How to apply Agile in Marketing

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Chris, our Head of Marketing presented at Agile Vietnam.

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  • How to apply Agile in Marketing

    1. 1. http://www.imediaconnection.com/images/content/shutterstock_49339171.jpgHow to apply Agile in MarketingChristoph KruppaAgile Vietnam, September 2012
    2. 2. Marketing Management http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy-Word- Cloud.jpg
    3. 3. Recent Developments http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
    4. 4. Recent Developments
    5. 5. Challenges in Marketing todayA 2011 IBM study of more than 1,700 CMOs revealed thatmost of them feel underprepared to manage the impactof key changes in the social media landscape. http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/ http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
    6. 6. Challenges in Marketing today
    7. 7. A solution? http://assets.lifehack.org/wp- content/files/2011/12/done.jpgJim Ewel, agilemarketing.net:Get More Done. Adapt to Change. SeeMeasurable Results.
    8. 8. Agile Marketing Responding to change over following a plan Testing and data over opinions and conventions Numerous small experiments over a few large bets Engagement and transparency over official posturing Getting out of the building over formal market research
    9. 9. Agile Marketing
    10. 10. Marketing in swiss IT bridge
    11. 11. Backlog & Activities
    12. 12. IterationPlanning
    13. 13. Execution & Daily StandUps
    14. 14. Key Performance Indicators
    15. 15. Retrospective http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
    16. 16. Challenges• Visible targets in organisation• Retrospectives with clear action• Definition and Splitting of Roles• The big picture http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
    17. 17. Benefits• Get more done! • Transparency• Adapt to changes • Self organised team• Result driven http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
    18. 18. Chris Kruppachris@agilevietnam.org

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