Session 30   emarketing - 3 dec 10
Upcoming SlideShare
Loading in...5
×
 

Session 30 emarketing - 3 dec 10

on

  • 608 views

 

Statistics

Views

Total Views
608
Views on SlideShare
608
Embed Views
0

Actions

Likes
0
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Session 30   emarketing - 3 dec 10 Session 30 emarketing - 3 dec 10 Presentation Transcript

  • Latest Practices in E-MarketingRegulatory Framework for E-Marketing
    > E-Marketing in today’s marketing plans (data)
    > New concepts: Online Reputation Management | WebPR
    > Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)
    > Regulatory framework for internet
    > Quiz 6 (MCQs)
    Class Presentation | Session 30 | 3 Dec 2010
  • E-Marketing in today’s media spendSelected figures
    US Ad Spend
    E-Marketing
    2
  • E-Marketing in today’s media spendSelected figures
    US Ad Spend
    E-Marketing
    3
  • E-Marketing in today’s media spendSelected figures
    US Ad Spend
    E-Marketing
    4
  • E-Marketing in today’s media spendSelected figures
    US Ad Spend
    E-Marketing
    5
  • New ConceptsORM – Online Reputation Management
    Online reputation management uses the tools of the Internet to monitor and analyze a brand’s reputation and to engage in conversation so as to influence its reputation.
    Its all about constantlyengaging
    Step 1: Listening – monitoring the buzz
    Step 2: Analyzing – what’s being said by whom
    Step 3: Influencing – Engaging in and leading the conversation
    Using same tools customers can use. Mostly free tools
    E-Marketing
    6
  • New ConceptsWebPR
    Concept
    PR is now becoming online
    Use of social media platforms like blogs, social networks etc.
    Tools of WebPR
    Online Article syndication
    PR directories
    Corporate Blogging
    E-Marketing
    7
  • Regulatory framework governing internet
    Important Regulations
    CAN-SPAM Act of 2003
    Outlines and defines SPAM
    Electronic Prvention Order 2007, Government of Pakistan
    Chapter II outlines different kinds of offences
    21 clauses explaining these
    [screenshots]
    Complete act is in Session handouts
    Chap II is course-material
    Electronic Transaction Order, Government of Pakistan
    Chap 8 outlines offences under this ordinance
    NR3C - National ResponseCentre for Cyber Crimes - FIA
    Cell operating within FIA for prevention of Cyber crimes in Pakistan
    E-Marketing
    8
  • Thank you!
    END OF SEMESTER SESSIONS