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Media barcamp 2013
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  • Ну правда крутая картинка?  Купил!
  • Как вариант

Transcript

  • 1. How to mobilize the media? Svetlana Dzeviatava Specially for MediaBarCamp
  • 2. Burning chipsAbout him - News app - PromotionAbout them - Another mobile decisions
  • 3. Why “yes”?To be the first, or trends-trends-trends More mobile devices than PCs will be connected to the Internet in 2013 Ebay makes one sale per second via Mobile.
  • 4. Why “yes”? Growth in mobile traffic
  • 5. Why “yes”?The nature of the product.News – to read every day.
  • 6. How we started? 3 tabs: News, Video News, TV Manual update of the news categories Sort by date and location Opportunity to choose the particular news categories, interesting to you
  • 7. When and with whom? Developer – “IntexSoft” The first release - April 14, 2011 4006 active installs in the first month
  • 8. Whats next? The second point release - July 2012 The tab "Reporter"
  • 9. More? News widgets News auto-update Push notifications
  • 10. Is it real to be perfect? The third key release - February 2013 The change of app’s logic:- More news on the front page- The category "Today read"
  • 11. Is it real to be perfect? The change of app’s logic:- The "Video News" combined with "News“- Added tags to video news- Reporter put to the application menu
  • 12. Is it real to be perfect? Work in offline Notification about the number of comments Social network’s buttons
  • 13. Bingo?! For the first 9 days the bounce rate fell to 37.39%Coming soon: weather and exchange rates widgets
  • 14. Pro motion
  • 15. Offline metro, ТИБО, Roll-ups, sms-mailing, Competitions, etc.
  • 16. Online QR-codes, News, Admob, etc.
  • 17. Lifehacks Pre-installs to the phones, Full-screen – must have, Traffic exchange with apps
  • 18. Proof-foto
  • 19. Responsive design!
  • 20. Thank you!Svetlana Dzeviatavasvemet@tutby.com