E Marketing Week07
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Promotion: the internet in the promotional mix...
Promotion: the internet in the promotional mix
Week 7 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
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