More Related Content Similar to Build a Strong & Powerful Elastic Brand (20) Build a Strong & Powerful Elastic Brand4. What’s going happen today?
10:00 - Introduction/ Icebreaker
10:15 - Session One What Why & How?
11:15 - Coffee Break
11:30 - Session Two Essence, Integrations & Control
12:45 - Lunch
13:15 - Session Three Stretching & Extending
14:30 - Afternoon Break
14:45 - Session Four Workshops
16:00 - Home
10. “The set of emotions, memories,
stories and relationships that, taken
together, account for a consumer’s
decision to choose one product or
service over another.”
Seth Godin
37. What is your MISSION
What gets you out of bed?
What can we get behind?
40. “In the factory we make cosmetics.
In the drugstore we sell hope.”
Charles Revson - Revlon
41. What do your customers
and prospects already think?
Perception is everything
42. What qualities do you want them
to associate with your business?
BTW we are all professionals
46. We provide …. (Product or Service)
For …. (Target Audience)
Who …. (Specific Need)
So that … (Desired Outcome)
Without …. (Negative Influence)
50. The Brand Guide ESSENTIALS
Logo Usage
Fonts & Typography
Colour
Images
Text & Tone