ISACA Corporate Guidelines For Social Media Efforts

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Latin CACS San Juan Puerto Rico 2011

Latin CACS San Juan Puerto Rico 2011

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  • How do you show importance?\nWhat things do you think Social Media has an advantage over?\nHas your Company started with Social Media?\n\n
  • Everyone Looks at it from a Different Perspective\nMarketing \nCustomer Service\nSUpport\nC-Level MAnagement\n\n
  • CEO - Wants the organization to work as a whole. He leads the key strategy. \nCOO - Takes care of anything operational he looks at social media with the purpose of finding the organization to be more operational\nCMO - Is looking for effective and hopefully efficient ways to market the business and increase sales\nCIO - Is making sure the organization stays up to date with all emerging technologies if aligned with COO can make key decisions to help with business intelligence using the right tools. \nPR - Making sure that the public perceives the organization in the correct way.\nHR - In charge or recruiting can leverage social media to cut recruiting costs and recruit better quality resources\n\nWhere is the CISO? Everything I have read regarding social media usually leaves de CISO out of the picture\n
  • Return on investment\n\nOnly one Way to Measure REturn on Investment\n
  • Non-Financial Impact\n Website Visitors\n Impressions\n Customer Complaints\n Click-Throughs\n Positive Press\n Coupons Distributed\n Youtube Views\n Visitors to a Brick & Mortar Store\n Positive WOM\n Negative Word of Mouth\n Delivered Emails\n Negative Press\n Employment applications\n Facebook Friends\n Blog Comments\n Social Mention\n Twitter Followers\n\n
  • Return on investment\n
  • Return on investment\nAny Accounting or Business MAjors in the room\n
  • From Olivier Blanchard The Brandbuilder\n\n
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  • Use Facebook to Increase both our reach and our prospect to customer conversions. \n
  • Two of the tactics would be \n\n1. Discount Coupons for new connections on Facebook on their first online purchase\n\n2. $5 off his or her next online purchase to anyone who share on facebook this week?\n
  • Organization’s desired End Point, also known as objective\n\nGoals set a direction and focus of an activity, whereas the targets established specific parameters of success for accomplishing goals. \n
  • Specific value assigned to an objective within a finite timeframe. \n\nExample Companies Goals is to increase net new trasacting customers the target would be 100 new customers in Q1\n\n\n
  • How many of you have one social media policy?\nHow many of you have various policies for Social Media?\n\nHow many of your policies link up to Social Media and Online presence?\n
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  • Large percentage of companies without social Media Policies. \n
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  • Any Others?\nHow many people are on linkedin\n
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  • Many issues can be seen by someone who is up to date in Social Media from a high level\n\n
  • I really think Social Media has created a few Black Swans (based on Nassim Taleb’s Book) when it comes to protecting your organization. Which clearly means that Social Media has created a monster nobody is able to tame. \n\n
  • If you run away .. You might get hit by a Train\n\n
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  • How many things take the attention away from social media. \n
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  • How many of you have played a video game on a fighter jet?\nHow many of you have been in an Fighter JEt Simulator?\n\n
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  • Al these myths create this situation where there are the following\n
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Transcript

  • 1. Corporate
Guidelines
for
 Social
Media
Efforts October
2011 Raúl
Colón,
CISA,
CGEIT,
ISO
27001
LA
  • 2. Corporate
Guidelines
for
Social
 Media
Efforts Show Importance of Social Media to Business Stakeholders
  • 3. Show Importance ofSocial Media for Business stakeholders
  • 4. Many Stakeholders Different Perspectives
  • 5. CEO COO CMO CIO HR PR CISOWhere do they agree regarding SM?
  • 6. Objectivity = Return On Investment (ROI)
  • 7. Non - Financial Impact
  • 8. Financial Impact
  • 9. (Gain
from
Investment
‐
Cost
of
Investment)ROI
= Cost
of
Investment R.O.I. Equation
  • 10. hIp://thebrandbuilder.wordpress.com
  • 11. Understanding Strategy, Tactics, Goals, & Targets
  • 12. Made up of lots of moving parts... Strategy
  • 13. Methods Used to Execute a Strategy Tactics
  • 14. Desired End PointGoals
  • 15. Specific ValueTargets
  • 16. Your Policies should beyour 1st lineof defense.
  • 17. What every company should know about Social Media Policies.
  • 18. % of Companies WithoutSocial Media Policies
  • 19. by Platform
  • 20. Strength Weakness Business
 Not
Easily
 Friendly SearchableOpportunity Threat Find
Quality
 Exposes
Your
 Business
 Employee
List RelaEonships LinkedIN SWOT
  • 21. Strength Weakness Synchs
with Steps
To Other
Apps Check
InOpportunity Threat Strong
 Gives
Away
 Following CriEcal
InformaEon SWOT
  • 22. Strength Weakness Largest
User
 Constantly
Changing
 Base Security
PoliciesOpportunity Threat People
Live
on
 FaEgue Facebook Facebook SWOT
  • 23. Strength Weakness Great
Resource
 Working
on
 for
InformaEon Business
ModelOpportunity Threat Easily
integrated
 Lack
of
 to
other
Apps Funding SWOT
  • 24. Strength Weakness User
Rich
 Low
AdopEon Experience RateOpportunity Threat 
Used
to
Improve Larger Morale 
CompeEtors
(FB) Gowalla SWOT
  • 25. Strength Weakness New
& Immature InnovaEve SystemOpportunity ThreatGreat
to
Integrate
 Not
Understandingw/
Business
Tools FuncEonality Google+ SWOT
  • 26. Corporate
Guidelines
for
 Social
Media
Efforts Identify Risks in Social Media
  • 27. Identifying Risks at a High Level
  • 28. Can Bring Many Black Swans
  • 29. Don’t Run Away
  • 30. Many Myths that Can Hurt Your Organization
  • 31. ocial Media is a Waste of Time
  • 32. It’s Complicated
  • 33. Anyone Can Do That Job
  • 34. w Shiny Thing it Won’t Last
  • 35. Lack of Policies
  • 36. Lack of Monitoring
  • 37. No Incident Reporting Structu
  • 38. Data Leakage
  • 39. Loss of Access Control
  • 40. Corporate
Guidelines
for
 Social
Media
Efforts Formulate Social Media Policies for Your Company
  • 41. • Employee Code of Conduct for : • Online Communications • Company Representation in Online Communications• Employee: • Blogging Disclosure Policy • Facebook Usage Policy • Personal Blog Policy • Corporate: • Personal Social Network Policy • Blogging Policy • Personal Twitter Policy • Blog Use Policy • Blog Post Approval Process • LinkedIn Policy • Blog Commenting Policy • Google Plus Policy • Facebook Brand Page Usage Policy • Facebook Public Comment/Messaging Policy • • Twitter Account Policy • YouTube Policy • YouTube Public Comment Policy • Company Password Policy • Policies & More Policies
  • 42. • Don’t Post Anonymously• Separate Words From Personal & Business• RESPECT - for clients, fellow employees and competitors• Responsibility
  • 43. • RESPECT - the privacy of clients and peers• Highlight places where confidentiality might slip• List what is ok to share, what is not.• Confidentiality
  • 44. • Ask if Unsure!• Common Sense & Judgement
  • 45. Corporate
Guidelines
for
Social
 Media
EffortsPlan for Crisis Management and Managing the Inevitable
  • 46. Managing The Inevitable
  • 47. Recognize You are Not In Control
  • 48. Build Relationships
  • 49. 1. Truth is the ultimate spin. 2. Know your story. 3. Know your audience. 4. Practice telling your story. 5. Establish a criteria for success. 6. Stop when the crisis is over.Robbie Vorhaus | vorhaus.comInternationally recognized, trusted media,and reputation advisor to world leaders.
  • 50. New Rules of Open Leadership
  • 51. Respect that Customers & Employees Have Power
  • 52. Share Constantly to Build Tru
  • 53. Nurture Curiosity and Humility
  • 54. Hold Openness Accountable
  • 55. Forgive Failure
  • 56. Thank
You!Next
Steps?
QuesZons? More Info Visit http://cimapr.net/LatinCacs
  • 57. Photo
Credits
 Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetcSlide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfxSlide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/Slide 9,10 - Olivier Blanchards - http://thebrandbuilder.wordpress.comSlide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustinSlide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/Slide 14 - by ericvv - http://www.flickr.com/photos/ericvvSlide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennettSlide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutterSlide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
  • 58. Photo
Credits
 Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepalSlide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffreySlide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemonSlide 37 - by comedy_nose - http://www.flickr.com/photos/comedynoseSlide 38 - by vinotrip - http://www.flickr.com/photos/vinotripSlide 39 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenterSlide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/Slide 49 - Robbie Vorhaus - http://Vorhaus.comSlide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
  • 59. Photo
Credits
 Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooleySlide 53 - by Dan4th - http://www.flickr.com/photos/dan4thSlide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/
  • 60. Raúl
ColónCISA,
CGEIT,
ISO
27001
LA raulcolon.net cimapr.net
 TwiIer:
@rj_c Google
+:
gplus.to/raul