Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Organizing Your Digital Assets for Any Business

1,613 views

Published on

Learn best practices for building an effective folder structure for your digital asset management software. Make it easy to search and browse through folders.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Organizing Your Digital Assets for Any Business

  1. 1. WebDAM Solutions http://www.webdamsolutions.com © 2005-2011 Virtual Moment, LLC. Company Confidential
  2. 2.    Metadata 101 http://www.damsuccess.com/discover/damprimer-webinars/ Controlled Vocabulary http://www.damsuccess.com/discover/damprimer-webinars/using-keywords/ User Adoption http://www.damsuccess.com/discover/damprimer-webinars/user-adoption/
  3. 3. Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar Digital Asset Management Blog http://www.webdamsolutions.com/digital-assetmanagement/  LinkedIn http://www.linkedin.com/company/webdamsolutions  Facebook http://facebook.com/webdam    
  4. 4.     The leader in digital asset management in the cloud Founded in 2005 Real world expertise Implemented across industries       Education Travel and tourism Entertainment Government Technology Manufacturing
  5. 5.      Benefits of using folders Best practices Organizational strategies Real-world case studies Developing an organizational structure
  6. 6.    Familiar Easy to use Do not rely on metadata
  7. 7.    Universally understood No special software needed Makes migration easy Mac Web Bridge Windows
  8. 8.     Commonly used in processes Enables batch activities Provides way to segment data Facilitates collaboration
  9. 9.  Set permissions by folder  Who can view  Who can edit  Who can move  Who can delete
  10. 10. © 2005-2011 Virtual Moment, LLC. Company Confidential
  11. 11.      Alphanumeric only Keep length under 50 characters Be consistent Title case Use meaningful names
  12. 12. Don’t Do
  13. 13. Don’t Do
  14. 14. © 2005-2011 Virtual Moment, LLC. Company Confidential
  15. 15.   Effective when assets are used only by specific departments, colleges, or other organizational units. Example: European Division > Marketing > Communications U.S. Division > Marketing > Communications
  16. 16.   Effective when file type is the primary criteria. Example: Multimedia > Videos Multimedia > Audio Photography
  17. 17.   Effective for professional photography. Example: Architecture > Bridges Architecture > Residential Architecture > Urban
  18. 18.   Effective for teams working on specific product lines. Example: Appliances > Ovens and Ranges Appliances > Refrigerators Appliances > Washer and Dryers
  19. 19.   Effective for businesses with assets tied to a specific event. Example: Baseball > 2008 Season > 092208 vs Giants
  20. 20.   Effective for commonly used assets across many different teams, divisions, and use cases. Example: Employee Forms > Performance Review Employee Forms > Transfer Request Employee Forms > Tuition Reimbursement Employee Forms > Vacation Request
  21. 21.   Effective for work on projects with changing assets and team collaboration. Example: Advertising Art > New Projects Advertising Art > Assigned Projects Advertising Art > Completed Projects
  22. 22.  Organizational unit:  Photography  Editorial  Production  Product:  Jan 2011 Architectural Magazine  Jan 2011 Outdoor Magazine
  23. 23. © 2005-2011 Virtual Moment, LLC. Company Confidential
  24. 24.  Problem:  New digital assets for every issue  Collaborating across departments  Multiple products and subjects  Strategy:  Combined with emphasis on workflow
  25. 25.  Problem:  Varied and unique user needs  Organizing in a way that will be understood both internally and externally  Strategy:  Combined subject, organizational unit, and event
  26. 26.  Problem:  Representing many brands  Working with clients with varying needs  Strategy:  Combined with emphasis on product
  27. 27.  Problem:  Assets utilized across multiple channels  Complex campaign management  Brand consistency  Strategy: Combined product, department, and event
  28. 28.     Who are your users? Are your users divided by any factors such as product, department, or location? When and why are they using the assets? If using folders in a workflow:  Which departments are involved?  What are the steps involved?  Do the different departments have different processes in their workflows?
  29. 29.  Recorded version: http://www.damsuccess.com/discover/damprimer-webinars/organizing-your-assets/  Next up in the series: User Adoption http://www.damsuccess.com/discover/damprimer-webinars/user-adoption/  See a digital asset management software demo: http://www.webdamsolutions.com/demo/

×