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Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
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Social Media Marketing

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While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of …

While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.

Companies not actively engaging are missing a huge opportunity & are saying something to consumers —intentionally or unintentionally —about how willing they are to engage on consumers’ terms.”

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  • http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000777
  • http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:96874&xsrc=chart_articlexChart Title: Emerging Channels for Lead Generation in 2010* According to US Technology Marketers (% of respondents) Publication Date: May 25, 2010Topics:Lead GenerationMobile AdvertisingSocial Media MarketingTechnologyGeographies: North America> United StatesSources: Unisfair
  • Read more: http://wallblog.co.uk/2011/01/10/companies-using-social-media-are-making-more-money-says-mckinsey/#ixzz1EtaOL5o7http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise_of_the_networked_enterprise_Web_20_finds_its_payday_2716The rise of the networked enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.DECEMBER 2010 • Jacques Bughin and Michael ChuiSource: McKinsey Global Institute
  • http://totalaccess.emarketer.com/Chart.aspx?R=106161&dsNav=Ro:-1,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelChart Title: Social Media and Other Websites Used by US Local Small Businesses to Promote Their Business, Feb 2011 (% of respondents) Publication Date: February 15, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: MerchantCircle
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:104744&xsrc=chart_articlexChart Title: Ways that Social Media Benefits Their Business According to US Small Businesses, Nov 2010 (% of respondents) Publication Date: January 8, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: Ad-ology Research
  • http://totalaccess.emarketer.com/Chart.aspx?R=104753&dsNav=Ro:4,Nrc:id-1132,N:1126-1125&xsrc=TopicsPanelhart Title: Importance of Social Media Sites for Sales According to US SMBs, by Sales Type, May 2010 (% of respondents) Publication Date: January 5, 2011Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: DoremusForbes Insights
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102089&xsrc=chart_articlexChart Title: Leading Benefits of Using Social Media Tools According to US Small Businesses, Sep 2010 (% of respondents) Publication Date: October 18, 2010Topics:Social Media MarketingSmall BusinessGeographies: North America> United StatesSources: American Express
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:99936&xsrc=chart_articlexChart Title: Ways of Using Social Media to Improve Search Results, July 2010 (% of US B2B marketers) Publication Date: August 16, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: BtoB magazineBusiness.com
  • http://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:95278&xsrc=chart_articlexChart Title: Main Reason for Implementing a Social Media Strategy According to US Marketing Professionals, April 2010 (% of respondents) Publication Date: April 14, 2010Topics:Social Media MarketingGeographies: North America> United StatesSources: R2integrated (R2i)
  • http://totalaccess.emarketer.com/Chart.aspx?R=97392&dsNav=Ro:31,N:1136&xsrc=TopicsPanelChart Title: Lead Referrals from Social Media Sites to B2B Sites, June 2010 Publication Date: June 9, 2010Topics:B2B Social MediaGeographies: North America> United StatesSources: LeadForce1
  • Transcript

    • 1. SOCIAL MEDIA
    • 2. “ While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth. Companies not actively engaging are missing a huge opportunity & are saying something to consumers —intentionally or unintentionally —about how willing they are to engage on consumers’ terms.” JOSH MENDELSOHN VICE PRESIDENT CHADWICK MARTIN BAILEY2
    • 3. Social media isn’t a fad.It’s a revolution.
    • 4. US Internet users spend 3x moreminutes on blogs & socialnetworks than on email. VIDEOS/MOVIES 4% PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL NETWORKS/BLOG 24% S 4 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
    • 5. Nearly 2/3 of US Internet usersregularly use a social network. 63.7% 60.1% 52.3% 2009 2010 2011 5 SOURCE: EMARKETER, FEBRUARY 2011
    • 6. Regardless of age,we’re social networking. 90% 81% 82% 72% 58% 52% 31%12-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-64 YO 65+ 6 SOURCE: EMARKETER, FEBRUARY 2011
    • 7. The world is becoming more& more social. 4.6 4.4 3.7 2.9 2.7 2.3 1.8 Shopping Browsing Gaming Multimedia Social News Email 7 SOURCE: TNS, OCTOBER 2010
    • 8. Thanks to the rise in social media,web-based email usage is on thedecline, especially among youngergenerations. 28% 22% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 -1% AGE 55-64 AGE 65+ -8% -12% -18% -59% 8 SOURCE: COMSCORE, DECEMBER 2010
    • 9. Social media hasreal business value.
    • 10. Social media was the leading “emerging channel” for lead gen in 2010. SOCIAL MEDIA 74%VIRTUAL EVENTS 39% MOBILE 34% OTHER 10% 10 SOURCE: UNISFAIR, MAY 25, 2010
    • 11. Social media conversationsactively influence purchases. 55% 55% 51% 39% 38% 35% 26%FRIENDS PEOPLE LIKE EXPERTS ONLINE BRANDS RETAILERS INFLUENTIAL YOU FRIENDS BLOGGERS 11 SOURCE: EMARKETER, MAY 2010
    • 12. Twitter Drives More Leads for B2C63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.INCREASING EFFECTIVENESS OF MARKETING 63% INCREASING CUSTOMER SATISFACTION 50% REDUCING MARKETING COSTS 45% REDUCING SUPPORT COSTS 35% REDUCING TIME TO MARKET FOR 26% PRODUCTS/SERVICES INCREASING PRODUCT/SERVICE INNOVATION 24% INCREASING REVENUE 24% 12 SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
    • 13. FACEBOOK 70% LINKEDIN 58% TWITTER 40% YELP 32% YOUTUBE 27% US Local SMBs are MYSPACE 19% actively using social media marketingFOURSQUARE 9% to promote their GOWALLA 3% businesses. 13 SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
    • 14. 57% of SMBs say socialmedia is beneficial to theirbusiness. VERY BENEFICIAL DO NOT USE 33% 27% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 10% 30% 14 SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
    • 15. More than 1/2 of US SMBs say socialmedia sites play an important role inactive sales. VERY IMPORTANT 15% NOT IMPORTANT 47% SOMEWHAT IMPORTANT 38% 15 SOURCE: FORBES INSIGHTS, MAY 2010
    • 16. More than 1/3 of US SMBs saysocial media helps themget found online. GENERATE SALES 6% CUT DOWN ON MY MARKETING COSTS 8% MARKET MY BUSINESS TO CUSTOMERS 12% INCREASE TRAFFIC TO MY WEBSITE 15%INCREASE THE EXPOSURE OF MY BUSINESS 39% SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010 16
    • 17. Social media helps B2B marketers improve search results. DRIVING INBOUND LINKS 48% INCREASE PAGE RANK 45% INFLUENCE ORGANIC SEO 40%INFLUENCE KEYWORD PURCHASES 26% 17 SOURCE: BTOB MAGAZINE, JULY 2010
    • 18. 61% of US marketers use socialmedia to increase lead-gen. DIRECTIVE FROM MANAGEMENT I DO NOT KNOW WHY 3% WE HAVE ONE 4%MY COMPETITORS ARE DOING IT 5% TO INCREASE LEAD MONITOR THECONVERSATION ABOUT GENERATION MY BRAND 61% 27% 18 SOURCE: R2INTEGRATED, APRIL 2010
    • 19. Twitter Drives More Leads for B2C LinkedIn drives the most referrals to B2B sites. LINKEDIN 17618 REDDIT 11968 DZONE 8478 TWITTER 6170 FACEBOOK 4465STUMBLEUPON 2517 SQUIDOO 1720 DELICIOUS 1091 19 SOURCE: LEADFORCE1, JUNE 2010
    • 20. Twitter Drives More Leads for B2C LinkedIn generates the most conversions for B2Bs. 61% 55% 41% 39% LINKEDIN COMPANY BLOG FACEBOOK TWITTER 20 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
    • 21. Twitter Drives More Leads for B2C Facebook generates the most conversions for B2Cs. 67% 63% 53% 39% FACEBOOK COMPANY BLOG TWITTER LINKEDIN 21 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
    • 22. It’s time to get social.

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