Andrew Winston | @AndrewWinston
Author
The Big Pivot
Reimagining Our Path to the
Future:
The Big Pivot
#SB14sd
The Big Pivot
Reimagining and Redesigning Business in a
Hotter, Scarcer, More Open World
Andrew Winston
Sustainable Brands...
Part 1:
Why We’re Here
(The Mega Challenges)
Every minute…
2.2 million FB likes/comments
Every hour…6,000 hours
Every day…400MM
Every month…4,000
“Pepsi and
Coca-Cola ...
TAZREEN and Collapse
Primark, Benetton, WalMart
“Worker Deaths Raise Questions at
an Apple Contractor in China
New York Ti...
SOURCE: McKinsey Global Institute
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
260
240
220
200
180
160
140
...
“That’s in January…Imagine what
it’s like there in summer time”
PwC
“Climate change, once
considered an issue for a
distant future, has moved
firmly into the present.”
National Climate A...
PwC Low Carbon Economy Index
How deep does the
change need to be?
Part II:
The Big Pivot
Managing Mega Challenges for
Profit and Innovation
“…the blinking red
warning light on the
dashboard for every
CEO…
-- David Crane
CEO, NRG
Thank you
Coca-Cola!
New York Magazine's Hurricane Sandy cover, "The City and the Storm."
(Photo by Iwan Baan/New York Magazine)
“…keep our sto...
Decoupling
Circularity
Regeneration
(Beyond Zero)
Copyright ©, Andrew Winston, The Big Pivot, 2014
Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Go...
Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Goals
Vision Pivot
Change
Incentives
and Engage
Red...
“If you want me to do things only
for [ROI] reasons, you should
get out of this stock”
Tim Cook, Apple CEO
To shareholders...
ALL SLIDES
Andrew Winston, 2006
Carlo Allegri/Reuters
“CVS Vows to
Quit Selling
Tobacco
Products”
February 5, 2014
Can we stop
selling products
that don’t...
Or aim to sell
more of the
things that do?
Business Model
Re
Fight Short-
Termism
Pursue
Heretical
Innovation
Set Science-
Based Goals
Vision Pivot
Become a
Lobbyist
Build a
Resili...
Can we
collaborate with
our fiercest
competitors?
“Refrigerants Naturally”
Non-HFC
Collaboration
Inspiring
Consumers
“…the greatest wealth-
generating opportunity of
our generation.”
Sir Richard Branson
REIMAGINE
REDESIGN
REGENERATE
#SB14sd
Reimagining Our Path to the Future: The Big Pivot
Reimagining Our Path to the Future: The Big Pivot
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Reimagining Our Path to the Future: The Big Pivot

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Reimagining Our Path to the Future: The Big Pivot

  1. 1. Andrew Winston | @AndrewWinston Author The Big Pivot Reimagining Our Path to the Future: The Big Pivot #SB14sd
  2. 2. The Big Pivot Reimagining and Redesigning Business in a Hotter, Scarcer, More Open World Andrew Winston Sustainable Brands 2014 // San Diego, CA // June 3 , 2014
  3. 3. Part 1: Why We’re Here (The Mega Challenges)
  4. 4. Every minute… 2.2 million FB likes/comments Every hour…6,000 hours Every day…400MM Every month…4,000 “Pepsi and Coca-Cola to Remove an Ingredient Questioned by Consumers” New York Times May 6, 2014
  5. 5. TAZREEN and Collapse Primark, Benetton, WalMart “Worker Deaths Raise Questions at an Apple Contractor in China New York Times, December 11, 2013
  6. 6. SOURCE: McKinsey Global Institute 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 260 240 220 200 180 160 140 120 100 80 60 0 Turning point in price trend World War I Postwar depression Great Depression World War II 1970s oil shock McKinsey Commodity Price Index
  7. 7. “That’s in January…Imagine what it’s like there in summer time”
  8. 8. PwC “Climate change, once considered an issue for a distant future, has moved firmly into the present.” National Climate Assessment May, 2014
  9. 9. PwC Low Carbon Economy Index How deep does the change need to be?
  10. 10. Part II: The Big Pivot Managing Mega Challenges for Profit and Innovation
  11. 11. “…the blinking red warning light on the dashboard for every CEO… -- David Crane CEO, NRG Thank you Coca-Cola!
  12. 12. New York Magazine's Hurricane Sandy cover, "The City and the Storm." (Photo by Iwan Baan/New York Magazine) “…keep our stores up and running no matter how bad the weather is or who else might be down ” Walmart Executive “Resilience” ZERO additional cost… We have the technologies
  13. 13. Decoupling Circularity Regeneration (Beyond Zero)
  14. 14. Copyright ©, Andrew Winston, The Big Pivot, 2014 Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Change Incentives and Engage Redefine ROI Value Natural Capital Become a Lobbyist Build a Resilient Company Collaborate Radically Get Customers to Care The Big Pivot Strategies
  15. 15. Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Change Incentives and Engage Redefine ROI Value Natural Capital Become a Lobbyist Build a Resilient Company Copyright ©, Andrew Winston, The Big Pivot, 2014 Collaborate Radically Inspire Customers to Use Less The Big Pivot Strategies
  16. 16. “If you want me to do things only for [ROI] reasons, you should get out of this stock” Tim Cook, Apple CEO To shareholders, February 28, 2013
  17. 17. ALL SLIDES Andrew Winston, 2006
  18. 18. Carlo Allegri/Reuters “CVS Vows to Quit Selling Tobacco Products” February 5, 2014 Can we stop selling products that don’t fit our mission? Heretical Innovation
  19. 19. Or aim to sell more of the things that do? Business Model
  20. 20. Re Fight Short- Termism Pursue Heretical Innovation Set Science- Based Goals Vision Pivot Become a Lobbyist Build a Resilient Company The Big Pivot Strategies Copyright ©, Andrew Winston, The Big Pivot, 2014 Collaborate Radically Inspire Customers to Use Less Change Incentives and Engage Redefine ROI Value Natural Capital
  21. 21. Can we collaborate with our fiercest competitors? “Refrigerants Naturally” Non-HFC Collaboration
  22. 22. Inspiring Consumers
  23. 23. “…the greatest wealth- generating opportunity of our generation.” Sir Richard Branson
  24. 24. REIMAGINE REDESIGN REGENERATE #SB14sd

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