The document discusses how arts organizations can use social media to engage younger audiences. It notes that Generation Y values access, collaboration, work-life balance, and engagement. The "old model" of consumers being strangers is changing to one where consumers can become advocates, friends, and loyal customers through conversational and communal interactions on social media. It encourages arts organizations to create compelling messages, choose the right social media tools, and make a worthwhile commitment to conversations online.

1. Don‘t Why NOT Talk to Strangers: Arts Organizations Social Media Use MUST (now) By: Sam Davidson CoolPeopleCare.org

3. A confession I cheated on my art appreciation final in college. (Instead of going to the museum to look at paintings, I Googled them.)

4. A New Customer Generation Y The Millennials 76 Million Born after 1980

5. A New Customer Defining Characteristics Access Collaboration Life/Work Balance Engagement

6. A New Consumer Model The Old Model Stranger Customer Advocate

7. A New Consumer Model Characteristics of the Old Model Transactional Singular One Way

8. A New Consumer Model The New Model Stranger Customer Advocate Friend Loyal Customer

9. A New Consumer Model Characteristics of the New Model Relational Communal Conversational

10. A New Conversation

11. A New Conversation Create a compelling Choose the right Make a worthwhile message . tools. commitment .

12. create What will you Sam Davidson CoolPeopleCare.org [email_address] (615) 260-3082 today?