PACAC Potholes and Pecha Kucha

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PACAC Potholes and Pecha Kucha

  1. 1. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010
  2. 2. The Chronicle of Higher Education Read the Chronicle Article Friday, July 9, 2010
  3. 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog post Friday, July 9, 2010
  4. 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  5. 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trent’s blog post Friday, July 9, 2010
  6. 6. Boston Globe In Step with tradition: Campus Tours thriving Friday, July 9, 2010
  7. 7. New York Times Read the New York Times Article Friday, July 9, 2010
  8. 8. US News and World Report Read the US News and World Report Article Friday, July 9, 2010
  9. 9. University Business Read UB October 2009 Online Friday, July 9, 2010
  10. 10. Five Campus Visit Potholes Friday, July 9, 2010
  11. 11. Friday, July 9, 2010 1 Not Being In Sync
  12. 12. Friday, July 9, 2010
  13. 13. Get In Sync Friday, July 9, 2010
  14. 14. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
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  17. 17. Inauthenticity Friday, July 9, 2010 2 Toxic Levels of
  18. 18. Watch “Tina the Tour Guide” Friday, July 9, 2010
  19. 19. History of Higher Education Recruiting Trends 1980’s Marketing 1990’s Branding 2010’s Authenticity Friday, July 9, 2010
  20. 20. Friday, July 9, 2010
  21. 21. I’m an OK lover, but afterwards I like to Me too! snuggle and talk. AUTHENTICITY Friday, July 9, 2010
  22. 22. Brands are Mirrors. Branding only works when it’s authentic. We purchase on the basis of conforming to self-image. Friday, July 9, 2010
  23. 23. “I visited and it felt right!” Friday, July 9, 2010
  24. 24. “Most Influential” Arts & Science Group Student Poll 2004 Friday, July 9, 2010
  25. 25. “Most Trusted” - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says” Friday, July 9, 2010
  26. 26. “Effectiveness” Noel-Levitz 2009 Friday, July 9, 2010
  27. 27. Friday, July 9, 2010 3 Tourbots
  28. 28. Friday, July 9, 2010
  29. 29. Invasion of the Tourbots Read the Article Friday, July 9, 2010
  30. 30. Storytelling is in our blood Friday, July 9, 2010
  31. 31. Students-Admissions Stories-Stats People-Programs Friday, July 9, 2010
  32. 32. “I am a man, and men are animals who tell stories.” Friday, July 9, 2010
  33. 33. Stories are how most of us learn Friday, July 9, 2010
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  35. 35. 20% headlines 20% body copy (to the point) (details) 50% 10% graphic illustrations (visual) (stories) Friday, July 9, 2010
  36. 36. POP Point of Proof Friday, July 9, 2010
  37. 37. Great stories engage, give goosebumps, and give a feeling of “suspension” Friday, July 9, 2010
  38. 38. Storytelling Scale Guest Engagement on 1-10 (highest) 10 our (shared experience) 8 your 6 mine 4 others Friday, July 9, 2010
  39. 39. Friday, July 9, 2010 4 Bubble-boy Syndrome
  40. 40. Friday, July 9, 2010
  41. 41. Inform Your Campus Friday, July 9, 2010
  42. 42. Inform Your Campus Friday, July 9, 2010
  43. 43. Death March Friday, July 9, 2010 5
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  46. 46. Presidential Parade of Favorites Don’t just show the showcase Friday, July 9, 2010
  47. 47. Presidential Parade of Favorites Friday, July 9, 2010
  48. 48. Friday, July 9, 2010 6 Death by PowerPoint
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  61. 61. 6:40 Friday, July 9, 2010
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  69. 69. Pecha Kucha is the Goal Shorter Presentations Less Talking At More Time Out on Campus More Human Friday, July 9, 2010
  70. 70. Centre College - Centre by the Numbers Prezi Friday, July 9, 2010
  71. 71. 5 Steps for Change 1. Pecha Kucha is the Goal for all Admission Presentations 2 Become the Pecha Kucha Expert 3. Study, Join and Create 4. Educate the Rest of Campus 5. Set Presentation Guidelines/Rules and Create Templates: Limit Text, More Photos More Stories Friday, July 9, 2010
  72. 72. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/ Friday, July 9, 2010
  73. 73. Free on Friday Webcasts Free On Friday Webcasts Watch Past Webcasts Friday, July 9, 2010
  74. 74. Download Session PDF #1 Go to www.targetx.com click iThink Blog click Slide Presentations #2 Go to www.slideshare.net/targetx #3 Look for email with link Friday, July 9, 2010
  75. 75. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text PACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Friday, July 9, 2010

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