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Corporate Guidelines for Social Media Eﬀorts Formulate Social Media Policies for Your Company
• Employee Code of Conduct for : • Online Communications • Company Representation in Online Communications• Employee: • Blogging Disclosure Policy • Facebook Usage Policy • Personal Blog Policy • Corporate: • Personal Social Network Policy • Blogging Policy • Personal Twitter Policy • Blog Use Policy • Blog Post Approval Process • LinkedIn Policy • Blog Commenting Policy • Google Plus Policy • Facebook Brand Page Usage Policy • Facebook Public Comment/Messaging Policy • • Twitter Account Policy • YouTube Policy • YouTube Public Comment Policy • Company Password Policy • Policies & More Policies
• Don’t Post Anonymously• Separate Words From Personal & Business• RESPECT - for clients, fellow employees and competitors• Responsibility
• RESPECT - the privacy of clients and peers• Highlight places where confidentiality might slip• List what is ok to share, what is not.• Conﬁdentiality
1. Truth is the ultimate spin. 2. Know your story. 3. Know your audience. 4. Practice telling your story. 5. Establish a criteria for success. 6. Stop when the crisis is over.Robbie Vorhaus | vorhaus.comInternationally recognized, trusted media,and reputation advisor to world leaders.
Thank You!Next Steps? QuesZons? More Info Visit http://cimapr.net/LatinCacs
Photo Credits Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetcSlide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfxSlide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/Slide 9,10 - Olivier Blanchards - http://thebrandbuilder.wordpress.comSlide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustinSlide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/Slide 14 - by ericvv - http://www.flickr.com/photos/ericvvSlide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennettSlide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutterSlide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
Photo Credits Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepalSlide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffreySlide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemonSlide 37 - by comedy_nose - http://www.flickr.com/photos/comedynoseSlide 38 - by vinotrip - http://www.flickr.com/photos/vinotripSlide 39 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenterSlide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/Slide 49 - Robbie Vorhaus - http://Vorhaus.comSlide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
Photo Credits Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooleySlide 53 - by Dan4th - http://www.flickr.com/photos/dan4thSlide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/
Raúl ColónCISA, CGEIT, ISO 27001 LA raulcolon.net cimapr.net TwiIer: @rj_c Google +: gplus.to/raul