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Mapping Your Career

By UTS Careers Service for students interested in a career in the Media, Arts & Production (MAP) industry

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Mapping Your Career

  1. 1. UTS Careers ServiceMAPPING YOUR CAREER Project Presentation 2011
  2. 2. Presentation Outline• Introduction• Aims and Objectives• Methodologies• Key Themes• Findings• Project Outcomes
  3. 3. Introduction• Purpose of the project• Government funding and industry partner
  4. 4. Aims and Objectives• Highlight valuable media arts job-seeker strategies• Skills and attributes valued in the media arts industries• Importance of industry work experience• Provide an overview of entry-level possibilities• Advice on self-presentation and presentation of production work• Current and Future Industry Trends
  5. 5. Methodologies• Employer Interviews• Employer Survey• UTS MAP Academic Interviews• UTS MAP Alumni Survey
  6. 6. a) Employer Interviews• 12 Industry Employers• Audio Interviews• Edited and transcribed
  7. 7. Industry employers Sound Radio Studios 301 SBS Radio Huzzah Sound FBI Radio Film & Video Web Design Frame, Set & Match Reactive - Carl Panczak The Feds Wiliam - Robert Beerworth Animal Logic Animation Television SLR Productions - Suzanne Ryan ABC Foxtel
  8. 8. b) Employer Survey• 12 question survey• Cooperation with AIMIA• Encore Directory
  9. 9. c) UTS Academic Interviews• 4 Media Arts and Production academics
  10. 10. d) UTS Media Arts & Production Alumni Survey• 178 former MAP students emailed link to survey• 242 former MAP students mailed hardcopy survey
  11. 11. Research Participants• 56 employers (44 survey respondents + 12 interviews)• 25 UTS MAP alumni• 4 UTS MAP academics
  12. 12. Key themes • The Interview and CV• Job-seeker Strategies • Entry-level Positions• Work Experience • Advancement Opportunities• Networking • Industry Events• Technical Skills • Academic Record• Non-technical Skills • Current and Future Industry• Production Portfolio Trends
  13. 13. 1. Job-seeker Strategies• Most useful to graduates according to employers –i) Internshipsii) Industry events/Networkingiii) Professional Association and Job Vacancy websitesiv) Company websites• Creative arts focused websites (Arts Hub, the Loop, Digital Labourer’s Federation)• Company websites ideal for introducing oneself to a company• Word of mouth and peer-referral
  14. 14. 2. Work Experience• Highly regarded by employers• Broadening networks• Professional Placements• Volunteering on projects
  15. 15. 3. Networking• Acknowledged by employers as highly beneficial• Encouraged by UTS academics• Considered important by UTS alumni in gaining entry-level positions
  16. 16. 4. Technical Skills• Industry-standard softwares• File management and editing skills• Generalist vs. specialist skills
  17. 17. 5. Non-technical Skills• Wide range of valued personal attributes• Relatively small industry in Australia• Technical vs. non-technical skills
  18. 18. 6. Production Portfolio• Important factor in revealing a student/graduates abilities• Online and printed versions• Methods of selection and presentation
  19. 19. 7. The Interview and CV• Familiarity with company, company history and position description• Prepared responses• Clear and concise CV
  20. 20. 8. Entry-level Positions• Wide variety of production assistant roles:• Video Production Specialist• Senior Online and Content Producer• Production Accounting Assistant• Documentary Director• Documentary Researcher• Writer/Segment Producer• Co-Producer• Freelance Director• Designer• Compositor• Technological developments opening up new positions
  21. 21. 9. Advancement Opportunities• Much room for professional advancement• E.g. Trainee Captioner > Level 3 Captioner > Level 2 Captioner > Level 1 Captioner > Supervisor > Manager• Echoed by UTS alumni
  22. 22. 10. Industry Events• Wide range of industry events held by a variety of organisations:• SMPTE (Society of Motion Picture and Television Engineers)• Semi-Permanent• Screen Hub• AFTRS (Australian Film, Television & Radio School)• Screen Australia• AIMIA (Australian Interactive Media Industry Association)• DLF (Digital Labourers Federation)• Ideal for networking and broadening interests• Important for employers to maintain a presence within the industries
  23. 23. 11. Academic Record• Mixed views on importance of academic record• Indicator of intelligence, aptitude and dedication• Practical experience and production portfolio generally regarded as more important than academic record alone
  24. 24. 12. Current and Future Industry Trends• Affordability of production equipment• Increased competition for jobs• Difficulty in finding suitably skilled graduates• Opportunities brought about by explosion in digital media
  25. 25. Project Outcomes• Student Information Booklet• Final Report for Department of Education, Employment and Workplace Relations (DEEWR)• Audio files comprising excerpts of academic and employer interviews and compiled by key themes• Both the booklet & the audio files are on our Communications Courses page: http://datasearch2.uts.edu.au/fass/communication/courses/producti on/index.cfm

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