These slides were presented during the SEMrush webinar "The Plan. The Pitch. The Project". You can view the recording here: https://www.semrush.com/webinars/the-plan-the-pitch-the-project/

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“It’s not what you know.
It’s who you know.”

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“It’s what you know AND
It’s who you know.”

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knowledge + networking
= success

4. @crestodina
1. Live events
2. Degree programs
3. Books
4. Blogs, media
5. Videos, podcasts
Knowledge Sources Networking Opportunities
1. Live events
2. Degree programs
3. Networking events
4. Social media
5. Introductions

5. @crestodina
1. Live events
2. Degree programs
3. Books
4. Blogs, media
5. Videos, podcasts
Knowledge Sources Networking Opportunities
1. Live events
2. Degree programs
3. Networking events
4. Social media
5. Introductions
Mastermind Groups

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What’s a Mastermind Group?
“A mastermind group is a peer-to-peer mentoring concept used
to help members solve their problems with input and advice
from the other group members.”
Source: Wikipedia

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8. Every mind needs friendly contact with other minds,
for food of expansion and growth.
Napoleon Hill
Author, Think and Grow Rich

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Types of Mastermind Groups
1. Virtual or Face-toFace
2. Hot Seat, Turn-taking
3. Paid groups run by coaches (Vistage)

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Who to invite

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Social media is the
world’s greatest phone book

13. There are two kinds of people on the internet
Creators
Contributors
and “lurkers”

15. Who makes content?
• Journalists
• Authors
• Podcasters
• Academic Researchers
• Event Producers
And of course...
• Bloggers and blog editors

16. There are two types of social media

17. There are two types of social media

18. There are two types of social media

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The Lure of Exclusivity

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Commitment and Ground Rules

25. 1. Confidentiality
2. All must agree on new members or guests
3. Notify the group if you can’t make it
4. Two no-shows and you’re out!
Rules and Guidelines

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Structure

27. 1. Organizer manages invitations
2. Monthly call, Hangout or Skype
3. Organizer takes notes and sends follow up
4. Indefinite or finite duration?
5. Confidential or invite guests?
Agenda and Structure

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Sample Agenda

29. 1. What are you doing that we can promote?
2. What are you writing that we can collaborate on?
3. What are you doing to be more productive?
4. Do I know anyone that you want to meet?
Content marketing mastermind agenda