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About Agency.com

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A short introduction to Agency.com.

A short introduction to Agency.com.

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About Agency.com About Agency.com Presentation Transcript

  • About Us
  • Agency.com has 10 offices with 500+ employees strategically located to service your business.
  • Agency.com San Francisco is proud to work with the following client partners.
  • Technology + Creative Media Analytics Strategy The Agency.com Team
  • Agency.com creates experience led campaigns that are accountable to measurable objectives.
  • What does “experience led” mean? VS. Traditional approach Integrated Campaign: Translate TV to all other relevant media Big Idea: Television Agency.com approach Integrated Campaign: Use all relevant media to draw people into the interaction idea. Big Idea: Brand Interaction
  • Every customers journey is unique. We connect the dots to create a fully integrated consumer experience awareness consideration purchase service loyalty PR TV Radio Print Direct Mail Store Call Center Store Mail Search IM/Chat Blogs 3 rd Party Site Online Ads Email Digital OOH Website Mobile IM/Chat Blogs Email Newsletter Interactive Non-Interactive Mobile Digital TV IM/Chat OOH Word of Mouth Landing Page Brand Micro-sites POS POS Packaging Email Call Center 3 rd Party Sites Blogs
  • Media Overview
    • Our media team works side-by-side with all internal and external partners to generate ideas that cut through the online clutter
    • Collaborates with all agency disciplines
    • Iterative process: Test & Learn
    • Responsible for annual billings of $55MM
  • Media Approach
    • We take a holistic approach to media, providing our clients with a full range of services
    • Planning
      • Media strategy, research and planning
    • Buying
      • DR & brand advertising
      • Search marketing
      • Strategic partnerships
      • Affiliate marketing
      • Emerging media
    • Implementation
      • Trafficking, tracking, maintenance & optimization
  • Analytics Overview
    • Analytics is the means by which to hold campaigns accountable
    • Determine strategic objectives and specific campaign goals
    • Develop testing strategies
      • Gather intelligence that ultimately improves the performance of marketing
    • Deliver reporting customized to meet client needs
      • Show campaign performance against stated KPIs
      • Used to inform and adjust campaign strategy and tactics
  • Analytics Toolbox
    • 1 Campaign analytics
    • Understand how consumers are interacting with online marketing
    • Search marketing
    • Online advertising
    • Email marketing
    • Mobile marketing
    • 2 Brand analytics
    • Understand how consumers are impacted by online marketing
    • Awareness
    • Brand familiarity and favorability
    • Purchase intent
    • 3 Site analytics
    • Understand what is happening on the website
    • Visits & visitors
    • Pages & pathing
    • Interaction metrics
    Agency.com offers through-the-line analytics on all aspects of digital marketing
  • Data & Technology Partners
    • Agency.com works with all industry leading vendors, drawing on best of breed tools to quantify effectiveness
    Ad Serving Site Analytics Research
  • Report Examples
    • Reports provide actionable data to the agency and client team, enabling campaign optimization and iterative learning.
  • Case Studies
    • Marketing strategy
    • Banner/email design and development
    • Online media planning & buying
    • Search engine marketing
    • Email marketing
    • Viral campaigns & promotions
    • Tracking & optimization
    • Strategic planning
    • Analytics & customer research
    • Information architecture
    • Web design & development
    • Search engine optimization
    • CMS & technology solutions
    • Intranets & portals
    • Quality assurance
    • Program management
    • Digital indoor & outdoor displays
    • Kiosks
    • iTV
    • Word of mouth
    • Mobile
    • Social computing