 2010
  • 42. Inform Your Campus Friday, July 9, 2010
  • 43. Death March Friday, July 9, 2010 5
  • 44. Friday, July 9, 2010
  • 45. Friday, July 9, 2010
  • 46. Presidential Parade of Favorites Don’t just show the showcase Friday, July 9, 2010
  • 47. Presidential Parade of Favorites Friday, July 9, 2010
  • 48. Friday, July 9, 2010 6 Death by PowerPoint
  • 49. Friday, July 9, 2010
  • 50. Friday, July 9, 2010
  • 51. Friday, July 9, 2010
  • 52. Friday, July 9, 2010
  • 53. Friday, July 9, 2010
  • 54. Friday, July 9, 2010
  • 55. Friday, July 9, 2010
  • 56. Friday, July 9, 2010
  • 57. Friday, July 9, 2010
  • 58. Friday, July 9, 2010
  • 59. Friday, July 9, 2010
  • 60. Friday, July 9, 2010
  • 61. 6:40 Friday, July 9, 2010
  • 62. Friday, July 9, 2010
  • 63. Friday, July 9, 2010
  • 64. Friday, July 9, 2010
  • 65. Friday, July 9, 2010
  • 66. Friday, July 9, 2010
  • 67. Friday, July 9, 2010
  • 68. Friday, July 9, 2010
  • 69. Pecha Kucha is the Goal Shorter Presentations Less Talking At More Time Out on Campus More Human Friday, July 9, 2010
  • 70. Centre College - Centre by the Numbers Prezi Friday, July 9, 2010
  • 71. 5 Steps for Change 1. Pecha Kucha is the Goal for all Admission Presentations 2 Become the Pecha Kucha Expert 3. Study, Join and Create 4. Educate the Rest of Campus 5. Set Presentation Guidelines/Rules and Create Templates: Limit Text, More Photos More Stories Friday, July 9, 2010
  • 72. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/ Friday, July 9, 2010
  • 73. Free on Friday Webcasts Free On Friday Webcasts Watch Past Webcasts Friday, July 9, 2010
  • 74. Download Session PDF #1 Go to www.targetx.com click iThink Blog click Slide Presentations #2 Go to www.slideshare.net/targetx #3 Look for email with link Friday, July 9, 2010
  • 75. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010

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