Session 30 emarketing - 3 dec 10

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Session 30 emarketing - 3 dec 10

  1. 1. Latest Practices in E-MarketingRegulatory Framework for E-Marketing<br />> E-Marketing in today’s marketing plans (data)<br />> New concepts: Online Reputation Management | WebPR<br />> Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)<br />> Regulatory framework for internet <br />> Quiz 6 (MCQs)<br />Class Presentation | Session 30 | 3 Dec 2010<br />
  2. 2. E-Marketing in today’s media spendSelected figures<br />US Ad Spend<br />E-Marketing<br />2<br />
  3. 3. E-Marketing in today’s media spendSelected figures<br />US Ad Spend<br />E-Marketing<br />3<br />
  4. 4. E-Marketing in today’s media spendSelected figures<br />US Ad Spend<br />E-Marketing<br />4<br />
  5. 5. E-Marketing in today’s media spendSelected figures<br />US Ad Spend<br />E-Marketing<br />5<br />
  6. 6. New ConceptsORM – Online Reputation Management<br />Online reputation management uses the tools of the Internet to monitor and analyze a brand’s reputation and to engage in conversation so as to influence its reputation.<br />Its all about constantlyengaging<br />Step 1: Listening – monitoring the buzz<br />Step 2: Analyzing – what’s being said by whom<br />Step 3: Influencing – Engaging in and leading the conversation<br />Using same tools customers can use. Mostly free tools<br />E-Marketing<br />6<br />
  7. 7. New ConceptsWebPR<br />Concept<br />PR is now becoming online<br />Use of social media platforms like blogs, social networks etc.<br />Tools of WebPR<br />Online Article syndication<br />PR directories<br />Corporate Blogging<br />E-Marketing<br />7<br />
  8. 8. Regulatory framework governing internet<br />Important Regulations<br />CAN-SPAM Act of 2003<br />Outlines and defines SPAM<br />Electronic Prvention Order 2007, Government of Pakistan<br />Chapter II outlines different kinds of offences<br />21 clauses explaining these<br />[screenshots]<br />Complete act is in Session handouts<br />Chap II is course-material<br />Electronic Transaction Order, Government of Pakistan<br />Chap 8 outlines offences under this ordinance<br />NR3C - National ResponseCentre for Cyber Crimes - FIA<br />Cell operating within FIA for prevention of Cyber crimes in Pakistan<br />E-Marketing<br />8<br />
  9. 9. Thank you!<br />END OF SEMESTER SESSIONS<br />

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