How does The Huffington Post create value with community? During Community Conference in Denmark, Tim McDonald gave a keynote presentation covering 3 components of how they look at community through the stories of two of their community members.

1. @tamcdonald #ccdk

2. What is
Community?
We’ve been asking the wrong question.
It should be…
Who is
Community?
@tamcdonald #ccdk

3. @tamcdonald #ccdk
A
Is
NOT
a Community
It’s people who come and go

4. @tamcdonald #ccdk
Community:
People who are passionate about
you and emotionally attached to
your brand

5. @tamcdonald #ccdk
When your community is exclusive
Everyone on this side is excited
to be in
And everyone on this side,
wants to get IN

6. @tamcdonald #ccdk
@MurphTheSurf350
Meet Murph
Member of our community who:
• Provides feedback
• Gives insights on new features
• Offers assistance to other community
members

7. @tamcdonald #ccdk
Murph is a pundit.
Pundits can:
• Use hyperlinnks
• Format text
• Have their comments
featured at top
Pundits earn this privilege by
being responsible and helpful
community members.

8. @tamcdonald #ccdk
WIIFT?
What’s in it for
THEM?

9. @tamcdonald #ccdk

10. @tamcdonald #ccdk
Becoming the magnet
Attract people to you and get them
to stick around.

11. @tamcdonald #ccdk
@YourTash
Meet Tash
Member of our community who:
• Promotes our segments
• Watches and comments
• Introduces new community members

12. @tamcdonald #ccdk
And when she introduces new community members…
She keeps introducing new community members!
Most importantly, these community members do exactly
what Tash does: promote, introduce and participate

13. @tamcdonald #ccdk
Tash sent us feedback
A personal response, to let her know I read her
feedback, lead to all the connections and support.

14. @tamcdonald #ccdk
Experiment
Always be experimenting
Start small by:
• Testing with little or no
budget
• Testing with no add’l
resources
• Getting buy-in from at least
one other stake-holder
• Measuring results

15. @tamcdonald #ccdk
• Long term growth
• Scalable Community
WIIFY?
What’s in it for you?

16. @tamcdonald #ccdk
• Innovation
• Loyalty
WIIFY?
What’s in it for you?

17. @tamcdonald #ccdk
• Community is not the crowd
(make it exclusive)
• Be the magnet, Not the
bulldozer
• Experiment (always)

18. @tamcdonald #ccdk

19. @tamcdonald #ccdk