Session 26 emarketing - 23 nov 10

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Session 26
E-Marketing
Elective

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Session 26 emarketing - 23 nov 10

  1. 1. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Social Media & Marketing [Types of social media] > Photo & Video Sharing > Social Bookmarking > Microblogging Class Presentation | Session 26 | 23 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz
  2. 2. Access it online: www.slideshare.net/talhasalam Social Media & Marketing Social Media Mindset Being Human • Social networks connect ‘people’ • A big mistake is to keep a corporate façade with users who would like to have more human interactivity • Be ready to ‘participate’ • Starting off with social media – Step 1: Listen – Step 2: Join – Step 3: Participate – Step 4: Create E-Marketing 2
  3. 3. Access it online: www.slideshare.net/talhasalam Social Media & Marketing Starting Off with Social Media Step 1: Listen • People are talking about your brand…..always! • Listen to what they are saying online • Find communities where people can possibly be talking about your brand. • Listening is a continuous process • Even after creating online social presence, listening to what people are saying helps respond better. • Examples & Tools http://socialmediatoday.com/soravjain/191408/25-ways-listen-customers-social-media E-Marketing 3
  4. 4. Access it online: www.slideshare.net/talhasalam Social Media & Marketing Starting Off with Social Media Step 2: Join • Creating own social media presence • Be able to respond to social media conversations • Tips on Joining – Use a memorable name – Use real photos and logos – Post your contact information – Be professional • Sites to Join – Facebook | Linkedin | Twitter | Myspace etc. – Use current listings for most visited: (view alexa.com) E-Marketing 4
  5. 5. Access it online: www.slideshare.net/talhasalam Social Media & Marketing Starting Off with Social Media Step 3: Participate • Participate in social media activities by doing activities like: – Blogs: Comment where you can add a unique opinion or your expertise. – Online forums: Create discussions about important topics relative to your industry, and post insightful replies to other topics. – Photo and video sites: Comment on videos and photos. – Social bookmarking: Bookmark links, writing a concise description and tagging them appropriately. Comment on other links you find helpful. Share interesting links to other people’s web sites that you come across. – Social news: Post links to stories you find interesting, and rate stories posted by others. E-Marketing 5
  6. 6. Access it online: www.slideshare.net/talhasalam Social Media & Marketing Starting Off with Social Media Step 4: Create • Create own social media presence • Starting a blog • Creating social media sites like: – Facebook page (also known as facebook fan page) – Youtube page – Twitter page • Interact with users • Always be human E-Marketing 6
  7. 7. Access it online: www.slideshare.net/talhasalam Photo & Video Sharing Using Photos and Videos for sharing content by users • Examples: Photo Sharing – Flickr – Picasa Video Sharing – Youtube • Concept is of sharing • Using it for marketing E-Marketing 7
  8. 8. Access it online: www.slideshare.net/talhasalam Social Bookmarking Bookmarks - online! • Information bookmarked by human beings • Concept of Social News and social bookmarking is close • Social bookmarking can be for any page or info/news • Example: del.icio.us E-Marketing 8
  9. 9. Access it online: www.slideshare.net/talhasalam Microblogging Concept • Sharing small pieces of information • Example: – Twitter – Yammer E-Marketing 9
  10. 10. E-Marketing Elective Fall 2010 Muhammad Talha Salam, Asst. Professor talha.salam@nu.edu.pk Access it online: www.slideshare.net/talhasalam > Rules of Engagement for Social Media [Types of social media] > Blogging > Social Networking sites > Quiz 5 (MCQs – 1st 3 modules) Class Presentation | Session 27 | 26 Nov 2010 Social Media Marketing Ref: CHAP 5 Online Marketing Inside Out by SitePoint CHAP 8 & 9 Textbook on E-Marketing by Quirk Biz

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