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Make your social games virile!

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Create virile Facebook social games!

Create virile Facebook social games!


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  • 1. How do you increase the virility…..
    sriramkri at gmail com
    @sriramkri
    http://cn.linkedin.com/in/sriramkrishnan
  • 2. …of your social games
  • 3. Yes, you heard it right.
    VIRILITY.
  • 4. Definition
    the masculine property of being capable of copulation and procreation
  • 5. make your social game the alfa male in this dog eat dog world
  • 6. Your social games ….
  • 7. Need to stand out … grow …and leave a mark
  • 8. Getting your game to be virile is just the first step …
  • 9. A virile game is not the end solution …
  • 10. Ensure focus is given to developing the funnel …
  • 11. Kick-ass virile games let the users do the procreating and copulating …
  • 12. So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users
  • 13. A combination of many things …
  • 14. Assume …
    Facebook = Viagra 
  • 15. Now that the hard part is out of the way …
  • 16. Let’s focus on increasing your user count …
  • 17. In public: You want to be the alfa male of all social games ...
    Where the sun doesn’t shine: Implement steps to increase your user count!
  • 18. FB platform features
    Luck
    Incentives
    Publicity
    Design
    Metrics
  • 19. Utilize all FB Platform features
    Games can’t be too dependent on any single FB platform feature
    It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email
    Some features are better at acquiring users, some are better at retaining users
  • 20. Incentivize co-operation, sharing
    Games have to encourage the user to interact with and to engage other users
    Incentives, incentives, incentives!
    • To promote in-game action, To invite new users, To get invited users to accept invitation, To become a fan – Big Thing!, To subscribe to email or bookmarking, To grow avatar, farm, land, accomplish missions etc
    Ensure that the users are obliged to engage or to reciprocate action
  • 21. Design
    Simple UI for UX
    • Complicated applications take a longer time to catch on
    • 22. K.I.S.S
    • 23. Backend: No major complicated effort required
    Integrate non-conditional viral features in the game mechanics
  • 24. Start tracking early + track everything
    Tracking + Metrics = Feedback -> Better decision making
    Listen to your users. Excellent management of community
    K factor, Click/Publish ratios, Response rates, ROIs
  • 25. Publicity + Customer acquisition
    Old school – PR, blogs, conferences
    Leverage others: Cross promotion on 6waves, own apps etc
    Ads on Rockyou, FB etc
    You will also need luck on your side 
  • 26. Increase your count with the 6 steps!
  • 27. But let’s delve …
    FB platform features
    Incentives
  • 28. Those days, games relied on notifications, forced invitations and publish2streams …
  • 29. Users:
  • 30. Game developers:
  • 31. These days, more emphasis on publish2stream; incentivizing cooperation ...
  • 32. Game developers:
    Only major virile option …
  • 33. So, what’s the most important FB tool you can use to make your game virile on Facebook?
    Publish2stream
  • 34. Publish2stream is the mating call
  • 35. Incentives = Peacocking
    Peacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.
  • 36. Publish2Stream
    Incentives
  • 37.
  • 38. Users procreate and copulate!
  • 39. When do you publish2stream?
    To show and tellleveling up
    win/loss in battle
    sending/receiving
    challenging friends
    obtaining items
    finding items
  • 40. When do you publish2stream?
    To seek favours, to make requests
    buildings get constructed faster
    to grow your farms
    fertilize crops
    to fill up clan
    to fill up homes
    hiring friends in Hotel
    survey questions about user
  • 41. Incentivizing publish2streams
    Users frequently encouraged to publish2stream
    More publish2streams
  • 42. Incentivizing publish2streams
    User 1 Publishes
    User 2 clicks, completes action
    User 1 gets incentives
    User 1 nags User 2 to complete action
  • 43. Incentivizing publish2streams
    User 1 Publishes
    User 2 clicks , completes action
    User 1 + 2 get incentives
    Win-win
  • 44. Publish2streams can have a variety of incentive strategies
  • 45. Tips to bring out the beast in your game…
  • 46. Use a cute picture for your stream post. 
  • 47. Incentivize the small bottom right link to encourage procreation and copulation …
  • 48. Use “call for mating” headers instead of general boring statements …
  • 49. Ask yourself, would you rather …..
    Get a sign on bonus?
    Save the seal?
    Play Tiki resort?
  • 50.
  • 51.
  • 52. Mating analytics
    Track the # of times a pop-up is shown, and a pop-up is published to stream
    There are three areas on a stream post users can choose to click (look below)
    Track the click through rates, and action completed for all 3 areas
    Determine which one works best!
  • 53. Variables2track
    Date or Cohort
    Type of stream post
    Designs or styles for a/b testing
    # of pop-ups shown to users (a)
    # of published pop-ups (b)
    Published/shown ratio = b/a
    # of clicks from all users for pop-up (c)
    Clicks/published ratio = c/b
  • 54. Variables2track - contd
    Click breakdown – Where did users click?
    • 1 – Picture (d), % of total clicks = d/c
    • 55. 2 – Header (e), % of total clicks = e/c
    • 56. 3 – Small link (f), % of total clicks = f/c
    Actions completed
    • 1 – Action 1 – g
    • 57. 2 – Action 2 – h
    • 58. 3 – Action 3 – I
    Total action completed = g+h+I = j
    Total ROI = j/c or j/b or j/a depending on what you’re tracking
  • 59.
  • 60.
  • 61. Hopefully you’re now able to develop a virile game …
  • 62. Be the social game alfa male … !
    Increase your game’s user count … !
  • 63. The END
    Need any clarification on Facebookvirality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers.
    sriramkri at gmail com
    @sriramkri
    http://cn.linkedin.com/in/sriramkrishnan