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Szetela Top 10 Cool PPC Things

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Szetela Top 10 Cool PPC Things

  1. 1. Top 10 Cool New Things in PPC Advertising David Szetela Clix Marketing http://szetela.me
  2. 2. Top 10 Tips <ul><li>Dayparting with Bing Data </li></ul><ul><li>Ads at the Top of Gmail </li></ul><ul><li>New AdWords User Types </li></ul><ul><li>New Conversion Optimizer Feature </li></ul><ul><li>View-through Conversions </li></ul>
  3. 3. Top 10 Tips <ul><li>Focused Change History </li></ul><ul><li>New Google Keyword Tool </li></ul><ul><li>New Google Placement Tool </li></ul><ul><li>AdWords Sitelinks Ads </li></ul><ul><li>New AdWords Graphical Reporting </li></ul>
  4. 4. Dayparting with Bing Data <ul><li>Most AdWords advertisers are dayparting without conversion data </li></ul><ul><li>AdWords does not show conversions per hour </li></ul><ul><li>Microsoft adCenter does </li></ul>
  5. 5. Dayparting with Data
  6. 6. Dayparting with Bing Data
  7. 7. Ads at the Top of Gmail
  8. 8. Ads at the Top of Gmail <ul><li>Put this in a Placement ad group: mail.google.com, Inbox Top Center </li></ul><ul><li>Watch this video: http:// www.youtube.com/watch?v=NItbmssVqoY (wait until the end) </li></ul>
  9. 9. New AdWords User Types
  10. 10. New Conversion Optimizer Features
  11. 11. View-through Conversions <ul><li>VTC = conversions that occur after banner ad has been viewed but not clicked. </li></ul><ul><li>Clix estimate: 50% accurate </li></ul>
  12. 12. April 26, 2010
  13. 13. April 26, 2010
  14. 14. Focused Change History <ul><li>Opportunities->More Tools </li></ul>
  15. 15. April 26, 2010
  16. 16. New AdWords Keyword Tool
  17. 17. New AdWords Keyword Tool
  18. 18. New AdWords Placement Tool
  19. 19. New AdWords Placement Tool
  20. 20. AdWords Sitelinks Ads
  21. 21. SiteLinks <ul><li>Up to four links below ad </li></ul><ul><li>Ads must meet “Certain Quality Criteria (i.e., position #1) </li></ul><ul><li>Appears automatically for qualified campaigns </li></ul><ul><li>Google claims “30% average increase in clickthrough rate” </li></ul>
  22. 24. New AdWords Graphs
  23. 25. New AdWords Graphs
  24. 26. New AdWords Graphs
  25. 27. New AdWords Graphs
  26. 28. Top 10 Cool New Things in PPC Advertising David Szetela Clix Marketing http://szetela.me

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