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Dolce & Gabbana Content Marketing Platform
 

Dolce & Gabbana Content Marketing Platform

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Empowering Audiences To Have The Best Online Experience

Empowering Audiences To Have The Best Online Experience

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    Dolce & Gabbana Content Marketing Platform Dolce & Gabbana Content Marketing Platform Presentation Transcript

    • Case Study – Dolce & Gabbana
    • IntroductionCMS vendor (Hippo CMS)
Focus on Context Aware Content Marketing
Enabling Brands To Empower Their Audiences

    • TITLE•  Swide Magazine: Content Marketing Platform; •  Creating Value By Becoming A Publisher; •  Right Content Strategy: Freedom of Creativity & Design Result: More Engagement With Their Audience
    • The Inside View•  Dolce & Gabbana: - Very Strong Identity - Elegance, style and luxury - Exceptional Tailoring - Billion Dollar company •  Something Completely Different: Swide “The Entire Universe of The D&G Brand” Personal
    • Blending Content•  Content Mix: Magazine Articles, Newsletter, Videos, Social Media, Apps •  One Reason Only: Engage The Audience with the D&G Brand
    • Freedom of CreationBiggest Challenge D&G faced: - No Compromise to the Brand, Flexibility and Need for Style - Creating, Ex-changing Content, Adding New Channels - Deliver a Hyper-Personalized D&G Experience No Boundaries
    • Content Marketing & Strategy•  Separation of Content & Content Management •  Using Content to Design Content: Tags & Meta-data •  Multi-channel is not Enough: Context Awareness
    • Context Aware MarketingThe Future for D&G •  Enhance Context Aware Content: Dynamically render content, based on device, time- of-day, geo-information, language, social graphs etc. Results:  - A deeper engagement with the brand - Double-digit Conversion Online Sales
    • Thank You Stefan Schinkel s.schinkel@onehippo.com @stefanschinkel linkedin.com/in/stefanschinkel 617 500 6160 x 69 More about Hippo: www.onehippo.com www.onehippo.org 9