This document provides an overview of Susan Wakefield's experience and qualifications in marketing communications for non-profit and social impact organizations. She has over 20 years of experience helping organizations raise their visibility and engage stakeholders through powerful storytelling. She provides her contact information and expresses interest in helping the DuPage Community Foundation tell the story of their impact.
1. I am a high impact marketing
communications professional, who
helps cause organizations raise
their visibility and engage
stakeholders through powerful
storytelling.
LET’SCONNECT: Reach me at: susanwake@comcast.net, 630-9345-1986
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5. The sense of human presence is frequently elbowed out by “criteria”
which is designed to make communication clear, bite-sized and
attention-getting, but which instead oversimplifies, truncates, and
irritates. These “sub-goals” often obscure the real goal: human
connection. - Annette Simmons
Whoever Tells The Best Story Wins
6. THE VISION & MISSION:
The DuPage Community Foundation
was established to raise the quality
of life throughout DuPage County by
fostering philanthropy, connecting
donors to area needs and building
community partnerships.
Are the stories the DuPage Community Foundation tells
about the impact they’ve made as powerful as this
vision & mission and the difference they make?
10. The American
Bar Association
Director of
Annual Giving
MK Partners
Consultant
Northern Illinois
Conference (faith
based non profit)
Director of
Communications
SUSAN
WAKEFIELD
RELEVANT
EXPERIENCE
SIGNIFICANT RESULTS
DuPage Regional Office of Education –
developed thought leadership initiative by creating
a series of white papers
The Philanthropy Club of Chicago &
West Suburban Philanthropic Network –
brought innovative ideas to professional
development programs
Developed new website with greater visual
appeal, easier navigation, more interactive
elements
Created new e-news letter that gathered 5,000
subscribers in first two months
Increased print newsletter subscribers by 25%
Wrote over 200 direct mail fund raising appeals
Established new internal telemarketing fund
raising department that also eventually also
served membership, continuing education
departments
Increased contributions by $850,000 annually
11. SUSAN WAKEFIELD: ADDITIONAL WORK
EXPERIENCE:
The University of Utah
Assistant to the Dean
of Students Affairs &
Liberal Education
Malcolm Marketing
Communications
Account Executive
American Girl/Mattel
Director of New
Customer Acquisition
PROFESSIONAL SUMMARY:
A highly skilled, and creative marketing communications
professional who has the business, philanthropy, and cause
marketing acumen to build a strong strategic foundation,
understand stakeholder audiences, design powerful stories, create
powerful community partnerships and deliver communications
with impact.
12. CLIENT & EMPLOYER
APPLAUSE
“Susan really knows how to put
an organization on the map.”
- Non Profit Client
“I am impressed. You did a
fantastic job on this project!”
- Non Profit CEO
“You got us more favorable
publicity than we could have
imagined.”
- School Board Member
“Susan is one of the best
marketing minds I know.”
- Ad Agency President
WRITING AWARDS
American Society for Public
Administration:
National student essay
competition,
1st Place winner, publication of
article, “Ethics in the Public
Service: A Case for Individual
Responsibility” in Public
Administration Review
Wisconsin Writer’s Conference:
1st Place Winner, Screenplay
Division
UN AIDS Foundation:
1st place article competition
13. My academic training completed here …
A Bachelor of Science in Political Science
and a Master’s Degree in Public Administration
14. Roselle, IL
GIVING BACK: WHY DUPAGE
COUNTY IS IMPORTANT TO ME!
I live here with my husband
and two children.
I have always tried to make
my community better by giving back.
Organizations where I have been
honored to volunteer frequently:
Girl Scouts
Medinah School District
Lake Park High School
Roselle United Methodist Church
Local political campaigns &
League of Women Voters
15. My work is helping social impact organizations, have more IMPACT!
I’d like to help the DuPage Community Foundation tell the story of their important
and vital work! If you’d like to how explore how I can help, please contact me:
SUSAN WAKEFIELD
susanwake@comcast.net
630-945-1986
