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How to digitally attract, engage with and recruit international students

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Digital Student Recruitment: How to digitally attract, engage with and recruit international students while mobilising you existing international students to help with language translation, overcome cultural barriers, and gain valuable online marketing work experience. Presented at the CASE Beyond the Hype (#CASEbth) seminar - 14 May 2009. By Suraj Shah, Chameleon Net

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How to digitally attract, engage with and recruit international students

  1. 1. International Student Recruitment Suraj Shah | Account Manager | Higher Education surajs@chameleonnet.co.uk | +44 20 7332 6365
  2. 2. International Recruitment Campaign for HEIs <ul><li>How to digitally attract , engage with and recruit international students... ... while mobilising your existing international students to: </li></ul><ul><ul><li>help with language translation </li></ul></ul><ul><ul><li>overcome cultural barriers </li></ul></ul><ul><ul><li>gain valuable online marketing work experience </li></ul></ul>
  3. 3. 3 Stage International Recruitment Campaign <ul><li>Stage #1: Campaign Preparation </li></ul><ul><li>Stage #2: Creation of Online Destination </li></ul><ul><li>Stage #3: Community Engagement </li></ul>
  4. 4. Stage #1: Campaign Preparation <ul><li>Identify: course, country, results </li></ul><ul><li>Form your team: International Student Ambassadors </li></ul><ul><li>Define strategy: online destination & engagement </li></ul>
  5. 5. Stage #2: Creation of Online Destination <ul><li>Dedicated optimised microsite OR dedicated optimised web pages on current site </li></ul><ul><li>Embedded with researched keywords </li></ul><ul><li>Language : local & English </li></ul><ul><li>Google Analytics code to monitor traffic </li></ul>
  6. 6. Stage #3: Community Engagement <ul><li>Defined buzz creation & link building campaign </li></ul><ul><li>Attract traffic to new online destination </li></ul><ul><li>Improve link equity </li></ul><ul><li>Generate good will </li></ul>
  7. 7. 3 Stage International Recruitment Campaign <ul><li>Stage #1: Preparation </li></ul><ul><li>Stage #2: Online Destination </li></ul><ul><li>Stage #3: Engagement </li></ul>
  8. 8. Tips for a Successful Campaign <ul><li>Regular campaign review sessions </li></ul><ul><li>Monitor and collate results </li></ul><ul><li>Produce and circulate reports : </li></ul><ul><ul><li>Keyword positioning </li></ul></ul><ul><ul><li>Link building </li></ul></ul><ul><li>Keep strategy current </li></ul>
  9. 9. Higher Education Specialists For further information: www.chameleonnet.co.uk/education Suraj Shah | Account Manager | Higher Education +44 (0) 20 7332 6365 | [email_address]

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