Wining in webEvolving SOCIAL CRM   dall’ascolto al social business
Respect that your customers andemployeeshave power. Once you accept this  as true,you can begin to have a real, more      ...
To succeed with empowered customers,   youmust empower your employees to              solvecustomer problems.             ...
Il Social CRM si concentra sull’ingaggio con    il consumatore attraverso le conversazioni collaborative al fine di creare...
DEll Listening CEnter
Case studies - giffgaff
Case studies - dell                      Bill Johnston (DELL) at Social Business Forum 2011 - Milan
What’s next?
What’s next?
Stefano BesanaSocial Learning Consultant  OpenKnowledge srl  www.sociallearning.it    in/stefanobesana     stefanobesana
Social CRM: dall'ascolto al social business
Social CRM: dall'ascolto al social business
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Social CRM: dall'ascolto al social business

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La mia presentazione allo Young Digital Lab di Milano del 18 Novembre 2011 sul social CRM e il coinvolgimento dei clienti nell'ecosistema aziendale.

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Social CRM: dall'ascolto al social business

  1. 1. Wining in webEvolving SOCIAL CRM dall’ascolto al social business
  2. 2. Respect that your customers andemployeeshave power. Once you accept this as true,you can begin to have a real, more equalrelationship with them - Charlene Li
  3. 3. To succeed with empowered customers, youmust empower your employees to solvecustomer problems. - Josh Bernoff
  4. 4. Il Social CRM si concentra sull’ingaggio con il consumatore attraverso le conversazioni collaborative al fine di creare dei benefici perentrambe le parti in un contesto di confidenza e trasparenza. Il SCRM, è la risposta che offre l’azienda alle discussioni che sono create e gestite dai consumatori - Paul Greenberg
  5. 5. DEll Listening CEnter
  6. 6. Case studies - giffgaff
  7. 7. Case studies - dell Bill Johnston (DELL) at Social Business Forum 2011 - Milan
  8. 8. What’s next?
  9. 9. What’s next?
  10. 10. Stefano BesanaSocial Learning Consultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana

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