International Student Recruitment Suraj Shah | Account Manager | Higher Education surajs@chameleonnet.co.uk | +44 20 7332 6365

International Recruitment Campaign for HEIs How to digitally attract , engage with and recruit international students... ... while mobilising your existing international students to: help with language translation overcome cultural barriers gain valuable online marketing work experience

How to digitally attract , engage with and recruit international students... ... while mobilising your existing international students to:

help with language translation

overcome cultural barriers

gain valuable online marketing work experience

3 Stage International Recruitment Campaign Stage #1: Campaign Preparation Stage #2: Creation of Online Destination Stage #3: Community Engagement

Stage #1: Campaign Preparation

Stage #2: Creation of Online Destination

Stage #3: Community Engagement

Stage #1: Campaign Preparation Identify: course, country, results Form your team: International Student Ambassadors Define strategy: online destination & engagement

Identify: course, country, results

Form your team: International Student Ambassadors

Define strategy: online destination & engagement

Stage #2: Creation of Online Destination Dedicated optimised microsite OR dedicated optimised web pages on current site Embedded with researched keywords Language : local & English Google Analytics code to monitor traffic

Dedicated optimised microsite OR dedicated optimised web pages on current site

Embedded with researched keywords

Language : local & English

Google Analytics code to monitor traffic

Stage #3: Community Engagement Defined buzz creation & link building campaign Attract traffic to new online destination Improve link equity Generate good will

Defined buzz creation & link building campaign

Attract traffic to new online destination

Improve link equity

Generate good will

3 Stage International Recruitment Campaign Stage #1: Preparation Stage #2: Online Destination Stage #3: Engagement

Stage #1: Preparation

Stage #2: Online Destination

Stage #3: Engagement

Tips for a Successful Campaign Regular campaign review sessions Monitor and collate results Produce and circulate reports : Keyword positioning Link building Keep strategy current

Regular campaign review sessions

Monitor and collate results

Produce and circulate reports :

Keyword positioning

Link building

Keep strategy current

Higher Education Specialists For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Higher Education +44 (0) 20 7332 6365 | [email_address]