This document discusses using social media data mining techniques to predict the future. It describes how coolhunting, which involves analyzing innovative people and ideas spreading online, can be used to predict things like box office revenues, make investment decisions, and anticipate medical issues like flu outbreaks. The document provides examples of companies that use these techniques and outlines 10 steps for becoming a coolhunter, including learning about swarm creativity, starting an online community of innovators, and developing data analysis skills.

1. www.thinkgeek.com
Coolhunting → How To Predict The Future
Using Social Media Data Mining Techniques
@stevejlock

2. About Me
=> Digital Producer for GPMD.
=> UK Co-Chair for SEMPO.
=> Most people know me from Analytics SEO.
=> Worked with hundreds of digital agencies,
start ups and major brands on thousands of
online campaigns.
=> I've been lucky enough to speak at lots of
industry events and been featured in the likes
of .net Magazine and Webmaster Radio.
@stevejlock

3. SXSW Interactive
http://static.tumblr.com/
@stevejlock

4. Collective Intelligence History
michellescreativetreasures.blogspot.com
@stevejlock

5. Collective Intelligence History
http://www.anglersmail.co.uk/
@stevejlock

6. Collective Intelligence History
@stevejlock

7. Collective Intelligence History
http://thefrogweb.files.wordpress.com/
@stevejlock

8. Peter Gloor (MIT)
http://i.ytimg.com/
@stevejlock

9. Introduction To Coolhunting
http://www.aaanything.net/
@stevejlock

10. Diffusion of Innovation
http://en.wikipedia.org/
@stevejlock

11. Diffusion of Innovation
http://en.wikipedia.org/
@stevejlock

12. Mining Innovators = #winning
http://blog.softcircus.com/
@stevejlock

13. Swarm Creativity
http://i.huffpost.com/
@stevejlock

14. How Coolhunting Is Being Used Today
=> Predict Hollywood box office takings.
=> Its been used to game stock markets & make
investment decisions.
=> Google predicting flu outbreaks & formal
medical research.
=> Business decisions inc. product development
roadmaps & retail / e-commerce.
=> BBC research believe this behaviour could be
the next step of evolution for the human race.
@stevejlock

15. Almost As Awesome As Back To The Future
icollector.com
@stevejlock

16. Yet Easy To Understand As An SEO ;-)
http://www.demoscience.org/
@stevejlock

17. Coolhunting In Action: Case Studies
http://blogs.sundaymercury.net/
@stevejlock

18. http://blog.majesticseo.com/research/predicting-elections/
Majestic SEO Election Predictions
@stevejlock

19. Alterian SM2 X Factor Predictions
http://www.engagingtimes.com/
@stevejlock

20. The Starbucks Creative Group
@stevejlock

21. Google 20 Percent Time
@stevejlock

22. Mozilla Firefox Licencing
@stevejlock

23. IBM Donated 500 Patents To The Swarm
@stevejlock

24. The WWW & Tim Berners-Lee
http://3.bp.blogspot.com/
@stevejlock

25. The Cisco Galaxy Effect
@stevejlock

26. Salesforce Idea Exchange
@stevejlock

27. Dell IdeaStorm
@stevejlock

28. 10 Steps To Becoming A Coolhunter
http://supportyourlocalgunfighter.com/
@stevejlock

29. 1. Simples – Download These Slides!
http://www.insuranceage.co.uk/
@stevejlock

30. 2. Read Peter Gloor's Research & Books
@stevejlock

31. 3. Learn About Swarm Creativity & COIN's
http://www.recycle.co.uk/
@stevejlock

32. 4. Start Your Own COIN
http://www.londonmet.ac.uk/
@stevejlock

33. 5. Learn The Tools Of The Trade
http://www.jejamescycles.co.uk/
@stevejlock

34. 6. Coolhunt An Online Community
http://www.armedforces-int.com/
@stevejlock

35. 7. Analyse Your Own COIN
http://flowingdata.com/
@stevejlock

36. 8. Become A Coolfarmer
Wikimedia.org
@stevejlock

37. 9. Develop Python Skills
@stevejlock

38. 10. Maybe Even Become A Data Scientist?!
http://3.bp.blogspot.com/
@stevejlock

39. Resources: Cool Books & Research
=> Peter Gloor Books & Papers
=> ICKN Coolhunting Research Downloads
=> Analyzing Social Media Networks with NodeXL
=> Mining the Social Web
=> Groundswell
=> Python for Data Analysis
=> Analyzing (Social Media) Networks with NodeXL
@stevejlock

40. Resources: Cool Software
=> Condor / TeCFlow Software
=> NodeXL
=> Mining The Social Web Code (github)
=> Gephi
=> Google Fusion Tables
=> Mentionmapp
=> Salesforce Ideas (Originally CrispyNews)
=> RSS Owl
=> RapidMiner
@stevejlock

41. Resources: Cool Blog Posts & Articles
=> Mapping github
=> How do I become a data scientist?
=> Visualize your Site’s Link Graph with NodeXL
=> How to Visualize Open Site Explorer Data in Gephi
=> Visualize Your Backlinks with Google Fusion Tables
=> One More Great Way to Use Fusion Tables for SEO
=> Twitter network analysis and visualisation II: NodeXL
@stevejlock

42. Resources: Cool Websites
=> Swarm Creativity Blog
=> Connected Action Blog (NodeXL)
=> Groundswell / Empowered
=> Majestic SEO Research
=> Gephi Blog
=> Udacity
@stevejlock

43. Thanks for listening :-)
Feel free to connect:
=> Slides: slideshare.net/stevejlock
=> Email: stevegpmd@gmail.com
=> Twitter: @stevejlock / @gpmd
=> LinkedIn: linkedin.com/in/stevejlock
@stevejlock