@tamcdonald #ccdk
What is
Community?
We’ve been asking the wrong question.
It should be…
Who is
Community?
@tamcdonald #ccdk
@tamcdonald #ccdk
A
Is
NOT
a Community
It’s people who come and go
@tamcdonald #ccdk
Community:
People who are passionate about
you and emotionally attached to
your brand
@tamcdonald #ccdk
When your community is exclusive
Everyone on this side is excited
to be in
And everyone on this side,
wa...
@tamcdonald #ccdk
@MurphTheSurf350
Meet Murph
Member of our community who:
• Provides feedback
• Gives insights on new fea...
@tamcdonald #ccdk
Murph is a pundit.
Pundits can:
• Use hyperlinnks
• Format text
• Have their comments
featured at top
Pu...
@tamcdonald #ccdk
WIIFT?
What’s in it for
THEM?
@tamcdonald #ccdk
@tamcdonald #ccdk
Becoming the magnet
Attract people to you and get them
to stick around.
@tamcdonald #ccdk
@YourTash
Meet Tash
Member of our community who:
• Promotes our segments
• Watches and comments
• Introd...
@tamcdonald #ccdk
And when she introduces new community members…
She keeps introducing new community members!
Most importa...
@tamcdonald #ccdk
Tash sent us feedback
A personal response, to let her know I read her
feedback, lead to all the connecti...
@tamcdonald #ccdk
Experiment
Always be experimenting
Start small by:
• Testing with little or no
budget
• Testing with no ...
@tamcdonald #ccdk
• Long term growth
• Scalable Community
WIIFY?
What’s in it for you?
@tamcdonald #ccdk
• Innovation
• Loyalty
WIIFY?
What’s in it for you?
@tamcdonald #ccdk
• Community is not the crowd
(make it exclusive)
• Be the magnet, Not the
bulldozer
• Experiment (always)
@tamcdonald #ccdk
@tamcdonald #ccdk
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Creating Value With Communities

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How does The Huffington Post create value with community? During Community Conference in Denmark, Tim McDonald gave a keynote presentation covering 3 components of how they look at community through the stories of two of their community members.

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Creating Value With Communities

  1. 1. @tamcdonald #ccdk
  2. 2. What is Community? We’ve been asking the wrong question. It should be… Who is Community? @tamcdonald #ccdk
  3. 3. @tamcdonald #ccdk A Is NOT a Community It’s people who come and go
  4. 4. @tamcdonald #ccdk Community: People who are passionate about you and emotionally attached to your brand
  5. 5. @tamcdonald #ccdk When your community is exclusive Everyone on this side is excited to be in And everyone on this side, wants to get IN
  6. 6. @tamcdonald #ccdk @MurphTheSurf350 Meet Murph Member of our community who: • Provides feedback • Gives insights on new features • Offers assistance to other community members
  7. 7. @tamcdonald #ccdk Murph is a pundit. Pundits can: • Use hyperlinnks • Format text • Have their comments featured at top Pundits earn this privilege by being responsible and helpful community members.
  8. 8. @tamcdonald #ccdk WIIFT? What’s in it for THEM?
  9. 9. @tamcdonald #ccdk
  10. 10. @tamcdonald #ccdk Becoming the magnet Attract people to you and get them to stick around.
  11. 11. @tamcdonald #ccdk @YourTash Meet Tash Member of our community who: • Promotes our segments • Watches and comments • Introduces new community members
  12. 12. @tamcdonald #ccdk And when she introduces new community members… She keeps introducing new community members! Most importantly, these community members do exactly what Tash does: promote, introduce and participate
  13. 13. @tamcdonald #ccdk Tash sent us feedback A personal response, to let her know I read her feedback, lead to all the connections and support.
  14. 14. @tamcdonald #ccdk Experiment Always be experimenting Start small by: • Testing with little or no budget • Testing with no add’l resources • Getting buy-in from at least one other stake-holder • Measuring results
  15. 15. @tamcdonald #ccdk • Long term growth • Scalable Community WIIFY? What’s in it for you?
  16. 16. @tamcdonald #ccdk • Innovation • Loyalty WIIFY? What’s in it for you?
  17. 17. @tamcdonald #ccdk • Community is not the crowd (make it exclusive) • Be the magnet, Not the bulldozer • Experiment (always)
  18. 18. @tamcdonald #ccdk
  19. 19. @tamcdonald #ccdk

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