About Agency.com


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A short introduction to Agency.com.

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About Agency.com

  1. 1. About Us
  2. 2. Agency.com has 10 offices with 500+ employees strategically located to service your business.
  3. 3. Agency.com San Francisco is proud to work with the following client partners.
  4. 4. Technology + Creative Media Analytics Strategy The Agency.com Team
  5. 5. Agency.com creates experience led campaigns that are accountable to measurable objectives.
  6. 6. What does “experience led” mean? VS. Traditional approach Integrated Campaign: Translate TV to all other relevant media Big Idea: Television Agency.com approach Integrated Campaign: Use all relevant media to draw people into the interaction idea. Big Idea: Brand Interaction
  7. 7. Every customers journey is unique. We connect the dots to create a fully integrated consumer experience awareness consideration purchase service loyalty PR TV Radio Print Direct Mail Store Call Center Store Mail Search IM/Chat Blogs 3 rd Party Site Online Ads Email Digital OOH Website Mobile IM/Chat Blogs Email Newsletter Interactive Non-Interactive Mobile Digital TV IM/Chat OOH Word of Mouth Landing Page Brand Micro-sites POS POS Packaging Email Call Center 3 rd Party Sites Blogs
  8. 8. Media Overview <ul><li>Our media team works side-by-side with all internal and external partners to generate ideas that cut through the online clutter </li></ul><ul><li>Collaborates with all agency disciplines </li></ul><ul><li>Iterative process: Test & Learn </li></ul><ul><li>Responsible for annual billings of $55MM </li></ul>
  9. 9. Media Approach <ul><li>We take a holistic approach to media, providing our clients with a full range of services </li></ul><ul><li>Planning </li></ul><ul><ul><li>Media strategy, research and planning </li></ul></ul><ul><li>Buying </li></ul><ul><ul><li>DR & brand advertising </li></ul></ul><ul><ul><li>Search marketing </li></ul></ul><ul><ul><li>Strategic partnerships </li></ul></ul><ul><ul><li>Affiliate marketing </li></ul></ul><ul><ul><li>Emerging media </li></ul></ul><ul><li>Implementation </li></ul><ul><ul><li>Trafficking, tracking, maintenance & optimization </li></ul></ul>
  10. 10. Analytics Overview <ul><li>Analytics is the means by which to hold campaigns accountable </li></ul><ul><li>Determine strategic objectives and specific campaign goals </li></ul><ul><li>Develop testing strategies </li></ul><ul><ul><li>Gather intelligence that ultimately improves the performance of marketing </li></ul></ul><ul><li>Deliver reporting customized to meet client needs </li></ul><ul><ul><li>Show campaign performance against stated KPIs </li></ul></ul><ul><ul><li>Used to inform and adjust campaign strategy and tactics </li></ul></ul>
  11. 11. Analytics Toolbox <ul><li>1 Campaign analytics </li></ul><ul><li>Understand how consumers are interacting with online marketing </li></ul><ul><li>Search marketing </li></ul><ul><li>Online advertising </li></ul><ul><li>Email marketing </li></ul><ul><li>Mobile marketing </li></ul><ul><li>2 Brand analytics </li></ul><ul><li>Understand how consumers are impacted by online marketing </li></ul><ul><li>Awareness </li></ul><ul><li>Brand familiarity and favorability </li></ul><ul><li>Purchase intent </li></ul><ul><li>3 Site analytics </li></ul><ul><li>Understand what is happening on the website </li></ul><ul><li>Visits & visitors </li></ul><ul><li>Pages & pathing </li></ul><ul><li>Interaction metrics </li></ul>Agency.com offers through-the-line analytics on all aspects of digital marketing
  12. 12. Data & Technology Partners <ul><li>Agency.com works with all industry leading vendors, drawing on best of breed tools to quantify effectiveness </li></ul>Ad Serving Site Analytics Research
  13. 13. Report Examples <ul><li>Reports provide actionable data to the agency and client team, enabling campaign optimization and iterative learning. </li></ul>
  14. 14. Case Studies
  15. 15. <ul><li>Marketing strategy </li></ul><ul><li>Banner/email design and development </li></ul><ul><li>Online media planning & buying </li></ul><ul><li>Search engine marketing </li></ul><ul><li>Email marketing </li></ul><ul><li>Viral campaigns & promotions </li></ul><ul><li>Tracking & optimization </li></ul><ul><li>Strategic planning </li></ul><ul><li>Analytics & customer research </li></ul><ul><li>Information architecture </li></ul><ul><li>Web design & development </li></ul><ul><li>Search engine optimization </li></ul><ul><li>CMS & technology solutions </li></ul><ul><li>Intranets & portals </li></ul><ul><li>Quality assurance </li></ul><ul><li>Program management </li></ul><ul><li>Digital indoor & outdoor displays </li></ul><ul><li>Kiosks </li></ul><ul><li>iTV </li></ul><ul><li>Word of mouth </li></ul><ul><li>Mobile </li></ul><ul><li>Social computing </li></ul>