2. Global Media Market is changing
Newspaper, Broadcasting, Internet medium compete i
n the world media market.
Especially, with internet technology getting better
, Real time information is a flood. And form of the
media is changing.
(paper<off line> Internet <on line>)
Broadcasting market is constantly changing by mer
ger and acquisition and is growing bigger.
3. ①Newspaper Market
Washington Post was closed branch in the U.S.
Instead of that was closed branch , they has decided t
o focus on politics and federal government news, local
news.
4. ①Newspaper Market
Rupert Murdoch decided to is no longer being publish
ed ‘London paper’ on the third year.
5. ② Broadcasting Market
1. AOL-Time Warner
Time Warner : the world's largest media group
(movies, music, cable TV, Internet)
1995: Turner Broadcasting
(CNN, TNT, Turner Classic Movies, Cartoon Network)
2. Viacom/CBS
1999: merger with CBS
Broadcasting: <MTV>
3. The Walt Disney
Broadcasting : <ABC>
<ESPN>
<A&E>, <History Channel>
6. ③Internet Media
Google's advertiser, AdMob is consolidating its positio
n as a leading Internet Media.
Apple will show cable and satellite TV market change
by viewers directly channel-selectable items.
Also Apple partnership with broadcasters and program
provider (PP).
