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August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
August 2010 women entrepreneurs talk
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August 2010 women entrepreneurs talk

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A talk about women, entrepreurship, local media and Oakland Local given at AJEMC in Denver, August 2010.

A talk about women, entrepreurship, local media and Oakland Local given at AJEMC in Denver, August 2010.

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  • 1. Gree$ngs  from  the  future  of  news   Susan  Mernit   Oakland  Local   August  5,  2010   Presented  at  The  Associa=on  for  Educa=on  in  Journalism  and  Mass   Communica=on  Conference    
  • 2. Oakland  Local:  Launched  in  October   2010  with  $8,000  from  J-­‐Lab’s  New  Voices   Program   Mission:  Provide  a  plaIorm  for  diverse   voices  to  take  ac$on  on  issues  cri$cal  to   Oakland  &  bridge  the  digital  divide  through   news  literacy  &  capacity  building   Today:   185,000  page  views  in  July  2010   80,000  unique  visitors   38  local  partners,  non-­‐profits  &  community   group   Recognized  as  new  &  valuable   news  source  for  Oakland  
  • 3. 2010-­‐2011  Goals:   Mobil  First:  Understand  effec$ve  info   delivery  on  both  skinny  and  smart  phones   Training:  Expand  news  &  social  media   training  programs  in  Oakland    &  Bay  area   Revenue:  Start  BAPP  ad  network,  ramp   up  ad  sales  &  promo$ons,  small-­‐business   training,  membership  campaign,  newsle[ers   Infrastructure:  Need  more  opera$ng   capital  as  well  as  program  dollars  
  • 4. Some  of  the  lessons  we  have  learned  
  • 5. We  have  faced  some  challenging  issues   “What  is  the  next  conference  you  will  be  at,  you  li[le  troll  with  army  pants?   Cause  I  will  be  there,  too.  I  have  ways  of  finding  out.”  
  • 6. We  used  data,  logic  and  transparency  frame  a  response.  
  • 7. So,  what  are  Susan’s  $ps  for  being  an  entrepreneur  in  2010-­‐11    ?   1.  Build  a  great  team,  pay  them  on  $me,     empower  them.   2.  Life  is  short:  work  with  people  you  like.   3.  Failure  means  do-­‐over,  not  you  should   quit.   4.  Don’t  bet  the  farm  (see  3.)   5.  Collabora$on  &  distribu$on  are  essen$al   keys  to  success.   6.  Quality  &  perfec$onism  are  NOT  the   same.  
  • 8. Susan’s  $ps  for  being  an  entrepreneur  in  2010-­‐11   7.  Authen$city  ma[ers   8.  So  does  passion.  If  you  wouldn’t  do  this  for   free,  maybe  you  shouldn’t  do  it.   9.  Be  generous  in  spirit.   10.  Sustainability  means  making  $me  for   yourself.  Really.  
  • 9. Women  entrepreneurs  that  inspire  me   1.  Lisa  Williams,  CEO,  Placeblogger.com,  my  former  business  partner  &   dear  friend     2.  Rashmi  Sinha,  Founder,    Slideshare.net   3.  Tracy  Record,  Editor  &  Founder,  West  SeaLle  Blog,  westseaLleblog.com   4.  Debbie  Galant,  Founder/CEO,  Baristanet.com   5.  Chris=ne  Herron,  Principal,  First  Round  Capital,  chris=ne.net   6.  Aimee  Allison,  Oaklandseen.com,  Oakland  powerhouse  personality   7.  Amy  Gahran,  conten=ous.com,  “Crappy  Cell  Phone”  Queen   And  some  guys:   8.  David  Cohn,  Spot.us,  crowd-­‐funding  entrepreneur   9.  Craig  Newmark,  local/global  philanthropist   11.  Davey  D,  blogger/radio  personality,  Davey  D’s  Hip  Hop  Corner,     www.daveyd.com   12.  Kwan  Booth,  OL  co-­‐founder,  poet,  organizer,  media  expert  
  • 10. It’s  about  what  you  do,  not  what  you  say.   So  get  busy.  And  forget  about  asking  for  permission.  You  won’t  get   it.  
  • 11. Tell  me  what  YOU  think  

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