In Brands We Trust: How Simplicity, Affordability and Sustainability Can Be the Key Drivers for Packaging in the New Decade and Beyond
The marketplace has changed, and renowned packaging expert Peter Clarke, CEO of Product Ventures, will address the challenges brands face today and offer packaging recommendations for achieving and maintaining brand leadership. In the wake of the lingering economic downturn, health scares, and corporate scandals, consumers demand honesty and straight forward messages. They search for packaging that will tell them candidly and directly what their purchase will ultimately offer them to enhance their life. As we enter a new decade, we need to look at the brands that have continued to thrive, particularly with the rising threat of store brands, and understand how simplicity, affordability and sustainability can be the key drivers for success in 2010.
This webinar will:
- Show how simplicity in packaging is what consumers craves and why honest, straightforward, clear, clean, and transparent communication is essential to building brand trust;
-Explain why consumers choose to purchase store brands rather than the more expensive national brands and why affordability – the ability to meet the cost of something without unacceptable difficulty or disadvantageous consequences – is crucial for today's shoppers and manufacturers; and
-Demonstrate how sustainability will continue to play a key role in packaging as brands seek to: eliminate waste, remove harmful materials and processes, optimize their supply chains, and achieve ecological balance.