Topic: Don’t go social without content
Simon will be talking about the importance of a strong content marketing strategy when using social media as a marketing platform. He will be discussing real time engagement, user generated content, identifying influencers and the merge of social media and PR, using real life case studies from a selection of small and large clients.
Social channels shouldn’t have a ‘one solution fits all’ strategy. Different Social platforms require different strategies
How to manipulate engagement levels as well as user sentiment across Social
Real life examples of how to target key influencers across Social
Examples of how we report to a mixture of clients