Szetela Ses Toronto Contextual

David Szetela
David SzetelaVP of Search Marketing Operations
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Successful PPC Contextual Advertising David Szetela [email_address] http:// clixmarketing.com /blog
Content Advertising Doesn’t Really Suck David Szetela [email_address] http:// clixmarketing.com /blog
Contextual Is Not Search ,[object Object],[object Object],[object Object]
 
The Way Content Advertising Works ,[object Object],[object Object],[object Object],[object Object]
Keyword Differences ,[object Object],[object Object],[object Object],[object Object]
The 594 Themes
 
More Keyword Differences ,[object Object],[object Object],[object Object]
Ad Copy Differences ,[object Object],[object Object],[object Object],[object Object]
Ad Position Differences ,[object Object],[object Object],[object Object],[object Object]
Overall Advice ,[object Object],[object Object],[object Object],[object Object]
New Google Report is Essential ,[object Object],[object Object]
Possibly Great Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successful PPC Contextual Advertising David Szetela [email_address] http:// clixmarketing.com /blog
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Szetela Ses Toronto Contextual

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David Szetela
David SzetelaVP of Search Marketing Operations

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Szetela Ses Toronto Contextual

Editor's Notes

  1. This presentation describes the beginning of a study Clix is doing on PPC Contextual Advertising – full results will be described at PPC Summit, SES Toronto and in an article on Search Engine Land. Give me your bizcard or send me an email to receive full version. This presentation describes info received from Google; will have specific input from Yahoo and Microsoft.