Reimagining Our Path to the Future: The Big Pivot
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Reimagining Our Path to the Future: The Big Pivot

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Reimagining Our Path to the Future: The Big Pivot Reimagining Our Path to the Future: The Big Pivot Presentation Transcript

  • Andrew Winston | @AndrewWinston Author The Big Pivot Reimagining Our Path to the Future: The Big Pivot #SB14sd
  • The Big Pivot Reimagining and Redesigning Business in a Hotter, Scarcer, More Open World Andrew Winston Sustainable Brands 2014 // San Diego, CA // June 3 , 2014
  • Part 1: Why We’re Here (The Mega Challenges)
  • Every minute… 2.2 million FB likes/comments Every hour…6,000 hours Every day…400MM Every month…4,000 “Pepsi and Coca-Cola to Remove an Ingredient Questioned by Consumers” New York Times May 6, 2014
  • TAZREEN and Collapse Primark, Benetton, WalMart “Worker Deaths Raise Questions at an Apple Contractor in China New York Times, December 11, 2013
  • SOURCE: McKinsey Global Institute 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 260 240 220 200 180 160 140 120 100 80 60 0 Turning point in price trend World War I Postwar depression Great Depression World War II 1970s oil shock McKinsey Commodity Price Index
  • “That’s in January…Imagine what it’s like there in summer time”
  • PwC “Climate change, once considered an issue for a distant future, has moved firmly into the present.” National Climate Assessment May, 2014
  • PwC Low Carbon Economy Index How deep does the change need to be?
  • Part II: The Big Pivot Managing Mega Challenges for Profit and Innovation
  • “…the blinking red warning light on the dashboard for every CEO… -- David Crane CEO, NRG Thank you Coca-Cola!
  • New York Magazine's Hurricane Sandy cover, "The City and the Storm." (Photo by Iwan Baan/New York Magazine) “…keep our stores up and running no matter how bad the weather is or who else might be down ” Walmart Executive “Resilience” ZERO additional cost… We have the technologies
  • Decoupling Circularity Regeneration (Beyond Zero)
  • Copyright ©, Andrew Winston, The Big Pivot, 2014 Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Change Incentives and Engage Redefine ROI Value Natural Capital Become a Lobbyist Build a Resilient Company Collaborate Radically Get Customers to Care The Big Pivot Strategies
  • Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Change Incentives and Engage Redefine ROI Value Natural Capital Become a Lobbyist Build a Resilient Company Copyright ©, Andrew Winston, The Big Pivot, 2014 Collaborate Radically Inspire Customers to Use Less The Big Pivot Strategies
  • “If you want me to do things only for [ROI] reasons, you should get out of this stock” Tim Cook, Apple CEO To shareholders, February 28, 2013
  • ALL SLIDES Andrew Winston, 2006
  • Carlo Allegri/Reuters “CVS Vows to Quit Selling Tobacco Products” February 5, 2014 Can we stop selling products that don’t fit our mission? Heretical Innovation
  • Or aim to sell more of the things that do? Business Model
  • Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Become a Lobbyist Build a Resilient Company The Big Pivot Strategies Copyright ©, Andrew Winston, The Big Pivot, 2014 Collaborate Radically Inspire Customers to Use Less Change Incentives and Engage Redefine ROI Value Natural Capital
  • Can we collaborate with our fiercest competitors? “Refrigerants Naturally” Non-HFC Collaboration
  • Inspiring Consumers
  • “…the greatest wealth- generating opportunity of our generation.” Sir Richard Branson
  • REIMAGINE REDESIGN REGENERATE #SB14sd