Ensure focus is given to developing the funnel …
Kick-ass virile games let the users do the procreating and copulating …
So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users
In public: You want to be the alfa male of all social games ... Where the sun doesn’t shine: Implement steps to increase your user count!
FB platform features Luck Incentives Publicity Design Metrics
Utilize all FB Platform features Games can’t be too dependent on any single FB platform feature It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email Some features are better at acquiring users, some are better at retaining users
Incentivize co-operation, sharing Games have to encourage the user to interact with and to engage other users Incentives, incentives, incentives!
To promote in-game action, To invite new users, To get invited users to accept invitation, To become a fan – Big Thing!, To subscribe to email or bookmarking, To grow avatar, farm, land, accomplish missions etc
Ensure that the users are obliged to engage or to reciprocate action
Integrate non-conditional viral features in the game mechanics
Start tracking early + track everything Tracking + Metrics = Feedback -> Better decision making Listen to your users. Excellent management of community K factor, Click/Publish ratios, Response rates, ROIs
Publicity + Customer acquisition Old school – PR, blogs, conferences Leverage others: Cross promotion on 6waves, own apps etc Ads on Rockyou, FB etc You will also need luck on your side
When do you publish2stream? To show and tellleveling up win/loss in battle sending/receiving challenging friends obtaining items finding items
When do you publish2stream? To seek favours, to make requests buildings get constructed faster to grow your farms fertilize crops to fill up clan to fill up homes hiring friends in Hotel survey questions about user
Incentivizing publish2streams Users frequently encouraged to publish2stream More publish2streams
Incentivizing publish2streams User 1 Publishes User 2 clicks, completes action User 1 gets incentives User 1 nags User 2 to complete action
Incentivizing publish2streams User 1 Publishes User 2 clicks , completes action User 1 + 2 get incentives Win-win
Publish2streams can have a variety of incentive strategies
Mating analytics Track the # of times a pop-up is shown, and a pop-up is published to stream There are three areas on a stream post users can choose to click (look below) Track the click through rates, and action completed for all 3 areas Determine which one works best!
Variables2track Date or Cohort Type of stream post Designs or styles for a/b testing # of pop-ups shown to users (a) # of published pop-ups (b) Published/shown ratio = b/a # of clicks from all users for pop-up (c) Clicks/published ratio = c/b
Variables2track - contd Click breakdown – Where did users click?
Hopefully you’re now able to develop a virile game …
Be the social game alfa male … ! Increase your game’s user count … !
The END Need any clarification on Facebookvirality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers. sriramkri at gmail com @sriramkri http://cn.linkedin.com/in/sriramkrishnan