Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a strong mobile strategy can deliver.

1. ERIN FETSKO PRESO: http://bit.ly/SCON12adoptmobile