Media kit for MarTechShared.com - the fast growing community worldwide for marketing technologies

1. Digital Media Guide
2016

2. The Fastest Growing Community for
Marketing Technology Decision Makers
Marketing Automation
Social Media
CRM
Analytics
Web
Impertion Ltd www.martechshared.com 2
April 2016: 25,000+ Members Globally

3. Shared Content
“Insider”
Product
Experience
Q&A
3
Webinars
Events
Research
CredPoints
Research
Webinars
Apps
Groups
Free
Templates
Videos
Impertion Ltd www.martechshared.com

4. Why Are We Growing So Quickly?
 More than just editorial
 Dynamic, interactive peer-to-peer sharing by Members that are engaged
 Editorial alone is being seen by many Executives as too “old school”
 Social Media 3.0 – we’re breaking the mould!
 We go beyond LinkedIn, Facebook, Twitter, etc
 Sharing of valuable free strategic tools, templates, apps and research
 Plus…Groups, Q&A, Answer scoring, How-to Videos, Webinars
 Insider – what’s it like to work with solution X?
4Impertion Ltd www.martechshared.com

5. Members by Company Size (Employees)
5Impertion Ltd www.martechshared.com
1-50
8%
51-100
11%
101-500
7%
501-1000
13%
1,001 - 10,000
27%
10,001 +
34%
1-50 51-100 101-500 501-1000 1,001 - 10,000 10,001 +

6. Members by Industry
6Impertion Ltd www.martechshared.com
0%
2%
4%
6%
8%
10%
12%
14%

7. Members by Role
7Impertion Ltd www.martechshared.com
VP/ Director
24%
Manager
38%
CFO/COO/CEO
18%
Other
20%

8. Members by Country
8Impertion Ltd www.martechshared.com
0% 5% 10% 15% 20% 25% 30%
ANZ
SE Asia
EMEA
North America
South America
Other

9. Market Research
 Focus Groups with Members meeting specific criteria
 To help generate ideas or get quick feedback from a specific segment of your
market
 Polls and quantitative research
 Messaging workshops
 Our consulting team can work with you and Members of our community to develop
and test “killer messaging” that resounds with your market
Impertion Ltd www.martechshared.com 9

10. Marketing to Our Members – Why?
 IDG research shows that B2B technology decision-makers download an average
of 7 informational assets as they look through their purchasing options.
 Forrester Research confirms that “Getting the right prospects to view their
content is the marketer’s greatest challenge.”
 According to CEB research 57% of a B2B purchase decision is complete before
a customer even calls a supplier.
 86 percent of respondents from a study by Research+Data Insights found that
word of mouth from peers was the most influential factor in narrowing their
options for potential vendors.
 According to the DemandGen report, 83 percent of B2B buyers say they have
turned to white papers for research. Other popular forms of content assessed
by researchers included webinars, blog posts, and videos.
 Webinars and online events are continuing to grow in prominence. According
to research by Globalspec seven out of 10 engineers attended at least one
event and 32 percent went to four or more events.
10Impertion Ltd www.martechshared.com

11. Engaging Our Members - Marketing
11
Banner / Newsletter Ads
White Paper / Video Downloads
Webinars
Free trial products / demo’s
• Awareness
• Interest
• Evaluation
• Trial
• Purchase
Impertion Ltd www.martechshared.com

12. Targeting Criteria
 Industry
 Geography
 Job Title
 Company Size
 Limitations:
 We must have a critical mass of Members to target for your tactic
 A single city, a specific account, or a single industry may be problematic
 Additional qualifying questions (e.g. BANT) will increase the price per lead. We
also have to be respectful of the type / number of questions we ask out Members
to answer.
 We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users”
for example
Impertion Ltd www.martechshared.com 12

13. Research Downloads: Data We Provide To You
 First Name and Last Name
 Job Title
 Company Name
 Email
 Telephone
 City and Country
 Company Size
 Approval by the Member to provide their details to you
Impertion Ltd www.martechshared.com 13

14. Case Study
 White paper download campaign focused on Asia Pacific
 Client: Marketing agency + one of the world’s largest technology companies
 Topic: Ebook for marketing automation
 Targeting criteria: Marketing decision makers. Companies with 500+ employees.
 Goal: 600 downloads – reached within three months of campaign launch
 Read the full case study here: http://impertion.com/martechshared
“Both we and our client are thrilled with the results from MarTechShared.com. The
quality of the downloads is exactly what we were looking for and the service from
Impertion was professional and efficient. We look forward to working with the
MarTechShared community again soon!”
Impertion Ltd www.martechshared.com 14

15. Sample Packages – Guaranteed Results.
 White Paper / Video Downloads
 €85 per download
 Minimum package €4,250 (50 Downloads)
 Webinar Registrations
 €130 per Registrant
 Minimum package €3,250 (25 Registrants)
 Free Trial / Product Demo
 €170 per booking
 Minimum package €3,400 (20 Bookings)
 Newsletter / Banner Advertising
 Newsletter Ad - €450 per newsletter
 Banner Ad (Inner Page) - €500 per month
 Struggling to develop “killer content”?
 Talk to us. We can help you develop high impact content that drives engagement.
 We can also test it with a sample of our audience first
Impertion Ltd www.martechshared.com 15

16. Premium Sponsorship Packages
Gold Sponsor
 15% Discount
 Maximum of 8 Gold Sponsors
 €25,000 per year
 “Own” a sector
 Customised programme to suit your
needs
Platinum Sponsor
 25% Discount
 Maximum of 3 Platinum Sponsors
 €50,000 per year
 Branding on Home Page
 “Own” 3 Sectors
 Customised programme to suit your
needs
16Impertion Ltd www.martechshared.com

17. Thank You
We Look Forward To Engaging Your Brand With Our Members!
www.martechshared.com
info@martechshared.com