12. So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users
19. Utilize all FB Platform features Games can’t be too dependent on any single FB platform feature It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email Some features are better at acquiring users, some are better at retaining users
23. Backend: No major complicated effort requiredIntegrate non-conditional viral features in the game mechanics
24. Start tracking early + track everything Tracking + Metrics = Feedback -> Better decision making Listen to your users. Excellent management of community K factor, Click/Publish ratios, Response rates, ROIs
25. Publicity + Customer acquisition Old school – PR, blogs, conferences Leverage others: Cross promotion on 6waves, own apps etc Ads on Rockyou, FB etc You will also need luck on your side
39. When do you publish2stream? To show and tellleveling up win/loss in battle sending/receiving challenging friends obtaining items finding items
40. When do you publish2stream? To seek favours, to make requests buildings get constructed faster to grow your farms fertilize crops to fill up clan to fill up homes hiring friends in Hotel survey questions about user
48. Use “call for mating” headers instead of general boring statements …
49. Ask yourself, would you rather ….. Get a sign on bonus? Save the seal? Play Tiki resort?
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52. Mating analytics Track the # of times a pop-up is shown, and a pop-up is published to stream There are three areas on a stream post users can choose to click (look below) Track the click through rates, and action completed for all 3 areas Determine which one works best!
53. Variables2track Date or Cohort Type of stream post Designs or styles for a/b testing # of pop-ups shown to users (a) # of published pop-ups (b) Published/shown ratio = b/a # of clicks from all users for pop-up (c) Clicks/published ratio = c/b
62. Be the social game alfa male … ! Increase your game’s user count … !
63. The END Need any clarification on Facebookvirality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers. sriramkri at gmail com @sriramkri http://cn.linkedin.com/in/sriramkrishnan