Social media platforms are opening up their platforms to third parties through APIs in order to increase services that are integrated with social media. Over 130 Facebook APIs enable sharing of user social activity data with third party services if allowed by the user. More than 10 million apps and websites have integrated with Facebook to save on development and operating costs, focus on core functions, and leverage social media for marketing.

1. Social

2. media

3. Customer

4. Management

5. Platform

7.
for

8. Apps

9. Websites

10. Integrated

11. with

12. Social

13.
July

14. 2014

15.
COPYRIGHT

16. ©

17. RANKWAVE

18. 2014

19. All

20. Rights

21. Reserved

23. Open platform policy of social media
Market Volume Outlook
Social media platform companies are sharpening their competitive edges through sharing their platform
with 3rd parties and increasing services integrated with their platform.
1
This

24. document

25. contains

26. privileged

27. and

28. confidential

29. information

30. intended

31. only

32. for

33. the

34. use

35. of

36. the

37. individual

38. or

39. entity

40. to

41. which

42. it

43. is

44. addressed.

45. COPYRIGHT

46. ©

47. RANKWAVE

48. 2014

49. All

50. Rights

51. Reserved

52.
Open Graph APIs
130 +
Facebook

53. APIs

54. for

55. 3rd

56. parties

57. “Open

58. Graph”

59. presentation

60. by

61. Mark

62. Zuckerberg,

63. CEO

64. of

65. Facebook

66.
• Facebook provides over 130 Open Graph APIs which
enable users’ social activity data to be shared with 3rd
parties integrated with Facebook if it is allowed by the
users.
There are over 130 kinds of social
activity data shared by Open
Graph APIs of Facebook

67. Increase of services using social media platforms
Market Volume Outlook
Over 10 mil. of AppsWebsites developers apply member system of social media platform to their
services because it enables them to save cost of developing and operating services, to focus on
developing core functions, and to do marketing with using SNS.
2
This

68. document

69. contains

70. privileged

71. and

72. confidential

73. information

74. intended

75. only

76. for

77. the

78. use

79. of

80. the

81. individual

82. or

83. entity

84. to

85. which

86. it

87. is

88. addressed.

89. COPYRIGHT

90. ©

91. RANKWAVE

92. 2014

93. All

94. Rights

95. Reserved

96.
Saving cost of developing
and operating services
Marketing through using
social media
Focusing on developing
core functions of service
Number of Apps
Websites integrated
with Facebook
Over 10 million
Benefits

97. of

98. integration

99.
with

100. social

101. media

102.
Number

103. of

104. AppsWebsites

105. integrated

106. with

107. Facebook

108. and

109. representative

110. services

112. Issue of developers integrated with social platforms
Market Volume Outlook
3
This

113. document

114. contains

115. privileged

116. and

117. confidential

118. information

119. intended

120. only

121. for

122. the

123. use

124. of

125. the

126. individual

127. or

128. entity

129. to

130. which

131. it

132. is

133. addressed.

134. COPYRIGHT

135. ©

136. RANKWAVE

137. 2014

138. All

139. Rights

140. Reserved

141.
Developer secured social data with social platform.
But,
there is no tools to manage and apply the data for
developer’s services.

142. Rank.Cloud
Solution Introduction
4
This

143. document

144. contains

145. privileged

146. and

147. confidential

148. information

149. intended

150. only

151. for

152. the

153. use

154. of

155. the

156. individual

157. or

158. entity

159. to

160. which

161. it

162. is

163. addressed.

164. COPYRIGHT

165. ©

166. RANKWAVE

167. 2014

168. All

169. Rights

170. Reserved

171.
Rank.Cloud is a SaaS(Software-as-a-Service) for
enterprises.
Rank.Cloud is a web-based social customer
management service which collects and analyzes
social data of clients’ users in order to provide
information for managing customer relationship.
Rank.Cloud is a tool which enables developers integrated with social media to manage their social
users in easy way.

172. Structure of Rank.Cloud
Solution Structure
5
This

173. document

174. contains

175. privileged

176. and

177. confidential

178. information

179. intended

180. only

181. for

182. the

183. use

184. of

185. the

186. individual

187. or

188. entity

189. to

190. which

191. it

192. is

193. addressed.

194. COPYRIGHT

195. ©

196. RANKWAVE

197. 2014

198. All

199. Rights

200. Reserved

201.
Clients need only to input filtering conditions for extracting target customers. Then, Rank.Cloud
collects / analyzes / processes social data of clients’ users and provides information of target
customers wanted by clients from their users.
Collecting
social data
Analyzing
social data
Data
filtering
Information

202.
for

203. targeting

204.
customers

206.
SNS

207. ID,

208.
E-mail

209. address

210.
Phone

211. number

212.
Rank.Cloud
Social data of
clients’ users
Input filtering conditions for
extracting target customers
Target Ad with
SNS / E-mail / SMS
Tailored InApp
message and events
“Big mouth”
relationship
management
Service

213. structure

214. of

215. Rank.Cloud

217. Application fields of Rank.Cloud
Solution Usage
6
This

218. document

219. contains

220. privileged

221. and

222. confidential

223. information

224. intended

225. only

226. for

227. the

228. use

229. of

230. the

231. individual

232. or

233. entity

234. to

235. which

236. it

237. is

238. addressed.

239. COPYRIGHT

240. ©

241. RANKWAVE

242. 2014

243. All

244. Rights

245. Reserved

246.
Rank.Cloud is a solution which enables social big data to be immediately applied to clients’ practical
uses such as ①acquiring new customers, ②vitalizing the services, ③managing customer relationship,
④monitoring VOC.
Acquiring new
customers
Vitalizing the
services
Customer relationship
management
Voice of Customer
management
• Social data contains daily
life of customers.
• With monitoring their
social activities, their
daily life can be
connected to services.
• Clients can vitalize their
services with providing
tailored services from the
connection.
• Targeting potential
customers with over 25
filters for acquiring new
customers
• Advertising can be
implemented to the right
target users through
SNS Target Ad because
target information is
provided with SNS ID
• Influential power of “big
mouth” is higher than
any other people in SNS
which all users can be
connected each other.
• Rank.Cloud can identify
“big mouth” for clients
who they have to focus
on for managing their
service reputation.
• Clients can monitor the
real voice of their
customers in the daily
life.
• Clients can monitor the
VOC through filtering the
users’ SNS postings
with keywords related to
specific issues

247. Case Study of Rank.Cloud
Solution Case Study
7
This

248. document

249. contains

250. privileged

251. and

252. confidential

253. information

254. intended

255. only

256. for

257. the

258. use

259. of

260. the

261. individual

262. or

263. entity

264. to

265. which

266. it

267. is

268. addressed.

269. COPYRIGHT

270. ©

271. RANKWAVE

272. 2014

273. All

274. Rights

275. Reserved

276.
Rank.Cloud enables clients to analyze their users’ social activities and to provide effective tailored
customer management. The effectiveness of Rank.Cloud has been proven by various cases.
A

277. case

278. of

279. acquiring

280. new

281. customer

282.
CTR of Ad
15 times
higher
Procedure
terms of Ad
Shortened
by 50%
ü Average

283. CTR

284. of

285.
Facebook

286. Ad

287. is

288.
0.96%.

289. CTR

290. of

291. the

292.
company’s

293. ad

294. was

295.
15

296. times

297. higher

298. than

299.
that.

300.
ü The

301. company

302. usually

303.
implemented

304.
advertising

305. for

306. over

307.
14

308. days

309. with

310.
traditional

311. online

312. ad.

313.
Rank.Cloud

314. Target

315.
ad

316. shortened

317. the

318.
term

319. by

320. 7

321. days

322. and

323.
achieved

324. the

325. goal

326.
An

327. online

328. consulting

329. company

330. for

331. studying

332.
abroad

333. identified

334. the

335. users

336. who

337. wrote

338. SNS

339.
postings

340. using

341. keywords

342. “

343. studying

344. abroad”

345.
through

346. Rank.Cloud

347. and

348. implemented

349. target

350.
marketing

351. to

352. them.

353.
A

354. case

355. of

356. vitalizing

357. the

358. service

359.
% of joining
the event
3 times
higher
ü %

360. of

361. joining

362. the

363.
event

364. of

365. targeted

366.
users

367. is

368. 3

369. times

370.
higher

371. than

372. that

373. of

374.
general

375. users

376. who

377.
never

378. visited

379. a

380.
baseball

381. stadium.

382.
ü The

383. event

384. winners

385.
were

386. given

387. two

388.
tickets

389. for

390. watching

391.
together

392. with

393. their

394.
friends.

395.
ü The

396. event

397. were

398.
vitalized

399. by

400. baseball

401.
fans

402. who

403. vividly

404.
joined

405. the

406. event

407. and

408.
shared

409. it

410. in

411. SNS

412.
A

413. mobile

414. app

415. company

416. planned

417. a

418. marketing

419.
event

420. for

421. giving

422. baseball

423. game

424. tickets.

425. For

426.
vitalizing

427. the

428. event,

429. the

430. company

431. implemented

432.
target

433. ad

434. to

435. SNS

436. users

437. who

438. did

439. social

440. check-in

441.
around

442. a

443. baseball

444. stadium

445. through

446. Rank.Cloud.

447.
A

448. case

449. of

450. big

451. mouth

452. viral

453. effect

454.
# of joining
the service
103 times
increase
Duration time
per user
16%
ü Average

455. number

456. of

457.
daily

458. users

459. joining

460.
the

461. service

462. was

463.
increased

464. by

465. 103

466.
times

467. than

468. that

469. of

470.
before

471. during

472. the

473.
same

474. periods.

475.
ü Duration

476. time

477. which

478.
means

479. a

480. site

481. loyalty

482.
index

483. was

484. increased

485.
by

486. 16%.

487.
ü Page

488. view

489. per

490. user

491.
which

492. means

493. a

494.
service

495. vitalization

496.
index

497. was

498. increased

499.
by

500. 10%.

501.
A

502. mobile

503. app

504. company

505. had

506. not

507. implemented

508.
any

509. marketing

510. activity

511. for

512. 1

513. month

514. after

515.
launching.

516. The

517. company

518. implemented

519. viral

520.
marketing

521. with

522. social

523. “big

524. mouth”

525. users

526. selected

527.
by

528. Rank.Cloud.

529.
Impression
in SNS
93,639

530. Advantages of Rank.Cloud (1/3)
Solution Strength
8
This

531. document

532. contains

533. privileged

534. and

535. confidential

536. information

537. intended

538. only

539. for

540. the

541. use

542. of

543. the

544. individual

545. or

546. entity

547. to

548. which

549. it

550. is

551. addressed.

552. COPYRIGHT

553. ©

554. RANKWAVE

555. 2014

556. All

557. Rights

558. Reserved

559.
Rank.Cloud supports various social media platforms offering Oauth system and provides over 25
analysis filters for extracting target information. It can be also interlocked with clients’ system in various
way so that it can be integrated and operated easily.
JSON
File/URL Download
HTTP/FTP/DB
Connect
Supported

560. platforms

561. Providing

562. 25

563. analysis

564. filters

565. for

566. targeting

567. Interlocking

568. in

569. various

570. way

572. Advantages of Rank.Cloud (2/3)
Solution Strength
9
This

573. document

574. contains

575. privileged

576. and

577. confidential

578. information

579. intended

580. only

581. for

582. the

583. use

584. of

585. the

586. individual

587. or

588. entity

589. to

590. which

591. it

592. is

593. addressed.

594. COPYRIGHT

595. ©

596. RANKWAVE

597. 2014

598. All

599. Rights

600. Reserved

601.
Rank.Cloud is operated on cloud system of Amazon Web Service. Therefore, it provides clients with
stable and reasonable service which was credited by Amazon as an excellent case.
ü Immediately

602. applicable

603. for

604. practical

605. uses

606. without

607. installation

608. and

609. saving

610.
the

611. installation

612. and

613. operation

614. cost

615. because

616. it

617. is

618. provided

619. by

620. SaaS

621.
format.

622.
ü Very

623. stable

624. system

625. operated

626. on

627. Amazon

628. Web

629. Service.

630.
ü Instantly

631. applicable

632. for

633. services

634. because

635. the

636. social

637. data

638. is

639. collected

640. and

641.
analyzed

642. on

643. real-time.

644.
ü Reasonably

645. payable

646. because

647. clients

648. can

649. pay

650. for

651. the

652. number

653. of

654. how

655. many

656.
users

657. they

658. analyze.

659.
ü Available

660. for

661. building

662. independent

663. analysis

664. system

665. if

666. clients

667. strongly

668.
need

669. data

670. security.

672. Advantages of Rank.Cloud (3/3)
Solution Strength
10
This

673. document

674. contains

675. privileged

676. and

677. confidential

678. information

679. intended

680. only

681. for

682. the

683. use

684. of

685. the

686. individual

687. or

688. entity

689. to

690. which

691. it

692. is

693. addressed.

694. COPYRIGHT

695. ©

696. RANKWAVE

697. 2014

698. All

699. Rights

700. Reserved

701.
Rank.Cloud is easy to use because it can be started with inserting Oauth code into the clients’ service
program and clicking a few times. It also offers reasonable prices by the amount of usage.
Simple

702. one-time

703. process

704.
GET

705. /oauth/access_token?

707.
client_id={app-id}

709.
client_secret={app-secret}

711.
grant_type=client_credentials

713.
Inserting

714. “Graph

715. API

716.
Call”

718.
Simple

719. “SNS

720. Oauth”

721. integration

722. with

723. inserting

724.
“Graph

725. API

726. Call”

727.
Reasonable

728. price

729.
Pay As You Go
Subscription
• Payable for the amount of using social analysis
system
• Useful when number of analysis subject is small or
when analysis is not frequently needed
• Payable for fixed price monthly regardless of the
amount of using social analysis system
• Useful when number of analysis subject is large or
when high increase in sales is expected from
targeting ad

730. Company Introduction
Company Overview
RANKWAVE is a company specialized in social big data analysis founded by key people from Cyworld/
NateOn(Korean big social media services). RANKWAVE provides social big data solutions which all
enterprises must utilize for their success at the age of social media.
11
This

731. document

732. contains

733. privileged

734. and

735. confidential

736. information

737. intended

738. only

739. for

740. the

741. use

742. of

743. the

744. individual

745. or

746. entity

747. to

748. which

749. it

750. is

751. addressed.

752. COPYRIGHT

753. ©

754. RANKWAVE

755. 2014

756. All

757. Rights

758. Reserved

759.
Company

760. Name

761. RANKWAVE

762. Co.,

763. Ltd.

764.
Founder

766. CEO

767. Sungwha

768. Shim

769.
Founded

771. February

772. 1,

773. 2012

774.
Office

784. Deoksan

785. Bldg.

786. 301,

787. Bangbae

788. 852-1,

789. Seocho,

790. Seoul

791. (137-837)

792.
Industry

794. Social

795. Big

796. Data

797. Platform

798.
Products

820. Rank.Cloud

858. Social

859. Marketing

860. Services

861. (Social

862. Influence

863. Marketing,

864. RANKPLACE)

902. Social

903. Analytic

904. Services

905. (Social

906. BI

907. Solution,

908. Real-time

909. Social

910. Issue

911. Alerting)

912.
Employees

914. 12

915. (2014)

916.
Website

918. www.rankwave.com

920.
Facebook

941. www.facebook.com/RankWave

943. People
12
Company Overview
We are professionals in social media service and large size real-time communication data who have
over 10-year-experience and success experiences in this field. We have been working together in the
same organization for over 5 years so that we have nice team work
This

944. document

945. contains

946. privileged

947. and

948. confidential

949. information

950. intended

951. only

952. for

953. the

954. use

955. of

956. the

957. individual

958. or

959. entity

960. to

961. which

962. it

963. is

964. addressed.

965. COPYRIGHT

966. ©

967. RANKWAVE

968. 2014

969. All

970. Rights

971. Reserved

972.
CEO

973. ­–

974. SungWha

975. SHIM

976. CTO

977. ­–

978. HyoungEun

979. KIM

980.
CSO

981. ­–

982. Dennis

983. PARK

984. CMO

985. ­–

986. HyungSuk

987. KIM

988.
Over

989. 10-year-experience

991.
Professionals

992. in

993. social

994. media

995. service

996. and

997. large

998.
size

999. real-time

1000. communication

1001. data

1002. with

1003. over

1004. 10-
year-experience

1005.
Success

1006. Experiences

1008.
The

1009. world’s

1010. first

1011. social

1012. network

1013. service

1014. Cyworld

1015. and

1016.
Korea

1017. No.1

1018. instant

1019. messenger

1020. service

1021. NateOn

1022.
Team

1023. work

1025.
Co-working

1026. together

1027. for

1028. over

1029. 5

1030. years

1031. in

1032. the

1033. same

1034.
company

1036.
Director

1037. @NateOn

1038. Biz

1039.
Director

1040. @Cyworld

1041. of

1042. SK

1043. Group

1044.
Team

1045. Manager

1046. @NateOn

1047. Biz

1048.
Team

1049. Manager

1050. @NateOn

1051. of

1052. SK

1053. Group

1054.
Director

1055. @Freechal

1056.
Director

1057. @Playforum

1058.
Manager

1059. @YD

1060. Online

1061.
Manager

1062. @Cyworld

1064. Technology
Company Overview
We have social big data analysis algorithms protected by patents. We also have our own social big data
platform credited by Amazon Web Service for an excellent system architecture.
13
* http://www.slideshare.net/awskorea/rankwave
This

1065. document

1066. contains

1067. privileged

1068. and

1069. confidential

1070. information

1071. intended

1072. only

1073. for

1074. the

1075. use

1076. of

1077. the

1078. individual

1079. or

1080. entity

1081. to

1082. which

1083. it

1084. is

1085. addressed.

1086. COPYRIGHT

1087. ©

1088. RANKWAVE

1089. 2014

1090. All

1091. Rights

1092. Reserved

1093.
Patented

1094. Core

1095. Algorithms

1096. Credited

1097. System

1098.
Credited

1099. by

1100. Amazon

1101. for

1102. an

1103. excellent

1104. social

1105. big

1106. data

1107. platform

1108.
Patents

1109.
Social

1110. media

1111. con
tents

1112. analysis

1113.
Method

1114. and

1115. apparatus

1116. for

1117. settin
g

1118. data

1119. value

1121.
KOR.

1122. 10-1346287,

1123. PCT

1124. .

1125. KR2013-001764

1126.
Social

1128. influence

1129.
power

1130. analysis

1131.
Method

1132. and

1133. apparatus

1134. for

1135. settin
g

1136. user

1137. influence

1138. value

1139. in

1140. network

1141. service

1143.
KOR.

1144. 10-1346288,

1145. PCT.

1148. KR2013-001750

1149.
Social

1150. influence

1151.
marketing

1152. busine
ss

1153. model

1154.
Method

1155. and

1156. apparatus

1157. for

1158. provi
ding

1159. advertisement

1161.
information

1163.
KOR.

1164. 10-2012-0112677,

1165. Patent-pending

1166.
Holding

1167. patented

1168. algorithms

1169. for

1170. analyzing

1171. social

1172. big

1173. data

1175. Contact Us
Thank You
Telephone : 82-2-537-4849
E-Mail : sales@rankwave.net
Homepage : www.rankwave.com
: www.facebook.com/RankWave