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Biz Plan
December, 2015
Mike Tyson on Strategy & Planning
1 http://www.ispycool.com/wp-content/uploads/2014/10/mike-tyson-on-strategy.gif
Why Is It So Hard To Execute?
2 http://image.slidesharecdn.com/jiraagile-150510151347-lva1-app6891/95/jira-agile-11-638.jpg?cb=1431270917
In another words, It is hard to find the Problem
3 http://www.theelliottpartnership.co.uk/problem.jpg
Because we just can see Surface, not Deep Space
4 http://www.nomensa.com/blog/sites/default/files/blog/assets/uploads/2012/08/info-graphic.png
How to find the problem?
5 http://cdn1.listovative.com/wp-content/uploads/2015/01/itsnotyouitsme2.jpg

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Biz plan

  • 2. Mike Tyson on Strategy & Planning 1 http://www.ispycool.com/wp-content/uploads/2014/10/mike-tyson-on-strategy.gif
  • 3. Why Is It So Hard To Execute? 2 http://image.slidesharecdn.com/jiraagile-150510151347-lva1-app6891/95/jira-agile-11-638.jpg?cb=1431270917
  • 4. In another words, It is hard to find the Problem 3 http://www.theelliottpartnership.co.uk/problem.jpg
  • 5. Because we just can see Surface, not Deep Space 4 http://www.nomensa.com/blog/sites/default/files/blog/assets/uploads/2012/08/info-graphic.png
  • 6. How to find the problem? 5 http://cdn1.listovative.com/wp-content/uploads/2015/01/itsnotyouitsme2.jpg
  • 7. Method one: Observation 6 http://cx.aos.ask.com/question/aq/700px-394px/systematic-observation-psychology_62ca7bb505ed13ff.jpg
  • 8. Method two: Sharing Experience 7 http://www.frogdesign.com/sites/default/files/services-hero-experience-strategy.jpg
  • 9. Method three: Interview 8 http://cfile5.uf.tistory.com/image/20496D0E4A5A9CF459A14E
  • 10. And then analyze collecting stuff 9 http://a5.files.psmag.com/image/upload/c_fit,cs_srgb,dpr_1.0,q_80,w_620/MTI3NTgyMjg0MzExMjA2MzY2.jpg
  • 11. 5W1H: The most powerful tool to analyze something 10 https://akinjidepetersdotcom.files.wordpress.com/2015/02/root-cause.jpg
  • 12. However, don’t be too dumb… 11 http://leanqcd.com/wp-content/uploads/2010/08/Cause-Effect-Spine5.bmp
  • 13. Think: Problem / Solution 12 http://2.bp.blogspot.com/-Ul7ZoSlJwT8/VTJ0ZscemCI/AAAAAAAAeD4/S6LxMdrwjzE/s1600/problem-solution-620x2851.gif
  • 14. Don’t Reinvent The Wheel 13 http://a5.files.psmag.com/image/upload/c_fit,cs_srgb,dpr_1.0,q_80,w_620/MTI3NTgyMjg0MzExMjA2MzY2.jpg
  • 15. Problem / Solution Fit 14 https://cdn-images-1.medium.com/max/800/1*n_zvPsTlSUwZlkQ0ux9jCw.png
  • 16. Value Proposition Canvas 15 http://braga.changeathon.org/wp-content/uploads/2012/12/7887898256_3a2b519d18_b1.jpg
  • 17. Business Model Canvas 16 http://www.businessmodelcompetition.com/uploads/5/1/5/7/5157318/_5650743_orig.png
  • 18. Business Model Canvas + Value Proposition Canvas 17 http://www.inc.com/uploaded_files/inlineimage/Steve-Blank-1_29077.png
  • 19. Think: Minimum Viable Product 18 http://paulkortman.com/wp-content/uploads/2012/11/MinimumViableProduct.png
  • 20. How to build a minimum viable product 19 http://www.origin-digital.com/wp-content/uploads/2014/11/viable-product1.png
  • 21. Cycling: Trial and error 20 http://blog.cayenneapps.com/wp-content/uploads/2014/11/MVP.png
  • 22. Reduces Failure Risk 21 http://upscalability.com/ Better StartupWorst Startup
  • 23. Think: Product / Market Fit 22 http://leanproductplaybook.com/wp-content/uploads/sites/3/2015/05/pyramid-300.png
  • 25. 3 Stages of Startup 24 https://s3.amazonaws.com/StartitUp/3-stages.jpg
  • 26. The Startup Curve: Trough of Sorrow 25 http://www.pathikshah.com/blog/wp-content/uploads/2012/12/startup-curve-pathik.png
  • 27. Lean Startup: Eric Ries 26 http://40.media.tumblr.com/4706927eb063d5bab2e36c9b4d94fa92/tumblr_inline_nn62o4ZMYp1tser0v_1280.jpg “The ultimate goal of a lean startup is to identify where its vision intersects with what reality can accommodate.”
  • 28. Customer Development + Agile Development 27 https://steveblank.files.wordpress.com/2010/04/lean-startup-2010.jpg
  • 29. Lean Startup: Customer Development 28 http://upscalability.com/wp-content/uploads/2013/05/Growth-Curve-and-Lean-Startup.png
  • 30. Lean Startup: Customer Development 29 http://upscalability.com/wp-content/uploads/2012/11/Growth-Curve-with-assess-here-detail-1024x761.png
  • 31. Rationalize Your Idea and Thinking 30 http://static.comicvine.com/uploads/original/11114/111146553/4794945-1638565979-45858.png Business Model Business Plan
  • 32. The Business Plan 31 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
  • 33. The Business Plan: Structure 32 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673 The Biz Plan Formatting Contents Vision & Mission Financial Review Success Factor
  • 34. Business Plan: Formatting 33 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673 Executive Summary Company Description Market Analysis Service / Product line Marketing & Sales Organization and Management Financial Projections Funding Request
  • 35. "Search versus Execute“: Steve Blank 34 http://cp91279.biography.com/Enrico-Fermi_Top-Secret-Scientist_HD_768x432-16x9.jpg “A startup is an temporary organization formed to search for a repeatable and scalable business model.”
  • 36. Estimating the Market Size: Enrico Fermi 35 Source: http://postfiles8.naver.net/20110921_7/eiji2121_1316590090991zG9HX_JPEG/001.jpg?type=w2
  • 37. Diagram of the typical financing cycle for a startup company 36 https://upload.wikimedia.org/wikipedia/commons/e/e3/Startup_Financing_Cycle.png
  • 38. Business Plan: Contents 37 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673 Item Biz Model Team Timing Execution Profitability Expertise
  • 39. Business Plan: Formatting + Contents 38 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673 Team ExecutiveSummary Company Description MarketAnalysis Service/Product line Marketing&Sales Organization& Mgmt. Financial Projections FundingRequest Vision & Mission Biz Model Item Success Factor Financial Review
  • 41. What’s your story? 40 http://www.dtelepathy.com/blog/wp-content/uploads/2012/10/featureimage.jpg
  • 42. Storytelling: Seth Godin 41 http://www.dtelepathy.com/blog/wp-content/uploads/2012/10/featureimage.jpg “Marketing is Storytelling. The Story of your product, built into your product. The ad might be part of it; the copy might be part of it. But mostly, your product and your service and your people all are part of the story. Tell it on purpose.”
  • 43. Storytelling: Tips for Startups 42 http://startupsuccess.ca/marketing-is-storytelling-tips-for-startups/ 1. Uncover/Reveal your stories. 2. Create brand happiness with storytelling. 3. Build brand fans with storytelling. 4. Be honest. 5. Get your company values across. 6. Attract kids and teenager’s with stories. 7. Tell a unique message with stories. 8. Make customers to feel themselves as a Hero. 9. Push people wanting more. 10. Keep the customers interest in mind
  • 44. Recap: Startup Development Phases 43 https://upload.wikimedia.org/wikipedia/commons/a/a4/VentureTimeline.png
  • 45. Thank you for Listening! http://static1.squarespace.com/static/54c7179ae4b02140e98244fe/t/54eed811e4b0ae0904da3700/1424939033374/?format=2500w