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Fundraising with social media 11 17-13
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Fundraising with social media 11 17-13

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Peer-to-Peer Fundraising and Crowdfunding

Peer-to-Peer Fundraising and Crowdfunding

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  • (presentation on slide share for a while- can email link) Vanderbilt grad. Political Science and Women’s Studies degreed. Social and economic justice. Worked in the nonprofit and political/public policy realm since 2000. Always working to get people to listen, take action, attend an event, make a donation, etc. Have used technology to do this– used yahoo groups early on– e-mentoring, etc. While at Vanderbilt Women’s Center, social media became a main vehicle of my work– the voice of the program. Upon leaving there at the worst time for nonprofit jobs ever– asked to do social media for a couple of political candidates running for us congress and governor– did some video blogs, live tweeting, etc before it was really be done- at least locally. Then asked to do projects– before I knew it, I was a social media contractor. My clients include local nonprofits, singer-songwriters, a prominent realtor, a top city mayor, etc.
  • http://www.youtube.com/watch?v=QUCfFcchw1wIdidn’t have time to record and embed this you tube video– but it is always good for getting a basic talk about social media going. So let’s try to watch it online– maybe youtube and wireless will work together for us. After video– ask if anything surprised them?Social media is an important tool for nonprofits– especially for advocacy and fundraising. Social media is about building relationships– which is key in raising money and recruiting advocates/volutneers.
  • This is the answer I have each time I am asked why a nonprofit needs a social media presence– about relationships– about advocacy
  • First things first… how many are using social media in general? Facebook? Twitter? Pinterest? YouTube?How many are using social media in your current fundraising strategies? For those you say, “yes,” ask how they are using it.People spend 25 or more percent of time on internet on social media– specifically fB– this means that fundraising should have social media component--
  • I am the least cool; not hip social media geek you will meet. I don’t use words like early adopter. I don’t get my news exclusively on Twitter. And because the field grows daily, I may not always know the latest term or outlet, or tool. I don’t talk in hashtags and I do not do a lot personally on social media. My experience and expertise in building relationships and engaging advocates. The vehicle I use most for that is social media. Social Media philosophy- building relationships, people still do business with those they know or who are recommended by someone they trust, changed how we communicate, amplify voices, connecting communities; while I am somewhat of a social media geek-- my passion is not in the newest outlet but is truly in the power to build relationships-- to give amplify voices-- I am a nonprofit/public policy at heart-- social media quickly became my tool. That is why I believe in the power of social media for fundraising- at least in crowd funding and peer-to-peer fundraising. People will donate because someone they like/respect asks.  Listen first
  • Nonprofits use peer-to-peer (P2P) fundraising tools and techniques to take advantage of the enormous fundraising potential of social networks. Peer-to-peer fundraising takes place when social network members promote a cause within their network, soliciting donations and other support for that cause from other members of that network. Nonprofits can leverage their donors’ social networking activities by providing tools that allow donors to raise mission awareness and funds leveraging their social networks. The idea is that a person will give to a person with whom they have a relationship with, even if they do not personally support or have a relationship with the cause. People donate small amounted (though large amounts welcome)– which when bundled- provide a big impact. 10 people giving or raising $100 each yields $1000 impact.
  • 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter.For example, Charity Water, a New York based nonprofit committed to providing clean drinking water across the globe, informs donors of the difference their contributions make and encourages people to share the wonderful feeling of giving on social media.Let your donors know how many mouths their money was able to feed, and it will put into perspective what they were able to accomplish with a quick gesture of kindness. And acknowledging their support, especially on social media where all their friends can see it, makes them feel special!
  • Define a specific, compelling need and/or event.The need or cause around which you build a campaign should be compelling and specific. In order to engage potential new donors that know nothing about your organization or cause, you need to create empathy. Specificity also helps your campaign participants to more easily solicit donations. You can also use P2P around an event like a walk, etc.Personalize. Work with your donors to personalize the cause. Encourage people to talk about why they work with or support your organization. Ask them to use personal asks– like donate for my bday or instead of getting me a holiday gift/card, donate to this cause. 3. Set realistic timelines; set realistic goals The more money you intend to raise, the longer your pre-execution timeline should be. Maybe start with small campaigns to gauge time/success for your organization. The prep work is the most time consuming in peer-to-peer fundraising.Be realistic in your P2P fundraising goals. P2P campaigns yield small donation points– that when bundled provide a large impact. 4. Set firm deadlines and stick to themCampaign participants and supporters work better with deadlines. Make sure that you clearly communicate deadlines even for a test campaign. The natural ebb and flow of a P2P campaign will yield a boom at the beginning with most of the $ coming in near or on the deadline.5. Provide coaching, training, resources; make it easyTrain participants on how to use your P2P fundraising software and provide them with fundraising resources to help ensure their success. You have to make it VERY easy to participate. Be prepared to write sample text, set up their pages for them (if you are using an online tool), send them FB posts and tweets to use, give them ideas for mini-fundraisers, go talk to their groups.6. Encourage competition among participants Whether you choose a team or individual participant fundraising model, encourage competition to raise more money. Post results, hold participant motivational meetings, and communicate fundraising standings to participants. Create a competition among board members, companies, etc. Have an award or prize.7. Give lots of encouragement and props, celebrate. As people meet milestones to their goals– celebrate; use social media to give props to the leaders, creative ideas, etc. Provide good and consistent communication More is better in this case. Plan weekly emails to those participating with encouragement, ideas, resources, reminders. People shy away from repetition, but it is needed in this case. It is keeping it constantly in front of those participating. Reminders fro deadlines are essential. Use email, social media, etc.9. Promote, promote, promoteUse social media, email, sponsors, your website, the press, every opportunity you have to promote your P2P campaign. Do it consistently and often; keep it in front of people. It is kind of link political campaigns– you will be repetitious and persistent– but it is for a finite amount of time. Just as people get really tired of it, the campaign will be over. 10. Leverage Sponsors (optional, but beneficial):As you are planning a P2P campaign, include a sponsorship component. Talk to your existing sponsors and ask them how they want to participate. They’ll give you some great ideas. And, remember, if you engage sponsors, you’ll be able to take advantage of their social media investment. Sell your peer-to-peer component– sponsors will get more visibility in a P2P campaign as the number of donors increases.
  • http://hike4homeless.kintera.orgCase study– bigHike for the Homeless (you can also see it in walks, etcCase study small: birthday on causes or maybe make up one to use for Friends of State Parks. – Year end giving
  • http://hike4homeless.kintera.orghttp://hike4homeless.kintera.org/gizmosgremlins
  • http://hike4homeless.kintera.orghttp://www.tennessean.com/article/20131030/WILLIAMSON12/310300033/Spring-Hill-education-briefshttp://hike4homeless.kintera.org/faf/search/searchTeamPart.asp?ievent=1082198&lis=1&kntae1082198=DB452434E87E4D9CB5E3E3C115C5457F&team=5686365
  • http://safehaven.org/events/hike/hq/
  • http://safehaven.org/events/hike/hq/
  • http://hike4homeless.kintera.org
  • http://hike4homeless.kintera.orgOnline calendars, emails, social mediaMake it easy for others to promote; give them sample FB posts, emails, texts; tell them to share and retweet your stuff; FB cover and profile pics they can download
  • http://hike4homeless.kintera.org
  • http://hike4homeless.kintera.org
  • http://hike4homeless.kintera.org
  • These factors determine which projects achieve their goals.Your network is the center of any successful project. Those who press the funding button will make an emotional connection with you and your project. Funders may be moved by your passion, the project itself, or both, but somehow you made them feel they had to support you.Project: the what and why you are crowdfundingNetwork: those you know and the people they knowGoods: What you offer in exchange for support (naming, t-shirt, listing as a donor, etc)
  • http://www.kickstarter.com/projects/twtp/voices-of-nashville-immigration-and-community-a-nehttp://www.twtp.org/home
  • https://www.facebook.com/TennesseeWomensTheaterProjecthttp://www.kickstarter.com/projects/twtp/voices-of-nashville-immigration-and-community-a-ne
  • http://www.kickstarter.com/projects/twtp/voices-of-nashville-immigration-and-community-a-ne
  • https://www.facebook.com/TennesseeWomensTheaterProject
  • http://shopfunder.com/cause/safehaventn
  • http://www.givingtuesday.org
  • Charitable Checkout, DonorPerfect Online, Double the Donation, DoSomething.com, Givver, The mGive Foundation, Indiegogo, Interactive Donor, MyCharityofChoice, NCS Services, Rally.org, Razoo, and tinyGiveRazoo: http://www.razoo.com/CauseVox: http://www.causevox.com/StayClassy: https://www.stayclassy.org/CrowdRise: http://www.crowdrise.com/Whether they're running a marathon, volunteering, getting married, want donations instead of gifts for their birthday, or just want to help you fundraise, it's all ridiculously easy, fun and effective on CrowdRise. They just click the "Become a Fundraiser" button on your Charity's page. Causes: https://apps.facebook.com/causes/Fundly: https://fundly.comKintera, Friends Asking Friends: http://www.kintera.org/site/c.cfLMJUOpHkE/b.2398909/k.61ED/Friends_Asking_Friends_Kintera_Thon.htmhttp://www.firstgiving.com/http://www.kickstarter.comhttp://www.mgive.comBefore evaluating these or any other platforms, remember these three things to look for:Who uses the platform? Whether it's individuals, nonprofits, schools, or businesses, you want to use the platform that is going to fit your needs. Leading by example, most platforms highlight who is the best fit for their platform with featured stories and case studies. Be sure to review these in your evaluation process.What is the pricing structure? Make sure to evaluate each platform's pricing or request more information if it's not available online. Some platforms have monthly or annual fees, and additional payment processing fees. Be sure to do your due diligence to compare and contrast pricing packages and pick one that fits into your budget. What features are included? Whether it's peer-to-peer fundraising pages, event ticketing and registration, or CRM integrations, make sure to review all features offered and find the platform that best fits your fundraising needs, not necessarily the one with the MOST features. Think less is more in this scenario if you're just getting started with crowdfunding.http://blog.hubspot.com/marketing/crowdfunding-sites-for-nonprofits-higher-ed-li
  • Can quickly look over tools and resources- unless questions from beginning dictate looking onlinePoint out my contact info

Transcript

  • 1. Crowdfunding ● Peer-to-Peer Fundraising stacynunnally@gmail.com www.facebook.com/stacynunnally twitter.com/stacynunnally inkedin.com/in/stacynunnally
  • 2. Why Social Media Matters… Did you know? Social Media 2013 Video
  • 3. Each personal interaction between a company and a customer or between you and a member of your community presents an opportunity to gain an advocate for your brand.
  • 4. Social Media is about building relationships. People do business with (& support orgs of) people they like and/or respect.
  • 5. Peer-to-Peer Fundraising (friends asking friends) Cause/ Nonprofit source: causevox.com Peer to Peer (P2P) Fundraising: Encourages individuals involved with a nonprofit or cause to activate their own networks in a fundraising effort.
  • 6. Peer-to-Peer Fundraising Not a new concept… source: causevox.com
  • 7. Peer-to-Peer Fundraising Not a new concept… source: causevox.com
  • 8. Peer-to-Peer Fundraising Social Fundraising People are 10 times more likely to make a donation when asked by a friend than when asked by an organization, and these gifts tend to be about 50 percent bigger. source: fundly.com
  • 9. Peer-to-Peer Fundraising
  • 10. Peer-to-Peer Fundraising Define a specific, compelling need; event Encourage competition among participants Personalize Give lots of encouragement; celebrate Set realistic timelines & goals Provide good & consistent communication Set firm deadlines & stick to them Promote, Promote, Promote Provide coaching, training, resources; make it EASY Leverage sponsors
  • 11. Peer-to-Peer Fundraising Case Study
  • 12. Peer-to-Peer Fundraising Case Study http://hike4homeless.kintera.org/gizmosgremlins
  • 13. Peer-to-Peer Fundraising Case Study
  • 14. Peer-to-Peer Fundraising Case Study
  • 15. Peer-to-Peer Fundraising Case Study Provide good & consistent communication
  • 16. Peer-to-Peer Fundraising Case Study
  • 17. Peer-to-Peer Fundraising Case Study
  • 18. Peer-to-Peer Fundraising Case Study
  • 19. Peer-to-Peer Fundraising Case Study
  • 20. Peer-to-Peer Fundraising Case Study $92,000 1000 donorsTeams 102 600 – 800 hikers 100
  • 21. CrowdFunding Funding a project or venture by raising small amounts of money from a large number of people; typically via online tactics (e.g. email, website, social media)
  • 22. CrowdFunding Project + The what & why you are crowdfunding Network + Goods Those you know & the people they know = SUCCESS! What you offer in exchange for support
  • 23. CrowdFunding source: rockethub.com
  • 24. Project CrowdFunding Case Study
  • 25. CrowdFunding Network Case Study
  • 26. CrowdFunding Goods
  • 27. SUCCESS! CrowdFunding Case Study
  • 28. Crowdfunding
  • 29. Crowdfunding
  • 30. Tools & Resources
  • 31. Tools and Resources
  • 32. Crowdfunding ● Peer-to-Peer Fundraising stacynunnally@gmail.com www.facebook.com/stacynunnally twitter.com/stacynunnally inkedin.com/in/stacynunnally
  • 33. Speaking in Hashtags Justin Timberlake & Jimmy Fallon Jimmy Fallon link