Promotion: the internet in the promotional mix Week 7 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.

1. MKTG7037 / MKTG2032 E-marketing Week 6

2. Course Structure Chapter 15 International marketing 21 May 12 Chapter 14 Relationship marketing 28 May 13 Chapter 13 Services marketing online 14 May 11 Chapter 12 Distribution 7 May 10 Chapter 11 Pricing strategies 30 April 9 Chapter 10 Promotion 2: the internet as a promotional medium 23 April 8 Chapter 9 Promotion: the internet in the promotional mix 2 April 7 Chapter 8 The role of product in internet marketing 26 March 6 Chapter 7 The internet in marketing strategy 19 March* 5 Chapter 6 Applications for business and non-business 12 March 4 Chapter 5 Creating cybercommunities 5 March 3 Chapter 4 Consumer behaviour 26 February 2 Chapter 3 Unique features of internet-based marketing 19 February 1 Topic(s)/Task(s) Week beginning Week No

4. Dealing with a few internet matters

5. http://www.euroblog2007.org/euroblog2007-results.pdf http://www.euroblog2007.org/

6. http://www.euroblog2007.org/

8. More fun than assignment marking

9. You’re probably going to hate this part IN CLASS INTERACTIVITY!

11. Don’tcha hate it when I take survey results seriously?

18. Three dimensions of promotion Source: Kiani, G. 1998, ‘Marketing opportunities in the digital world’, Internet Research: Electronic Networking Applications and Policy , vol. 8, no. 2, pp 185–94.