Social Media campaign on nursing one year of success infographic.

1. May 2013 - May 2014
SOCIAL MEDIA SUCCESS
The Center to Champion Nursing in America (CCNA)
launched the The Future of Nursing: Campaign for
Action social media accounts in May 2013.
CCNA collaborated with the Robert Woods Johnson
Foundation and AARP to build an organic following.
In October 2013 CCNA launched a four month social
advertising campaign to increase the visibility of the
Campaign for Action and the 51 State Action
Coalitions. As of May 1st the Campaign has
established a network of over 40,000 followers.
30,000+
CFA Fans
8000+
CFA Followers
Network Growth
35000
30000
25000
20000
15000
10000
5000
May 2013 July Sept Nov Jan Feb AprMil ay
Number of Facebook Fans and Twitter Followers
0
Months
15%
Male FB
Fans
84%
Female FB
Fans
YEAR IN REVIEW
CCNA successfully used social media to build a large Campaign for Action
network of followers and significantly increased its engagement and reach.
Social advertising increased the Campaign's reach by 20% and engagement
by 126% in the fourth quarter.
Social media also contributed to increasing traffic to the Campaign for
Action website by 45% and increased subscribers to the community by 41%.
Total Reach 18,852,002 Total Engagement 59,254
Reach includes potential impressions, confirmed
impressions from network, ads, mentions, shares,
and retweets.
Engagement includes clicks, comments, likes, shares,
mentions, retweets, and replies.