2. THE ORGANISATION
Kaira Union, popularly known as AMUL,
is a co-operative and a democratic institution.
This co-operative is: of the farmers, by the farmers,
for the farmers
and
managed by professionals appointed by the
farmers
3. MILK BUSINESS IN KAIRA
BEFORE AMUL …
Unorganized and exploited farmers
Controlled by middlemen … establishment of Polson Dairy
in 1929
Establishment of GBMS in March 1945 & award of
Monopoly Right to Polson by Nov 15, 1945
Along with freedom movement of the country, a parallel
movement of farmers led by freedom fighters like Sardar
Vallabhai Patel, Morarji Desai and Tribhuvandas Patel led to
the formation of Amul in 1946
4.
5. THE BEGINNING …
Established 1946
With 2 primary village co-operative society
Less than 100 farmers
250 litres of milk
11. INPUT PROGRAMMES
Artificial Insemination: genetic improvements through
breeding and cross-breeding
Animal Husbandry: health care and prevention of
diseases
Animal Nutrition: supply of balanced cattle feed, urea-
molasses-blocks, mineral mixtures
Fodder Developments: distribution of seeds for
development of green and dry fodder
Training & Education: clean milk production, business
process, better animal husbandry practices etc
12. WELFARE MEASURES
Scholarship for children of farmers
Group Medical Insurance
Group Accident Insurance
Cattle insurance
Development of basic amenities in villages:
village roads
water facilities
schools
health centers etc
13. Amul to-day … 2005
Turn over Rs. 600 Crore
Primary village co-operative societies : 1073
Farmer members : 600,000
Milk collection in peak : 10 Lakh kgs
Milk processing capacity : 1.4 Million Liters
Production units : 5 ( 3 in Gujarat & 2 Outside Gujarat)
Cattle feed production : 600 Metric Tonne Per Day
Chilling centers & Bulk milk coolers : 3 & 155
Artificial Insemination Centers : 936
Veterinary sub-centres : 6
14. ACHIEVEMENTS
First Time in the World
Made Milk Powder, Butter, Cheese & Baby Food
from Buffalo Milk
15. ACHIEVEMENTS
First Time in India
Introduced Mobile Veterinary Service,
Electronic Milko-Testers at Primary Village Co-operative Society Level
Computerised Milk Collection & Milk Accounting System at Primary
Village Co-operative Society Level
Bulk Milk Coolers at Primary Village Co-operative Society Level
By Pass Protein Technology to Produce High Protein Feed
Cheese Whey Powder in Commercial Scale
Q M S ISO 9001:2000 at Primary Village Co-operative Society Level
16. THE TURNING POINT
1964
THE TURNING POINT IN THE HISTORY OF
DAIRY DEVELOPMENT IN INDIA …
Visit of Shri Lal Bhadhur Shastri,
The Prime Minister of India
19. ANAND PATTERN
STATE FEDERATION
Marketing
Money PRODUCTS
DISTRICT UNION
Milk Procurement & Manufauring of Dairy Products
&
Technical Inputs and Co-operative Development
Programmes to Farmers
Money AI AH FEED EDU
MILK
PRIMARY VILLAGE CO-OPERATIVE SOCIETIES
Milk Production and Pooling through farmer producers
20. ORGANISATIONS BORN OUT OF AMUL
☺ National Dairy Development Board
☺Gujarat Co-operative Milk Marketing Federation
Limited
☺National Co-operative Dairy Federation of India
☺Tribhuvandas Foundation
☺Institute of Rural Management
☺176 Milk sheds in India
☺More than a million Village Co-operative Societies
24. THE BENEFITS OF ANAND PATTERN
Farmer owned co-operative … production, processing and
marketing at the hands of farmers
Elimination of middlemen
Maximum return to farmers
Better quality products to customers
Massive employment generation through dairying as
economic activity in rural areas
Improved quality of life of farmers
Facilitates to build an egalitarian society and nation
A social agent … Not class, not caste, not religion.
This, is Amul’s India.
