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How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
How to apply Agile in Marketing
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How to apply Agile in Marketing

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Chris, our Head of Marketing presented at Agile Vietnam.

Chris, our Head of Marketing presented at Agile Vietnam.

Published in: Business, Technology
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  • what would you like to discuss
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  • Transcript

    • 1. http://www.imediaconnection.com/images/content/shutterstock_49339171.jpgHow to apply Agile in MarketingChristoph KruppaAgile Vietnam, September 2012
    • 2. Marketing Management http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy-Word- Cloud.jpg
    • 3. Recent Developments http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
    • 4. Recent Developments
    • 5. Challenges in Marketing todayA 2011 IBM study of more than 1,700 CMOs revealed thatmost of them feel underprepared to manage the impactof key changes in the social media landscape. http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/ http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
    • 6. Challenges in Marketing today
    • 7. A solution? http://assets.lifehack.org/wp- content/files/2011/12/done.jpgJim Ewel, agilemarketing.net:Get More Done. Adapt to Change. SeeMeasurable Results.
    • 8. Agile Marketing Responding to change over following a plan Testing and data over opinions and conventions Numerous small experiments over a few large bets Engagement and transparency over official posturing Getting out of the building over formal market research
    • 9. Agile Marketing
    • 10. Marketing in swiss IT bridge
    • 11. Backlog & Activities
    • 12. IterationPlanning
    • 13. Execution & Daily StandUps
    • 14. Key Performance Indicators
    • 15. Retrospective http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
    • 16. Challenges• Visible targets in organisation• Retrospectives with clear action• Definition and Splitting of Roles• The big picture http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
    • 17. Benefits• Get more done! • Transparency• Adapt to changes • Self organised team• Result driven http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
    • 18. Chris Kruppachris@agilevietnam.org

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