ISACA Corporate Guidelines For Social Media Efforts
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This document provides guidelines for companies regarding social media efforts. It discusses how different stakeholders view social media and where they typically agree. It also covers understanding strategy, tactics, goals and targets. Additionally, it identifies common risks with social media, discusses how to formulate appropriate policies, and how to plan for crisis management and inevitable issues that may arise.
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ISACA Corporate Guidelines For Social Media Efforts
- 1. Corporate Guidelines for Social Media Efforts October 2011 Raúl Colón, CISA, CGEIT, ISO 27001 LA
- 2. Corporate Guidelines for Social Media Efforts Show Importance of Social Media to Business Stakeholders
- 3. Show Importance of Social Media for Business stakeholders
- 4. Many Stakeholders Different Perspectives
- 5. CEO COO CMO CIO HR PR CISO Where do they agree regarding SM?
- 6. Objectivity = Return On Investment (ROI)
- 7. Non - Financial Impact
- 9. (Gain from Investment ‐ Cost of Investment) ROI = Cost of Investment R.O.I. Equation
- 11. Understanding Strategy, Tactics, Goals, & Targets
- 12. Made up of lots of moving parts... Strategy
- 13. Methods Used to Execute a Strategy Tactics
- 16. Your Policies should be your 1st line of defense.
- 17. What every company should know about Social Media Policies.
- 18. % of Companies Without Social Media Policies
- 19. by Platform
- 20. Strength Weakness Business Not Easily Friendly Searchable Opportunity Threat Find Quality Exposes Your Business Employee List RelaEonships LinkedIN SWOT
- 21. Strength Weakness Synchs with Steps To Other Apps Check In Opportunity Threat Strong Gives Away Following CriEcal InformaEon SWOT
- 22. Strength Weakness Largest User Constantly Changing Base Security Policies Opportunity Threat People Live on FaEgue Facebook Facebook SWOT
- 23. Strength Weakness Great Resource Working on for InformaEon Business Model Opportunity Threat Easily integrated Lack of to other Apps Funding SWOT
- 24. Strength Weakness User Rich Low AdopEon Experience Rate Opportunity Threat Used to Improve Larger Morale CompeEtors (FB) Gowalla SWOT
- 25. Strength Weakness New & Immature InnovaEve System Opportunity Threat Great to Integrate Not Understanding w/ Business Tools FuncEonality Google+ SWOT
- 26. Corporate Guidelines for Social Media Efforts Identify Risks in Social Media
- 27. Identifying Risks at a High Level
- 28. Can Bring Many Black Swans
- 29. Don’t Run Away
- 30. Many Myths that Can Hurt Your Organization
- 31. ocial Media is a Waste of Time
- 32. It’s Complicated
- 33. Anyone Can Do That Job
- 34. w Shiny Thing it Won’t Last
- 35. Lack of Policies
- 37. No Incident Reporting Structu
- 38. Data Leakage
- 39. Loss of Access Control
- 40. Corporate Guidelines for Social Media Efforts Formulate Social Media Policies for Your Company
- 41. • Employee Code of Conduct for : • Online Communications • Company Representation in Online Communications • Employee: • Blogging Disclosure Policy • Facebook Usage Policy • Personal Blog Policy • Corporate: • Personal Social Network Policy • Blogging Policy • Personal Twitter Policy • Blog Use Policy • Blog Post Approval Process • LinkedIn Policy • Blog Commenting Policy • Google Plus Policy • Facebook Brand Page Usage Policy • Facebook Public Comment/Messaging Policy • • Twitter Account Policy • YouTube Policy • YouTube Public Comment Policy • Company Password Policy • Policies & More Policies
- 42. • Don’t Post Anonymously • Separate Words From Personal & Business • RESPECT - for clients, fellow employees and competitors • Responsibility
- 43. • RESPECT - the privacy of clients and peers • Highlight places where confidentiality might slip • List what is ok to share, what is not. • Confidentiality
- 44. • Ask if Unsure! • Common Sense & Judgement
- 45. Corporate Guidelines for Social Media Efforts Plan for Crisis Management and Managing the Inevitable
- 47. Recognize You are Not In Control
- 49. 1. Truth is the ultimate spin. 2. Know your story. 3. Know your audience. 4. Practice telling your story. 5. Establish a criteria for success. 6. Stop when the crisis is over. Robbie Vorhaus | vorhaus.com Internationally recognized, trusted media, and reputation advisor to world leaders.
- 50. New Rules of Open Leadership
- 51. Respect that Customers & Employees Have Power
- 52. Share Constantly to Build Tru
- 53. Nurture Curiosity and Humility
- 55. Forgive Failure
- 56. Thank You! Next Steps? QuesZons? More Info Visit http://cimapr.net/LatinCacs
- 57. Photo Credits Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetc Slide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/ Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/ Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfx Slide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/ Slide 9,10 - Olivier Blanchard's - http://thebrandbuilder.wordpress.com Slide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/ Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustin Slide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/ Slide 14 - by ericvv - http://www.flickr.com/photos/ericvv Slide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennett Slide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutter Slide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/ Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/ Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/ Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
- 58. Photo Credits Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/ Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepal Slide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffrey Slide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/ Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/ Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemon Slide 37 - by comedy_nose - http://www.flickr.com/photos/comedynose Slide 38 - by vinotrip - http://www.flickr.com/photos/vinotrip Slide 39 - by neoliminal - http://www.flickr.com/photos/neoliminal/ Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenter Slide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/ Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/ Slide 49 - Robbie Vorhaus - http://Vorhaus.com Slide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
- 59. Photo Credits Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/ Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooley Slide 53 - by Dan4th - http://www.flickr.com/photos/dan4th Slide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941 Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/
- 60. Raúl Colón CISA, CGEIT, ISO 27001 LA raulcolon.net cimapr.net TwiIer: @rj_c Google +: gplus.to/raul
Editor's Notes
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- How do you show importance?\nWhat things do you think Social Media has an advantage over?\nHas your Company started with Social Media?\n\n
- Everyone Looks at it from a Different Perspective\nMarketing \nCustomer Service\nSUpport\nC-Level MAnagement\n\n
- CEO - Wants the organization to work as a whole. He leads the key strategy. \nCOO - Takes care of anything operational he looks at social media with the purpose of finding the organization to be more operational\nCMO - Is looking for effective and hopefully efficient ways to market the business and increase sales\nCIO - Is making sure the organization stays up to date with all emerging technologies if aligned with COO can make key decisions to help with business intelligence using the right tools. \nPR - Making sure that the public perceives the organization in the correct way.\nHR - In charge or recruiting can leverage social media to cut recruiting costs and recruit better quality resources\n\nWhere is the CISO? Everything I have read regarding social media usually leaves de CISO out of the picture\n
- Return on investment\n\nOnly one Way to Measure REturn on Investment\n
- Non-Financial Impact\n Website Visitors\n Impressions\n Customer Complaints\n Click-Throughs\n Positive Press\n Coupons Distributed\n Youtube Views\n Visitors to a Brick & Mortar Store\n Positive WOM\n Negative Word of Mouth\n Delivered Emails\n Negative Press\n Employment applications\n Facebook Friends\n Blog Comments\n Social Mention\n Twitter Followers\n\n
- Return on investment\n
- Return on investment\nAny Accounting or Business MAjors in the room\n
- From Olivier Blanchard The Brandbuilder\n\n
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- Use Facebook to Increase both our reach and our prospect to customer conversions. \n
- Two of the tactics would be \n\n1. Discount Coupons for new connections on Facebook on their first online purchase\n\n2. $5 off his or her next online purchase to anyone who share on facebook this week?\n
- Organization’s desired End Point, also known as objective\n\nGoals set a direction and focus of an activity, whereas the targets established specific parameters of success for accomplishing goals. \n
- Specific value assigned to an objective within a finite timeframe. \n\nExample Companies Goals is to increase net new trasacting customers the target would be 100 new customers in Q1\n\n\n
- How many of you have one social media policy?\nHow many of you have various policies for Social Media?\n\nHow many of your policies link up to Social Media and Online presence?\n
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- Large percentage of companies without social Media Policies. \n
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- Any Others?\nHow many people are on linkedin\n
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- Many issues can be seen by someone who is up to date in Social Media from a high level\n\n
- I really think Social Media has created a few Black Swans (based on Nassim Taleb’s Book) when it comes to protecting your organization. Which clearly means that Social Media has created a monster nobody is able to tame. \n\n
- If you run away .. You might get hit by a Train\n\n
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- How many things take the attention away from social media. \n
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- How many of you have played a video game on a fighter jet?\nHow many of you have been in an Fighter JEt Simulator?\n\n
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- Al these myths create this situation where there are the following\n
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