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Make your social games virile!
 

Make your social games virile!

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Create virile Facebook social games!

Create virile Facebook social games!

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    Make your social games virile! Make your social games virile! Presentation Transcript

    • How do you increase the virility…..
      sriramkri at gmail com
      @sriramkri
      http://cn.linkedin.com/in/sriramkrishnan
    • …of your social games
    • Yes, you heard it right.
      VIRILITY.
    • Definition
      the masculine property of being capable of copulation and procreation
    • make your social game the alfa male in this dog eat dog world
    • Your social games ….
    • Need to stand out … grow …and leave a mark
    • Getting your game to be virile is just the first step …
    • A virile game is not the end solution …
    • Ensure focus is given to developing the funnel …
    • Kick-ass virile games let the users do the procreating and copulating …
    • So, how can you create a kick-ass virile social game that will let the users do the procreating and copulating given that Facebook is constantly changing user privacy settings and making it difficult to freely acquire new users
    • A combination of many things …
    • Assume …
      Facebook = Viagra 
    • Now that the hard part is out of the way …
    • Let’s focus on increasing your user count …
    • In public: You want to be the alfa male of all social games ...
      Where the sun doesn’t shine: Implement steps to increase your user count!
    • FB platform features
      Luck
      Incentives
      Publicity
      Design
      Metrics
    • Utilize all FB Platform features
      Games can’t be too dependent on any single FB platform feature
      It has to utilize all FB platform features available: publish2stream, publish pictures, become a fan, bookmarking, email
      Some features are better at acquiring users, some are better at retaining users
    • Incentivize co-operation, sharing
      Games have to encourage the user to interact with and to engage other users
      Incentives, incentives, incentives!
      • To promote in-game action, To invite new users, To get invited users to accept invitation, To become a fan – Big Thing!, To subscribe to email or bookmarking, To grow avatar, farm, land, accomplish missions etc
      Ensure that the users are obliged to engage or to reciprocate action
    • Design
      Simple UI for UX
      • Complicated applications take a longer time to catch on
      • K.I.S.S
      • Backend: No major complicated effort required
      Integrate non-conditional viral features in the game mechanics
    • Start tracking early + track everything
      Tracking + Metrics = Feedback -> Better decision making
      Listen to your users. Excellent management of community
      K factor, Click/Publish ratios, Response rates, ROIs
    • Publicity + Customer acquisition
      Old school – PR, blogs, conferences
      Leverage others: Cross promotion on 6waves, own apps etc
      Ads on Rockyou, FB etc
      You will also need luck on your side 
    • Increase your count with the 6 steps!
    • But let’s delve …
      FB platform features
      Incentives
    • Those days, games relied on notifications, forced invitations and publish2streams …
    • Users:
    • Game developers:
    • These days, more emphasis on publish2stream; incentivizing cooperation ...
    • Game developers:
      Only major virile option …
    • So, what’s the most important FB tool you can use to make your game virile on Facebook?
      Publish2stream
    • Publish2stream is the mating call
    • Incentives = Peacocking
      Peacocking means dressing for attention. Just like Peacock's use their feathers to get a mate.
    • Publish2Stream
      Incentives
    • Users procreate and copulate!
    • When do you publish2stream?
      To show and tellleveling up
      win/loss in battle
      sending/receiving
      challenging friends
      obtaining items
      finding items
    • When do you publish2stream?
      To seek favours, to make requests
      buildings get constructed faster
      to grow your farms
      fertilize crops
      to fill up clan
      to fill up homes
      hiring friends in Hotel
      survey questions about user
    • Incentivizing publish2streams
      Users frequently encouraged to publish2stream
      More publish2streams
    • Incentivizing publish2streams
      User 1 Publishes
      User 2 clicks, completes action
      User 1 gets incentives
      User 1 nags User 2 to complete action
    • Incentivizing publish2streams
      User 1 Publishes
      User 2 clicks , completes action
      User 1 + 2 get incentives
      Win-win
    • Publish2streams can have a variety of incentive strategies
    • Tips to bring out the beast in your game…
    • Use a cute picture for your stream post. 
    • Incentivize the small bottom right link to encourage procreation and copulation …
    • Use “call for mating” headers instead of general boring statements …
    • Ask yourself, would you rather …..
      Get a sign on bonus?
      Save the seal?
      Play Tiki resort?
    • Mating analytics
      Track the # of times a pop-up is shown, and a pop-up is published to stream
      There are three areas on a stream post users can choose to click (look below)
      Track the click through rates, and action completed for all 3 areas
      Determine which one works best!
    • Variables2track
      Date or Cohort
      Type of stream post
      Designs or styles for a/b testing
      # of pop-ups shown to users (a)
      # of published pop-ups (b)
      Published/shown ratio = b/a
      # of clicks from all users for pop-up (c)
      Clicks/published ratio = c/b
    • Variables2track - contd
      Click breakdown – Where did users click?
      • 1 – Picture (d), % of total clicks = d/c
      • 2 – Header (e), % of total clicks = e/c
      • 3 – Small link (f), % of total clicks = f/c
      Actions completed
      • 1 – Action 1 – g
      • 2 – Action 2 – h
      • 3 – Action 3 – I
      Total action completed = g+h+I = j
      Total ROI = j/c or j/b or j/a depending on what you’re tracking
    • Hopefully you’re now able to develop a virile game …
    • Be the social game alfa male … !
      Increase your game’s user count … !
    • The END
      Need any clarification on Facebookvirality? Any feedback? Like to have the excel sheet for the publish2stream analytics? Contact me below. Cheers.
      sriramkri at gmail com
      @sriramkri
      http://cn.linkedin.com/in/sriramkrishnan