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Social Media Content Categories


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The 28 categories of social media content based on my Twitter Content Classification Framework (minus references this time)

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Social Media Content Categories

  1. 1. Social Media Content Categories (skewed for Twitter)Category Description1 Conversational Uses an @statement to address another user1.1 Action Activities involving other Twitter users, or tweets which describe the presence of other Twitter users.1.2 Query Any statement style tweet that ends with a question mark, as it represents an active attempt to engage responses from the community1.3 Referral @response which contains URLs or recommendation of other Twitter users. (Excludes RT @user)1.4 Response Tweets which commence with another user’s name2 News Events Identifiable newsworthy content2.1 Announcement Announcement of a forthcoming event including dates, venue or location, but without links or URLs.2.2 Hashtagged Event Any tweet which represents the live discussion of an identified or identifiable event such as a conference, live television or live event collected under a consistent #hashtag2.3 Headlines Breaking news and personal eye-witness accounts of news events. Factual or descriptive recount without overt opinion or comment2.4 Sport Identifiable results of sporting events. Factual or descriptive recount without overt opinion or comment2.5 Natural disaster Reports of catastrophic weather events, earthquakes, bush fires, floods or related extreme weather events2.6 Transport Traffic, transport, flight, road or rail related announcements including delays, accidents, postponements or other details of schedule changes2.7 Weather Report of prevailing weather conditions3 Pass along Tweets of endorsement of content3.1 Automated Endorsement Status announcements triggered by third party applications which also publish the URLs of content3.2 Endorsement Curated links to content which the sender believes will be of interest to their followers3.3 Retweet Any statement reproducing another Twitter status using the “via @” or RT protocol3.4 Secondary Social Media Links to Facebook ( or similar social media platform content created by the account owner3.5 User generated content Links to own content created by the user including use of third party photo or video hosting, or identifiable blog posts, or content.@stephendann
  2. 2. 4 Phatic Content independent connected presence4.1 Broadcast Statements of opinion (I think), directed action (You should) or similar open ended commentary (Be safe). Can include hashtags, and covers opinion broadcasts, monologues or similar commentary.4.2 Fourth wall Textual equivalent of comments made directly to camera in television or cinema4.3 Greetings Statements of greetings to the broader Twitter community, including emotional connections with the audience, well wishes, congratulations or thanks.4.4 Unclassifiable Errors, cat-on-keyboard input and unclassifiable strings of text5 Status Tweets which address the statement "What are you doing?" and "Whats happening?" in terms of an account holders experiences5.1 Activity Activity statements answering “What are you doing now?”5.2 Automated Status announcements triggered by third party applications which do not contain a URL5.3 Location Geographic references and location statements.. Addresses a question of “Where are you?”5.4 Mechanical Statements relating to any form of technology or mechanical systems5.5 Personal Positive or negative sentiment in the form of emotional status. Covers the sense of “What are you feeling?” rather than “What are you doing?”5.6 Physical Sensory experiences of a physical nature which cover the “What are you physically experiencing?” rather than “What are you feeling emotionally?”5.7 Temporal Statements of temporal nature (waiting) and temporal action (“Time to” )5.8 Work Reference to work related activity, particularly references to jobs, employment or related content.6 Spam Unsolicited content6.1 Administered Malcontent Links to malware or related hostile websites6.2 Keyword response Automated context free responses to keywords and brands6.3 Mention Replies using the @ command from accounts which do not follow the user, and which only send @ replies to other unfollowed accounts6.4 Trend hijacking One or more #hashtags of trending events in a tweet unrelated to the trend6.5 Truthiness Astroturfing message originating from an automated account.@stephendann