Potholes &
                             Pecha Kucha
                        Bringing Japanese Efficiency to Your
         ...
The Chronicle of Higher Education




                          Read the Chronicle Article

Friday, July 9, 2010
San Francisco Chronicle




                       SFO Article: The college visit - does it do any good?   Read Jeff's blo...
Los Angeles Times




                       LA Times Article: On vacation -- at a college campus   Read Trent’s blog post...
Los Angeles Times


                                                                               But most college tour
 ...
Boston Globe




                       In Step with tradition: Campus Tours thriving
Friday, July 9, 2010
New York Times




                         Read the New York Times Article
Friday, July 9, 2010
US News and World Report




                             Read the US News and World Report Article
Friday, July 9, 2010
University Business




                           Read UB October 2009 Online
Friday, July 9, 2010
Five Campus Visit Potholes




Friday, July 9, 2010
Friday, July 9, 2010
                         1
                       Not Being
                        In Sync
Friday, July 9, 2010
Get In Sync




Friday, July 9, 2010
Students-Admissions
     Stories-Stats
  People-Programs
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Inauthenticity
Friday, July 9, 2010
                       2
         Toxic Levels of
Watch “Tina the Tour Guide”
Friday, July 9, 2010
History of Higher Education
                            Recruiting Trends

                        1980’s        Marketing...
Friday, July 9, 2010
I’m an OK lover, but
                       afterwards I like to
                                                         ...
Brands are
                        Mirrors.
             Branding only works when it’s authentic.
        We purchase on t...
“I visited and it
                          felt right!”

Friday, July 9, 2010
“Most Influential”




        Arts & Science Group Student Poll 2004




Friday, July 9, 2010
“Most Trusted”
         - 84% use the web most heavily in
           researching colleges
         - 71% say the campus vi...
“Effectiveness”




           Noel-Levitz 2009

Friday, July 9, 2010
Friday, July 9, 2010
                        3
                       Tourbots
Friday, July 9, 2010
Invasion of the Tourbots




                               Read the Article
Friday, July 9, 2010
Storytelling is
                       in our blood
Friday, July 9, 2010
Students-Admissions
     Stories-Stats
  People-Programs
Friday, July 9, 2010
“I am a man, and
          men are animals
          who tell stories.”
Friday, July 9, 2010
Stories are
                       how most of
                         us learn
Friday, July 9, 2010
Friday, July 9, 2010
20% headlines        20% body copy
                       (to the point)         (details)




         50%
              ...
POP
                       Point of Proof
Friday, July 9, 2010
Great stories engage,
          give goosebumps, and
             give a feeling of
               “suspension”
Friday, Ju...
Storytelling Scale
        Guest Engagement on 1-10 (highest)
                              10 our
                       ...
Friday, July 9, 2010
                       4
                   Bubble-boy
                    Syndrome
Friday, July 9, 2010
Inform Your Campus




Friday, July 9, 2010
Inform Your Campus




Friday, July 9, 2010
Death March
Friday, July 9, 2010
                       5
Friday, July 9, 2010
Friday, July 9, 2010
Presidential Parade of Favorites
                         Don’t just show the showcase




Friday, July 9, 2010
Presidential Parade of Favorites




Friday, July 9, 2010
Friday, July 9, 2010
                        6
                        Death by
                       PowerPoint
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
6:40
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Friday, July 9, 2010
Pecha Kucha is the Goal
           Shorter Presentations
              Less Talking At
         More Time Out on Campus
  ...
Centre College - Centre by the Numbers Prezi

Friday, July 9, 2010
5 Steps for Change
            1. Pecha Kucha is the Goal for all
                  Admission Presentations
            2 ...
Want More? Read Our Blogs:




                       TargetX Blog at www.targetx.com/ithink/

Friday, July 9, 2010
Free on Friday Webcasts




                       Free On Friday Webcasts   Watch Past Webcasts

Friday, July 9, 2010
Download Session PDF
                        #1 Go to www.targetx.com
                             click iThink Blog
     ...
Potholes &
                             Pecha Kucha
                        Bringing Japanese Efficiency to Your
         ...
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PACAC Potholes and Pecha Kucha

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Transcript of "PACAC Potholes and Pecha Kucha"

  1. 1. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010
  2. 2. The Chronicle of Higher Education Read the Chronicle Article Friday, July 9, 2010
  3. 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog post Friday, July 9, 2010
  4. 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  5. 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  6. 6. Boston Globe In Step with tradition: Campus Tours thriving Friday, July 9, 2010
  7. 7. New York Times Read the New York Times Article Friday, July 9, 2010
  8. 8. US News and World Report Read the US News and World Report Article Friday, July 9, 2010
  9. 9. University Business Read UB October 2009 Online Friday, July 9, 2010
  10. 10. Five Campus Visit Potholes Friday, July 9, 2010
  11. 11. Friday, July 9, 2010 1 Not Being In Sync
  12. 12. Friday, July 9, 2010
  13. 13. Get In Sync Friday, July 9, 2010
  14. 14. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
  15. 15. Friday, July 9, 2010
  16. 16. Friday, July 9, 2010
  17. 17. Inauthenticity Friday, July 9, 2010 2 Toxic Levels of
  18. 18. Watch “Tina the Tour Guide” Friday, July 9, 2010
  19. 19. History of Higher Education Recruiting Trends 1980’s Marketing 1990’s Branding 2010’s Authenticity Friday, July 9, 2010
  20. 20. Friday, July 9, 2010
  21. 21. I’m an OK lover, but afterwards I like to Me too! snuggle and talk. AUTHENTICITY Friday, July 9, 2010
  22. 22. Brands are Mirrors. Branding only works when it’s authentic. We purchase on the basis of conforming to self-image. Friday, July 9, 2010
  23. 23. “I visited and it felt right!” Friday, July 9, 2010
  24. 24. “Most Influential” Arts & Science Group Student Poll 2004 Friday, July 9, 2010
  25. 25. “Most Trusted” - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says” Friday, July 9, 2010
  26. 26. “Effectiveness” Noel-Levitz 2009 Friday, July 9, 2010
  27. 27. Friday, July 9, 2010 3 Tourbots
  28. 28. Friday, July 9, 2010
  29. 29. Invasion of the Tourbots Read the Article Friday, July 9, 2010
  30. 30. Storytelling is in our blood Friday, July 9, 2010
  31. 31. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
  32. 32. “I am a man, and men are animals who tell stories.” Friday, July 9, 2010
  33. 33. Stories are how most of us learn Friday, July 9, 2010
  34. 34. Friday, July 9, 2010
  35. 35. 20% headlines 20% body copy (to the point) (details) 50% 10% graphic illustrations (visual) (stories) Friday, July 9, 2010
  36. 36. POP Point of Proof Friday, July 9, 2010
  37. 37. Great stories engage, give goosebumps, and give a feeling of “suspension” Friday, July 9, 2010
  38. 38. Storytelling Scale Guest Engagement on 1-10 (highest) 10 our (shared experience) 8 your 6 mine 4 others Friday, July 9, 2010
  39. 39. Friday, July 9, 2010 4 Bubble-boy Syndrome
  40. 40. Friday, July 9, 2010
  41. 41. Inform Your Campus Friday, July 9, 2010
  42. 42. Inform Your Campus Friday, July 9, 2010
  43. 43. Death March Friday, July 9, 2010 5
  44. 44. Friday, July 9, 2010
  45. 45. Friday, July 9, 2010
  46. 46. Presidential Parade of Favorites Don’t just show the showcase Friday, July 9, 2010
  47. 47. Presidential Parade of Favorites Friday, July 9, 2010
  48. 48. Friday, July 9, 2010 6 Death by PowerPoint
  49. 49. Friday, July 9, 2010
  50. 50. Friday, July 9, 2010
  51. 51. Friday, July 9, 2010
  52. 52. Friday, July 9, 2010
  53. 53. Friday, July 9, 2010
  54. 54. Friday, July 9, 2010
  55. 55. Friday, July 9, 2010
  56. 56. Friday, July 9, 2010
  57. 57. Friday, July 9, 2010
  58. 58. Friday, July 9, 2010
  59. 59. Friday, July 9, 2010
  60. 60. Friday, July 9, 2010
  61. 61. 6:40 Friday, July 9, 2010
  62. 62. Friday, July 9, 2010
  63. 63. Friday, July 9, 2010
  64. 64. Friday, July 9, 2010
  65. 65. Friday, July 9, 2010
  66. 66. Friday, July 9, 2010
  67. 67. Friday, July 9, 2010
  68. 68. Friday, July 9, 2010
  69. 69. Pecha Kucha is the Goal Shorter Presentations Less Talking At More Time Out on Campus More Human Friday, July 9, 2010
  70. 70. Centre College - Centre by the Numbers Prezi Friday, July 9, 2010
  71. 71. 5 Steps for Change 1. Pecha Kucha is the Goal for all Admission Presentations 2 Become the Pecha Kucha Expert 3. Study, Join and Create 4. Educate the Rest of Campus 5. Set Presentation Guidelines/Rules and Create Templates: Limit Text, More Photos More Stories Friday, July 9, 2010
  72. 72. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/ Friday, July 9, 2010
  73. 73. Free on Friday Webcasts Free On Friday Webcasts Watch Past Webcasts Friday, July 9, 2010
  74. 74. Download Session PDF #1 Go to www.targetx.com click iThink Blog click Slide Presentations #2 Go to www.slideshare.net/targetx #3 Look for email with link Friday, July 9, 2010
  75. 75. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010
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