1. The Changing Face Of Marketing
Thanks to innovative new technologies and the Internet,
Marketing is changing.
2. The Changing Face Of Marketing
Traditionally Marketing has revolved around outbound
strategies in order to get customers.
This involves using specific mass media channels in order
to push your message onto people.
3. The Changing Face Of Marketing
Problems:
•
One way communication.
•
Essentially buying customers.
•
Lack of flexibility in campaigns.
•
No relationships made.
•
Lots of noise.
•
Also relies on very general and limited data to create and
evaluate.
4. The Changing Face Of Marketing
Now however Marketing is shifting towards inbound
strategies.
This involves allowing customers to come to you through a
range of different channels and earning their services.
Communicating and creating valuable content to achieve
that goal.
5. The Changing Face Of Marketing
Benefits:
●
Interactive + Two way communications.
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Provides added value.
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Flexible.
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Run through multiple channels.
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Allows for stable and continuous growth.
●
Builds very solid and precise data specific to each
company.
6. How This Relates To Content?
Great content is vital to producing great inbound
marketing.
Quality and proper targeting is the key to success.
Generating valuable leads and reaching engaged
audiences.
7. How This Relates To Content?
It is central to your whole inbound strategy.
Great content is shared content aiding in enhancing your
social channels and gaining more fans/followers/viewers.
Great content gets your brand attention. Getting you talked
about and linked to, aiding in SEO.
8. How This Relates To Content?
Tailoring the content is key and being divergent can
separate you from the competition, making you stand out.
Scalability is also important allowing you to keep people
interested and engaged without the need to constantly
produce massive pieces.
9. How This Relates To Content?
The success of well done Content Marketing can be put
down to the kind of data that inbound marketing can bring.
Knowing what works when and how is important, as well
as how much.
10. How This Relates To Content?
In essence great content has to flow through every part of
what companies do.
In inbound marketing, it is the voice of your brand.
11. How Does This Relate To
Marketing Automation?
Like great content, Marketing Automation is important to
achieving success.
Getting the right messages out to the right people at the
right time can make or break a valuable highly nurtured
lead.
12. How Does This Relate To
Marketing Automation?
Marketing Automation helps build better understanding of
the potential customers.
This kind of understanding is only possible through
Inbound Marketing.
13. How Does This Relate To
Marketing Automation?
Automation software allows segmentation on a personal
level that is relevant to customers needs.
This allows for the kind of personalisation that can build
trust and loyalty.
14. How Does This Relate To
Marketing Automation?
While the obvious advantages relate to gaining more
customers through personalisation it can also greatly help
retain existing ones.
15. How Does This Relate To
Marketing Automation?
Without the software however this level of personalisation
and understanding would be impossible.
It informs so many of the decisions made, making itself so
easy and convenient that it becomes integral to success.
