5. Challenges in Marketing todayA 2011 IBM study of more than 1,700 CMOs revealed thatmost of them feel underprepared to manage the impactof key changes in the social media landscape. http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/ http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
6. Challenges in Marketing today
7. A solution? http://assets.lifehack.org/wp- content/files/2011/12/done.jpgJim Ewel, agilemarketing.net:Get More Done. Adapt to Change. SeeMeasurable Results.
8. Agile Marketing Responding to change over following a plan Testing and data over opinions and conventions Numerous small experiments over a few large bets Engagement and transparency over official posturing Getting out of the building over formal market research
16. Challenges• Visible targets in organisation• Retrospectives with clear action• Definition and Splitting of Roles• The big picture http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
17. Benefits• Get more done! • Transparency• Adapt to changes • Self organised team• Result driven http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385