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Media barcamp 2013

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  • Ну правда крутая картинка?  Купил!
  • Как вариант

Media barcamp 2013 Media barcamp 2013 Presentation Transcript

  • How to mobilize the media? Svetlana Dzeviatava Specially for MediaBarCamp
  • Burning chipsAbout him - News app - PromotionAbout them - Another mobile decisions
  • Why “yes”?To be the first, or trends-trends-trends More mobile devices than PCs will be connected to the Internet in 2013 Ebay makes one sale per second via Mobile.
  • Why “yes”? Growth in mobile traffic
  • Why “yes”?The nature of the product.News – to read every day.
  • How we started? 3 tabs: News, Video News, TV Manual update of the news categories Sort by date and location Opportunity to choose the particular news categories, interesting to you
  • When and with whom? Developer – “IntexSoft” The first release - April 14, 2011 4006 active installs in the first month
  • Whats next? The second point release - July 2012 The tab "Reporter"
  • More? News widgets News auto-update Push notifications
  • Is it real to be perfect? The third key release - February 2013 The change of app’s logic:- More news on the front page- The category "Today read"
  • Is it real to be perfect? The change of app’s logic:- The "Video News" combined with "News“- Added tags to video news- Reporter put to the application menu
  • Is it real to be perfect? Work in offline Notification about the number of comments Social network’s buttons
  • Bingo?! For the first 9 days the bounce rate fell to 37.39%Coming soon: weather and exchange rates widgets
  • Pro motion
  • Offline metro, ТИБО, Roll-ups, sms-mailing, Competitions, etc.
  • Online QR-codes, News, Admob, etc.
  • Lifehacks Pre-installs to the phones, Full-screen – must have, Traffic exchange with apps
  • Proof-foto
  • Responsive design!
  • Thank you!Svetlana Dzeviatavasvemet@tutby.com