How to mobilize the media?        Svetlana Dzeviatava     Specially for MediaBarCamp
Burning chipsAbout him - News app - PromotionAbout them - Another mobile decisions
Why “yes”?To be the first, or trends-trends-trends More mobile devices than PCs will be connected to the  Internet in 201...
Why “yes”? Growth in mobile traffic
Why “yes”?The nature of the product.News – to read every day.
How we started? 3 tabs: News, Video News, TV Manual update of the news  categories Sort by date and location Opportuni...
When and with whom? Developer – “IntexSoft” The first release - April 14, 2011 4006 active installs in the first  month
Whats next? The second point  release - July 2012 The tab "Reporter"
More? News widgets News auto-update Push notifications
Is it real to be perfect? The third key release - February 2013 The change of app’s logic:- More news on the front page-...
Is it real to be perfect? The change of app’s logic:- The "Video News" combined with  "News“- Added tags to video news- R...
Is it real to be perfect? Work in offline Notification about  the number of  comments Social network’s  buttons
Bingo?! For the first 9 days the bounce rate fell to  37.39%Coming soon: weather and exchange rates widgets
Pro motion
Offline   metro,   ТИБО,   Roll-ups,   sms-mailing,   Competitions, etc.
Online QR-codes, News, Admob, etc.
Lifehacks Pre-installs to the phones, Full-screen – must have, Traffic exchange with apps
Proof-foto
Responsive design!
Thank you!Svetlana Dzeviatavasvemet@tutby.com
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Media barcamp 2013

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  • Ну правда крутая картинка?  Купил!
  • Как вариант
  • Transcript of "Media barcamp 2013"

    1. 1. How to mobilize the media? Svetlana Dzeviatava Specially for MediaBarCamp
    2. 2. Burning chipsAbout him - News app - PromotionAbout them - Another mobile decisions
    3. 3. Why “yes”?To be the first, or trends-trends-trends More mobile devices than PCs will be connected to the Internet in 2013 Ebay makes one sale per second via Mobile.
    4. 4. Why “yes”? Growth in mobile traffic
    5. 5. Why “yes”?The nature of the product.News – to read every day.
    6. 6. How we started? 3 tabs: News, Video News, TV Manual update of the news categories Sort by date and location Opportunity to choose the particular news categories, interesting to you
    7. 7. When and with whom? Developer – “IntexSoft” The first release - April 14, 2011 4006 active installs in the first month
    8. 8. Whats next? The second point release - July 2012 The tab "Reporter"
    9. 9. More? News widgets News auto-update Push notifications
    10. 10. Is it real to be perfect? The third key release - February 2013 The change of app’s logic:- More news on the front page- The category "Today read"
    11. 11. Is it real to be perfect? The change of app’s logic:- The "Video News" combined with "News“- Added tags to video news- Reporter put to the application menu
    12. 12. Is it real to be perfect? Work in offline Notification about the number of comments Social network’s buttons
    13. 13. Bingo?! For the first 9 days the bounce rate fell to 37.39%Coming soon: weather and exchange rates widgets
    14. 14. Pro motion
    15. 15. Offline metro, ТИБО, Roll-ups, sms-mailing, Competitions, etc.
    16. 16. Online QR-codes, News, Admob, etc.
    17. 17. Lifehacks Pre-installs to the phones, Full-screen – must have, Traffic exchange with apps
    18. 18. Proof-foto
    19. 19. Responsive design!
    20. 20. Thank you!Svetlana Dzeviatavasvemet@tutby.com

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