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Szetela 25-3-08 Search Marketing Now Webcast

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David Szetela
David Szetela

David Szetela shares 10 secrets for optimizing pay-per-click campaigns.

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10 Lessons Learned About Paid Search David Szetela, Clix Marketing Tuesday, March 25, 2008 1:00 PM EDT
Viewing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marin Search Marketer ,[object Object],[object Object],[object Object],[object Object]
David Szetela ,[object Object],[object Object],[object Object],[object Object]
1. Mixed Search and Content Campaigns
1. Mixed Search and Content Campaigns
2. Believing Search Keywords = Content Keywords ,[object Object],[object Object],[object Object],[object Object]
2. Believing Search Keywords = Content Keywords (cont) ,[object Object],[object Object],[object Object]
3. Ignorance about Content Ad Sites ,[object Object],[object Object],[object Object]
4. Using Search Ads in Content Ad Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Neglecting Long Tail Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Gigantic Ad Groups ,[object Object],[object Object],[object Object]
7. Writing Bad Search Ads ,[object Object],[object Object],[object Object],[object Object]
Keyword in Title Action Verb Winning at Billards Get the Must-read Secrets – Winning At Billiards. Sign Up for Daily Emails! www.PokerBlasts.com/Poker+Winning Capitalized Words More Action at End Extra Words in Display URL 7a. Writing Great Ads
8. Landing on Home Pages ,[object Object],[object Object],[object Object]
Search Term: Gallery Wrapped Photo
Search Term: Wedding Photo
Search Term: Dog Portrait
9. Complicated B2B Lead Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Manual Bidding for Complex Campaigns Search as % of Marketing Spending Campaign Size / Complexity SEM management software Agency DIY / Excel 20K keywords $20K/mo 0% 50% 100% 1MM+ keywords; $1MM+/mo
David Szetela ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Szetela 25-3-08 Search Marketing Now Webcast

  • 1. 10 Lessons Learned About Paid Search David Szetela, Clix Marketing Tuesday, March 25, 2008 1:00 PM EDT
  • 2.
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  • 4.
  • 5. 1. Mixed Search and Content Campaigns
  • 6. 1. Mixed Search and Content Campaigns
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Keyword in Title Action Verb Winning at Billards Get the Must-read Secrets – Winning At Billiards. Sign Up for Daily Emails! www.PokerBlasts.com/Poker+Winning Capitalized Words More Action at End Extra Words in Display URL 7a. Writing Great Ads
  • 15.
  • 16. Search Term: Gallery Wrapped Photo
  • 18. Search Term: Dog Portrait
  • 19.
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  • 21.
  • 22.