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Media barcamp 2013
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Media barcamp 2013
Mar 30, 2013
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Ну правда крутая картинка? Купил!
Transcript of "Media barcamp 2013"
1. How to mobilize the media? Svetlana Dzeviatava Specially for MediaBarCamp
Burning chipsAbout him - News app - PromotionAbout them - Another mobile decisions
Why “yes”?To be the first, or trends-trends-trends More mobile devices than PCs will be connected to the Internet in 2013 Ebay makes one sale per second via Mobile.
Why “yes”? Growth in mobile traffic
Why “yes”?The nature of the product.News – to read every day.
How we started? 3 tabs: News, Video News, TV Manual update of the news categories Sort by date and location Opportunity to choose the particular news categories, interesting to you
When and with whom? Developer – “IntexSoft” The first release - April 14, 2011 4006 active installs in the first month
Whats next? The second point release - July 2012 The tab "Reporter"
More? News widgets News auto-update Push notifications
Is it real to be perfect? The third key release - February 2013 The change of app’s logic:- More news on the front page- The category "Today read"
Is it real to be perfect? The change of app’s logic:- The "Video News" combined with "News“- Added tags to video news- Reporter put to the application menu
Is it real to be perfect? Work in offline Notification about the number of comments Social network’s buttons
Bingo?! For the first 9 days the bounce rate fell to 37.39%Coming soon: weather and exchange rates widgets
Offline metro, ТИБО, Roll-ups, sms-mailing, Competitions, etc.
Online QR-codes, News, Admob, etc.
Lifehacks Pre-installs to the phones, Full-screen – must have, Traffic exchange with apps
Thank you!Svetlana Dzeviatavasvemet@tutby.com