This is a case study with Ashley Perez on How She Found a Job Through Twitter

1. Sharing how social media helped one job
seeker land their next big role!

2. The Back Story
While finishing her degree, Ashley was working as a human resource assistant. After being in the role
for one year, she was laid off. With most employers wanting 3-5 years of experience for even entry
level roles, Ashley found job searching very difficult. She began looking out of state and even took
temporary jobs before finally landing a job six months after being laid off.
In The Beginning…..
Ashley started in the same place most job seekers do.
She uploaded her resume to all the job boards and
signed up with staffing agencies. While the agencies
were getting her work, it was not the kind of work she
wanted long term. She realized she would have to go
beyond job boards and started with LinkedIn. She
updated her profile and started connecting with
recruiters or employees of companies she was
interested in. Name: Ashley
Desired Job Title:
Could Social Work? Recruiter
Ashley had utilized social media sites for personal use Industry: Human
only. Out of sheer frustration from applying to jobs
that went nowhere, she decided to make a Capital Solutions
professional attempt at using social media as part of
her job search strategy. Number of Months
Unemployed: 6
A New Focus
Part of her new strategy was getting organized. Ashley
focused on LinkedIn and eventually Twitter. She
scheduled time to participate in Twitter chats, growing
her LinkedIn network and even when to make phone
calls. Networking and social media to find employment
opportunities became her full-time job.
She used these platforms to collaborate, bring ideas and
showcase her personality. She even started a blog
focused on company culture and landed an internship
with Amber Wood Media, co-founded #hiresmart on
Twitter, and was asked to be an ambassador for Talent
Culture’s #Tchat on Twitter.

3. The Job
Through Twitter chats, Ashley learned about WilsonHCG. She began to follow them and found ways
to show what she could offer and how she could fit into their culture. They had a recruiter position
opening and they urged her to apply. While the headquarters is in Florida, the company offers
remote/virtual roles and hired Ashley for one of these openings. Ultimately, she found the job
through Twitter.
The Hiring Process
Due to the fact Ashley had connected and been interacting with the
recruiters online, they were able to ask her more substantial
questions. Ashley in return had a better sense of company culture
and was able to ask more pertinent questions and show how her
knowledge and skill set would complement that of what the
company was looking for.
Ashley
Recommends Now That She's a Recruiter….
TWITTER CHATS: Now that she's on the other side of the job search process, Ashley
wants all job seekers to know that recruiters are using social media
#JobHuntChat
as a tool to find candidates. Ashley joined LinkedIn groups relevant
#TChat to what she wanted to do. In one of the large HR groups, Ashley
would offer insight or ask questions relevant to the groups’
#HFChat members. This grew her connections on Linkedin and allowed her to
showcase her knowledge while learning from others. You can do
this too. Have something relevant to say, showcase your skill set
and add value. Do this and recruiters will find you. It's important to
be organized and take it seriously. Building a presence on social
media isn't just good for a job search but for building a network that
you may need to draw upon in the future.
Make It Your Story
Ashley's story can be your story. Social media is an effective component of every job search strategy.
At Discovering Social we are committed to offering you continual guidance and support to help you
do this.